4. GLOBAL GROWTH SNAPSHOT
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100 – 200+ %
50 – 100 %
GROWTH IN MOBILE UNIQUE VISITORS 10.11 – 8.12 [10 MONTH PERIOD]
5. MOBILE STRATEGY
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google
Focus on acquisition through mobile website and optimising the experience
to improve conversion for our current customers
17. TAKEAWAYS
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• Know YOUR customer! Which customers would benefit from apps, which
benefit from mobile web
• Deliver WOW to get noticed
• Co-locate your team
• No more heroes! Share knowledge and skills (XP, Pairing, TDD &
Continuous Integration)
• Target reduced cycle time from concept to customer through Continuous
Integration and Continuous Deployment - also possible fro apps with their
slower release cycle.
• Make work visible, showcase, engage outside of product and tech teams!
• Empower your UX team to iterate the experience with customers without
pulling precious development resource
THANKYOU
Slide Credits:
Jason Fulmines
Jeroen Van Velzen
Editor's Notes
Target reduced cycle time from concept to customer through Continuous DeploymentMaking work visibleUsing the right tools Lean team structuresCommunicate clear organisational and team goalsGrow your pool of ideasEmpower your UX teamRegularly, health checking the team – continuous improvementNo more heroes! Share knowledge and skills (XP, Pairing, TDD & Continuous Integration)
