This document proposes a business strategy to provide driving safety education programs to consumers in order to offer insurance premium discounts. It would benefit consumers through lower premiums, and benefit insurers by potentially lowering claims and increasing policy retention and margins. The strategy involves partnering with existing online course providers to deliver the programs and integrating with insurers. It argues this approach can be implemented across many states and provides a mutually beneficial value proposition for all parties.
2. Overview
Business Premise Consumers benefit in terms of
lower premiums
Consumers and Risk/Carriers
“Providing consumers with an benefit in terms of lower claims
insurance premium discount Risk/Carriers benefit in terms of
for completing effective increased new quotes & higher
policyholder retention
driving safety education is
mutually beneficial to Risk/Carriers benefit in terms of
higher net policy margin
consumers, risk entities
and carriers.”
3. Overview
Established/expanding practice of
Key Business Dynamics insurance premium discounts for
completion of driving safety education
programs
Proven history of driving safety education
reducing claims and improving policy
Existing Practice profitability
Proven Products Qualified existing/potential education
resource options from multiple leading
Existing & New Options providers
Enhanced Net Margin Meaningful unrestricted service fee income
exceeds policy margin concession of
carriers
4. Overview
50 State Availability (Regulated & Unregulated Mix)
Existing & Available 18 States with 55+ regulated courses
Driving Safety 12 States with any age regulated courses
Education Programs 38 States with complete or <55 unregulated
potential
Marketplace
Landscape Ability to Offer „Proprietary‟ Programs is Universal
State or Carrier Approved
Equal or Exceed Any Mandated Discount
Requirement
5. Overview
Regulated Course Provider
Existing & Available One of the Largest U.S. Providers
Driving Safety Own Courses for all Regulated States
Education Programs 10 Years, 2 Million+ Course Completions
Unregulated Course Provider
Our Partners Recognized Leader in U.S. Driver Education
Negotiating MOA’s Services for 25 Years
High-Quality Interactive Courses vs. Basic
Q&A structure of State Regulated Courses
Extensive Custom Curriculum Development
Capabilities (i.e. claims driven)
6. Overview
Annual Policy Premium: $1,000 – Discounted 10% (as an example)
The Formula
Policy Financial Impact: First Year/Three Year
Premium Margin Loss1: ($3,00)/($9.00)
The Market: Loss Ratio Change2: $3.00/$9.00
200 Million+ Retention Value3: $10.00/$30.00
U.S. Drivers Unrestricted Service Related Income4: $10/$0 (year one only)
Net Policy Impact: $20/$40
98%+
Discount 1. 10% annual premium discount - $100 – Industry average 3% ROR on automobile premium
Eligibility 2. Conservative assumption that claims savings does not exceed filing expectations
3. Conservative 5% “save rate” of $200 total expense to replace one policyholder
4. $10 immediate unrestricted service fee income from course fee (approximately $30) paid by
consumer/policyholder
7. Overview
Online Course Providers
CLIENT/CARRIER
Proprietary
Intermediary Landing Platform
Policyholders
Program Strategy Course Delivery
Access
& Customization Customer
Media
Provider Q/C Support
Client Reporting Automated Client
Integration
Three Party Integration
8. Overview
Powerful Combination &
Value Proposition
High Quality Safety Education
Consumer Savings
Enhanced Risk/Carrier Profitability
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