MREA Annual Action Plan Worksheet
(Keller Williams Economic Model)
$ 2009 Net Income Goal
+$ Cost of Sales (Total CAPs + Referral Fees Paid)
+$ Operating Expenses (Marketing, Supplies, Salaries, etc)
=$ Gross Commission Income (GCI)
x % of GCI from Sellers x % of GCI from Buyers
=$ GCI from Sellers =$ GCI from Buyers
÷ % Listing Commission ÷ % Selling Commission
=$ Listing Sold Volume =$ Buyer Sold Volume
÷$ Average Sales Price ÷$ Average Sales Price
= Homes Sold = Homes Sold
÷ % Conversion Rate ÷ % Conversion Rate
= Listing Agreements = Buyer Agency Agreements
÷ % Conversion Rate ÷ % Conversion Rate
= Listing Presentations = Buyer Presentations
Total Buyer and Listing Presentations
÷ Number of Weeks You Will Work in 2009
Presentations Per Week
Notes:
This worksheet is derived from the Millionaire Real Estate Agent book, page 131.
Average conversion rates can be found on page 181.
A chart of the Four Fundamental Models of KW can be found on page 122.