Herramienta útil para definir variables y refinar conceptos de productos/servicios de manera rápida y comunicable.

1. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
B.J. Fogg’s Conceptual Design
template
Edited by L.Galli

2. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
[Concept name here]
A conceptual design by [name of designers]
B.J. Fogg Conceptual Designs Template

3. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
People’s perspective
• [info about people that might be
interested in your concept, first as users
or customers but also as stakeholders
in any other important way]
B.J. Fogg Conceptual Designs Template

4. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
[Storyboard title here]
Scene x text etc od
feugiat, feugait iusto in,
dolore veniam laoreet
Scene x text etc od
feugiat, feugait iusto in,
dolore veniam laoreet
Scene x text etc od
feugiat, feugait iusto in,
dolore veniam laoreet
Scene x text etc od
feugiat, feugait iusto in,
dolore veniam laoreet
Scene x text etc od
feugiat, feugait iusto in,
dolore veniam laoreet
Scene x text etc od
feugiat, feugait iusto in,
dolore veniam laoreet
B.J. Fogg Conceptual Designs Template

5. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Sketch of [concept name]
• [show what you have accomplished with
some sort of sketch, either with a proper
drawing of using some quick-and-dirty
collage or photography or whatever
type of sketch helps in conveying your
idea, including e.g. a short video]
B.J. Fogg Conceptual Designs Template

6. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Features/Functionalities
• [What does this do? Outline the
features and functions]
B.J. Fogg Conceptual Designs Template

7. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Theoretical Justifications
• [Outline why you made the choices you
did, having in mind the disciplinary
background of your concept, possibly
referring also some sources in the
literature]
B.J. Fogg Conceptual Designs Template

8. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
User research early results
• [Try to research your concept with some
sort of adequate evaluation technique,
even if it’s very early in the cycle. Put
the results here, using photos,
quotations if possible - they would be of
great value here]
B.J. Fogg Conceptual Designs Template

9. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Shortcoming of Design
• [Outline weaknesses in your design, be
self-critical]
B.J. Fogg Conceptual Designs Template

10. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Expansion - What else is
possible?
• [Other future or alternative features,
functionality, services, form factors etc.]
B.J. Fogg Conceptual Designs Template

11. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Next steps in Design Process
• [Outline what you would do next if you
were to continue working on this
project]
B.J. Fogg Conceptual Designs Template

12. Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003,
edited by L.Galli
Summary
• [Recall key points and main benefits,
acknowledge credits, add contact infos]
B.J. Fogg Conceptual Designs Template