4. Why?
• These are people actively looking to make
connections for social and professional purposes
• Early adopters, trendsetters, risk-takers
• An always social, always mobile demographic
(Mobile Facebook and Twitter use is going
through the roof)
5. Social Media Strategy
• Twitter (@sonar) as an “HQ”
• Why?
• Twitter as an open network/search engine is a
powerful discovery (and promotional) tool for
users and venues
• LBS users are pushing more check-in notifications
to Twitter than Facebook or other networks
6. Social Media Strategy (cont)
• Continue to build awareness at large events
(conferences, concerts, festivals, etc.)
• Word-of-mouth, guerilla marketing, visual and
viral “pop-up” campaigns (I have a few ideas)
• Focus on user experience, customer service
7. Creating Awareness
• Word-of-mouth influences mobile application
downloads
• Encourage users to tweet/YouTube
testimonials (positive Sonar experiences) for
free Sonar swag and/or a blog feature
-Who did they connect with?
- How did it make their day/life more awesome?
8. Creating Awareness (cont)
• “Sonar Parties”
- Create value by hosting exclusive events (with
celebrity/tech guests?)
- All current users get invites and plus ones
- Attendees get free Sonar swag and have the
opportunity to make additional connections
