China Local Commerce (Daily Deals) Aanalytics - Dataotuan Sales Presentation

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Dataotuan.com, the biggest Asian local commerce analytics platform as & aggregator, (Yipit.com from the US is very similar) …

Dataotuan.com, the biggest Asian local commerce analytics platform as & aggregator, (Yipit.com from the US is very similar)

Dataotuan provides local commerce sales leads generation, daily deal markets analytics as well investor tools.

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  • 1. Dataotuan.com The Biggest Daily Deal Aggregatorand Deal Analytics Platform in Asia & Oceania © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com
  • 2. Dataotuan Geo CoveringDataotuan aggregates and analyzes the daily deal markets in China,Singapore, Malaysia, The Philippines, Taiwan, Australia and New Zealand.More countries will follow soon. DTT Web & Data available DTT Data available DTT will cover soon © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 2
  • 3. Dataotuan Business Value Help Daily Deal websites with deal intelligenceDataotuan Deal Analytics Help Analysts/Investors with market intelligence Recommend the best deals – to the UsersDataotuan Deal Aggregator Bring traffic and sales leads – to Deal sites © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 3
  • 4. Dataotuan Deal AggregatorDataotuan builds up Deal sites pay Dataotuan brings(CPS) affiliate commissions to sales leads to thepartnership with the Dataotuan based Deal sites.Deal Sites. on the actual sales.We help Deal Sites to reach more users through Dataotuan.com, aswell as through our partners network. (See some partner pages below) © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 4
  • 5. Dataotuan Deal Aggregator – Business Case1. Qieke.com – partnership:Qieke.com is one of the biggest Chinese LBS platforms, set up by Shanda, the leadinginteractive entertainment media company in China.2. Cooperation flow:•Dataotuan provides all Group-buying daily deals to Qieke through the Dataotuan API.•Qieke publishes deals on its website, mobile site and apps (IOS, Android, Symbian &Windows). Qieke users, based on their location, can easily view and buy a deal.•Dataotuan shares with Qieke the commission on the revenue generated. Deals from Dataotuan © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 5
  • 6. Dataotuan Deal Analytics – Sales ToolDataotuan Sales Tool Merchant Analytics Deal site AnalyticsDataotuan Sales Tool helps Daily Deal websites –•to understand the competition,•to figure out where and what deals to offer.Dataotuan Sales Tool is provided in the following ways: Reports Raw Data Deal Predictor Analyst Call Address Phone Nr. Latitude LongitudeNr. Deals 静安区南京西路 021-32070932 021-32070936 31.23 121.47 5 上海市万航渡后路021-62408545 021-62 31.23 121.47 5 上海市静安区北京西路 021-62471333 31.23 121.45 4 静安区北京西路 021-63502932(咨询) 31.23 121.44 4 静安里党校路 1051283319 31.23 121.45 4 上海市静安区延安中路 021-62790222 31.22 121.45 3 静安区余姚路 021-32204567 31.24 121.44 3 静安区胶州路 021-63728099 31.23 121.44 3 上海市静安区海防路 电话:021-52135277 31.24 121.44 3 海防路555号 021-52681777 31.24 121.44 3 上海市静安区华山路 021-62488292 31.22 121.45 3 地铁二号线南京西路奉贤路 021-62177740、021-62186461 31.23 121.46 2 静安区延安中路 021-62471459 31.22 121.45 2 上海市静安区长寿路983号 31.23 121.43 2 静安区新闸路 021-62176057 31.24 121.46 2 武宁南路383号021-62482727 31.22 121.45 2 南京西路818号021-62179816 31.23 121.46 2 © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 6
  • 7. Dataotuan Sales Tool – Merchants Analytics • What kind of deals are popular in a city? • Who are the good merchants? Where can you find them? • What is their daily deal history, including price, discount, sold count, etc? • Which merchants are your competitors cooperating with? • What is their pricing strategy to generate a popular deal? Popular Deals 1. Popular sub-categories? Top Subcategories in Shanghai Shopping-Clothing 11.80% Dining-Hotpot/BBQ 10.20% 2. Active merchants? Leisure-Movie 9.50%Merchant AnalyticsMerchant Store Country Province City District Address Latitude Longitude Nr. Deals黑土地农家院 黑土地农家院 China Shanghai Shanghai Jingan District 静安区北京西路1213号 31.23 121.45 4 3. Deal history? Deal History Merchart 黑土地农家院 Start time End time