1. Digital Acquisition Solutions September, 2010 Dave Schauer Database and Interactive Services

2. Walter Karl is now

4. Drive business results and objectives

5. Create actionable customer intelligence

6. Access new communications channels

8. Digital Media Broker of Record for dozens of Fortune 100 advertisers and agenciesLead Generation/ Co-Registration Media buying strategy Email acquisition Data append & hygiene solutions Professional services SMS/Social

10. Extensive targeting capabilities

11. In-house delivery system

12. Media and multi-channel planning strategy

13. Proactive account management

15. Sample Email Creative From: The Capital Grille [TheCapitalGrille@wk-consumer2.com] To: Smith, Jane CC: Subject: Enjoy $50 Toward Dinner at the Capital Grille Subject Line We Do Creative! Call To Action Unsubscribe link

17. Reputation of mailer

18. Reputation of sender

19. Volume and frequency

20. Content and relevancy

21. ISPs’ filtering methodology – constantly changing

23. B2B & B2C

24. Over 1,000 sites

25. Quality/hygiene data

27. BtoC Co-Registration Process Step 1: User registers for content on partner site Step 2: User is served advertiser offers

28. Sample Co-Registration Offer Sample Offer Creative Sample Auto Responder Creative From: Inside CRM Subject: The CRM Comparison Guide you requested Message: (html) Message: (text) <FirstName here> Thank you for signing up to receive your Free CRM analyst research. Access your Free CRM Comparison Guide here: http://www.insidecrm.com/whitepaper/pdf/hosted-crm-comparison-guide_0508.pdf Please call to speak with a CRM expert: 415-229-7564

30. User confirms deliverability of email address

32. Demographic and phone appends

33. Postal append

34. Match and multi-channel deploy

35. Benefits

36. Create multi-channel opportunities

37. Add value to existing customer base

38. Highest match rates based on proprietary matching logic

40. Permission-based – A “Welcome message” sent to all matches

41. You only pay for unique and deliverable matchesEmail Update NCOA Postal Clean-up

43. Engage the way your customers want for maximum, measureable impact

44. Closed loop program - strategy to launch to post-campaign

45. Mobile activation and offers

46. Location based campaigns

48. Discount promo club opt-in

49. Single redeemable mobile coupon for 20% off to startWeb Opt-in

51. Proprietary programs and technologies

52. Extensive list and site research

53. Campaign execution

54. Setup, testing, Q&A, troubleshooting

55. Compliance & regulation monitoring

56. Email deliverability