2. INTRO
EyeEm is a smart photo-sharing application for
iOS and Android that constantly learns about
user tastes, and recommends albums of similar
photos from friends and like-minded people
around the world.
EyeEm is a network that's not necessarily based
on friends, as Instagram is, but rather on shared
interests. EyeEm suggests a topic when you
post a photo. Topics appear in a purple box, so
you can easily see all the photos within a theme.
4. The main idea is to leverage EyeEm’s highly
engaged community who can be locally
or demographically targeted
5. #1 SHOW YOURPRODUCT
Show off a collection of the
products you offer, share a
photo of a new or lesser-known
product or zoom in on a product
and engage your followers by
asking them to guess what it is.
• fitness trainers could show off
their favorite workout equipment,
• photographers could reveal their
most prized camera lens and
mechanics might give us a look
at their most sophisticated
diagnostic equipment.
6. #2 SHOW HOW IT’S MADE & GO BEHIND THE
SCENES
Let followers in on the origins of their favorite products with snapshots taken at
various points in the manufacturing process step-by-step of the product that they
consume
&
Doing a photo shoot for a catalog or ad? Filming a commercial? Getting made-up for a
media interview?
These are moments that very few people get to experience in real life. Think of
Instagram as a way to give all of your followers an exclusive backstage pass!
7. #3 SHOW WHAT YOUR PRODUCTS CAN DO
If your business provides a
service like makeup or hair
design, landscaping,
decorating, auto body repair or
interior design, show your
followers the impact of your
work with a shot of your
subject before and after you
work your magic. The side-by-
side comparison will add the
wow factor to your content
and maybe even get you a few
new customers.
8. #4 SHOW YOUR OFFICE
&INTRODUCEYOUREMPLOYEES
People who follow their favorite
brands on social media have
probably asked at one time or
another, “I wonder what it’d be
like to work there?” Well, show
them!
Post photos that provide a
glimpse of a-day-in-the-life at
your office
&
Humanize your brand by using
Instagram to introduce your
fans to the people who make
your company what it is.
9. #5 SHARECELEBRITYSIGHTINGS
Let’s face it. We live in a
society that is crazy about
celebrities—we know who
they’re dating, what they’re
eating and where they go to
vacation.
Cash in on celebrity
cachet and share pictures
of them interacting with
your brand, whether
they’re signing autographs
at your sponsored
event, speaking, visiting
your office or even using
your products or services.
These posts will be sure to
get followers talking.
