Content marketing strategy plays a major role in current digital world. You can experience the presence of content effectiveness not only in website also in social media, email campaign, brand reputation, forums etc. search engines have consider Content as one of the factor amongst 3 major factors and Content is still a king.

1. Why content is king?
By Datascribe Digital Marketing

2. Index
• Why content marketing
• Layers of content
• What content can do for you
• Importance of having a good content
• Current trends In content marketing

4. Why content marketing
When customer searches for any product or services
over web. There will be 10 lists in a page and what make
you choose the best. It’s the content that make you to
compare one product/services from others. Content can
be great but not all. smart, optimized content give good
returns and traffic to website.
The customers have questions about your company,
products, services, if your site reaches the customers
expectations, their lies the direct sales and through
content the company reputation increases.

5. Layers of content
There are 7 layers of content:
1. Text based – It includes blogs, articles, press releases, E mails,
2. Image based – Images need to be optimized with the right keyword.
3. Video based – Video need to be saved with relevant description
and keywords
4. Audio based – It is the segmentation and classification of audio
signals that Is dependent on the content.
5. Software based – used to find the collaborative content creation. It is
developed for easy maintenance of the website.
6. Document based – content based filtering are used with text
documents.
7. Interactive based – any product/ services needs to reach the
customers expectations.

6. What content can do for you
 Can increase traffic
 Generate more leads
 Attract customers
 Goodwill to the company
 Content used in social media attracts more customers
and through social media can have direct communication
with customers
 Improves brand reputation
 Attracts new audience
 Improves sales
 People expect good content to meet their expectations.

7. Importance of having a good content
 Content potentially generates traffic
 Content marketing also helps business to achieve
number of other corporate objectives.
 Lead generation
 Increase reach and increase its prominence
 Demonstrate the business competence
 Unique content improves search engine ranking
 Build customer relationship

8. Current trends in content marketing
 Owned content more focus
 Content in different platforms such as twitter, Facebook,
pinterest etc.
 Improves engagement measurement
 The rise of artificial intelligence
 New social media publishing options
 Higher demand for visual mediums
 Interactive content getting more demand

9. Thank You

10. Thank You