Deal Url Deal Name Website Category Subcategory Nr. Sold Price Value Discount Revenue Average 49 258 550.8 4.6 11892 2012/2/29 2012/3/5 198元享原价584 http://sh.nuomi.com/deal/heitudi02.html Nuomi Dining Local Cuisine 62 198 461 4.3 12276 2012/2/17 2012/3/15 【正宗东北特色菜 58tuan http://t.58.com/sh/21719731622380034Dining Local Cuisine 27 198 463 4.3 5346 2012/2/10 2012/3/7 【南京西路】 Didatuan Dining http://shanghai.didatuan.com/team.php?id=28011 Local Cuisine 79 238 575 4.14 18802 2011/8/30 2012/12/24 仅需¥398元, http://www.groupon.cn/ShangHai/-5690889004661427184.html 28 Groupon Dining Dining Others 398 704 5.7 11144 4. Deals sites pricing strategy and outcome? © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 7
  • 8. Dataotuan Sales Tool – Deal Site Analytics 1• What is the market status in general and in a specific city?• What is your competitors’ sales & pricing strategy?• Should you adjust your pricing strategy according to market trends?• Should you change the products combination? Average Price & Discount of Deal Websites Deal Websites Market Share in East China Top Deals Categorizing © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 8
  • 9. Dataotuan Sales Tool – Deal Site Analytics 2• Are you doing better than the average? Are you going up or down in ranking?• Who are your competitors? How competitive are they?• Which categories, which regions/cities should you focus on more? Deal Websites Score Card Deal site name Site A Time period From 2011/12/1 Till 2011/12/31 Geo covering China % per category (revenue) Ranking & Market share of the site Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %Site A 37% 25% 26% 12% 4 9.80% 2 7.90%Average 24% 26% 23% 27% - - - - Deal performance & pricing City covered and top 3 city by revenue Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3Site A 108 62% 1331 49832 84 Shanghai Tianjin HangzhouAverage 142 60% 453 12540 52 Beijing Shanghai Guangzhou Deal site name Site B Time period From 2011/12/1 Till 2011/12/31 Geo covering China % per category (revenue) Ranking & Market share of the site Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %Site B 12% 23% 17% 45% 3 10.20% 5 5.70%Average 24% 26% 23% 27% - - - - Deal performance & pricing City covered and top 3 city by revenue Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3Site B 123 62% 1540 58713 97 Shanghai Nanjing TianjinAverage 142 60% 453 12540 52 Beijing Shanghai Guangzhou © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 9
  • 10. Dataotuan Investor Tool Market Entry Group-buying EntityDataotuan Investor Tool Analytics AnalyticsDataotuan Investor Tool helps Analysts & Investors –•to understand which market has potential,•to figure out Daily Deal Winners & Losers benchmark.Dataotuan Investor Tool is provided in the following ways: Reports Analyst Call © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 10
  • 11. Dataotuan Investor Tool• What is the market status in general?• What is the estimation of the Gross Revenue of the main Daily Deal websites?• What are the revenue trends for the main Daily Deal websites?• Pricing trends & Strategy, category trends, location trends.Nr. Deals Trend 2011 358,085 256,407 1,974 Average Price/Nr. Sold 2011 124,60252,309 City Market Analytics 2012 Feb. 1,015 531 497 Q1 Q2 Q3 Q4 109.5 110.9 141.2 137.4 Nr. Deals in total Local Service Deals Q1 Q2 Q3 Q4 Shopping Deals Average Price Average Nr. Sold © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 11
  • 12. More about Dataotuan – MapDataotuan has Customizable Deal Maps for each Country © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 12
  • 13. More about Dataotuan – MobileDataotuan has Mobile, location aware HTML5 websites for each Country © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 13
  • 14. Contact DataotuanWe’re happy to help you, please contact us at: Chinese +86 13761796676 Email: wenli@dataotuan.com English +86 13801660890 Email: gemme@dataotuan.com Address: 13-F, No 831 Xinzha Road, Jingan District, Shanghai 200041, PRC Read more on blog.dataotuan.com Follow us on twitter.com/dataotuan weibo.com/dataotuan Subscribe to our Reports reports@dataotuan.com © Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 14