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Why Hits Have Less Value in A Networked World

by Strategy Partner at TheSocialPartners.com, London on Jun 26, 2008

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Understanding why 'hits' - from music to best-selling books, magazines and anything else have less value in the emerging networked world - and where that value has shifted to.

Understanding why 'hits' - from music to best-selling books, magazines and anything else have less value in the emerging networked world - and where that value has shifted to.

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  • davidcushman david cushman, Strategy Partner at TheSocialPartners.com, London Hi SRINI, I appreciate you taking the time to view the slides and to comment.
    You are right to identify it is not about the numbers - because it's not about audiences.
    But it is also not about quality. Relevance beats quality every single time. Give me both and I'm more satisfied, but give me relevance first. Relevance is what drives groups to form - why scale happens. I regularly discuss this on my blog and when I speak (fasterfuture.blogspot.com)
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  • SRINI SRINI N, Business at Swell Financial Services P Ltd., Hyderabad Good one.
    here are my thoughts triggered by the presentation.
    The value of network seems to me to be over glamorised in recent times. Ultimately real satisfaction comes from quality production - be it music, video or book. These experience producers or creative individuals are a pre requisite for value creation that can be broadcast, transmitted or exchanged through networks. Social networks success comes NOT from the numbers but teh diverse and rich content that is produced by the members od such network.
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Why Hits Have Less Value in A Networked World Why Hits Have Less Value in A Networked World Presentation Transcript