Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Touchpoint Specialist (digital)
Industry
Technology / Software / Internet
Website
http://about.me/deedeebg
About
• Extract & synthesize consumer insight/learning to understand & evaluate consumer behaviour & user experience in on-line communities to support Community Managers on brand activity planning
• Identify opportunities for consumer learning using social media, on-line platform & communities , working with the brand planner and ensure fully integrated into the annual Consumer insight plan.
• Management of primary on-line research as required by community brand management, brand planners and consumer planners
• Development of consistent insight practices on digital platforms across brand teams & community managers
• Data-mining & analysis of key brand development issues using soc...
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Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Touchpoint Specialist (digital)
Industry
Technology / Software / Internet
Website
http://about.me/deedeebg
About
• Extract & synthesize consumer insight/learning to understand & evaluate consumer behaviour & user experience in on-line communities to support Community Managers on brand activity planning
• Identify opportunities for consumer learning using social media, on-line platform & communities , working with the brand planner and ensure fully integrated into the annual Consumer insight plan.
• Management of primary on-line research as required by community brand management, brand planners and consumer planners
• Development of consistent insight practices on digital platforms across brand teams & community managers
• Data-mining & analysis of key brand development issues using soc...