Daniela Naydenova

London, United Kingdom United Kingdom

Touchpoint Specialist (digital)

Technology / Software / Internet

• Extract & synthesize consumer insight/learning to understand & evaluate consumer behaviour & user experience in on-line communities to support Community Managers on brand activity planning • Identify opportunities for consumer learning using social media, on-line platform & communities , working with the brand planner and ensure fully integrated into the annual Consumer insight plan. • Management of primary on-line research as required by community brand management, brand planners and consumer planners • Development of consistent insight practices on digital platforms across brand teams & community managers • Data-mining & analysis of key brand development issues using soc...