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Mobile Web Marketing : Actioneaza global cu impact local
1. Mobile Web Marketing:
acționează global cu
impact local
Dan Virtopeanu
Mobile Marketer
www.virtopeanu.ro
Bucuresti 10 mai 2012
Mobile Marketing Conference
2. Românii și internetul pe
mobil
Mult entuziasm
Puțin conținut local prin mobi site-uri
32,5 milioane afișări aprilie conform SATI
Topurile descărcărilor de aplicații dominate
de titluri străine
3. Romania 2012 : utilizatori
internet pe telefonul mobil
Peste 20 milioane de telefoane active
5 milioane de telefoane au servicii de
internet mobil activate
2,5 milioane smartphone
Peste 500 milioane de afișări lunar din rețele
internaționale de publicitate pe mobil către
utilizatori din România (mobi sites & apps)
4. Global
5 ways mobile devices have
in
m
0
changed the way people
14
consume media
117
min
1 Mobile share of time ahead of TV, catching up with online
3
The average mobile web user consumes
3m
98
49 mi
in
min
7.2 hours of media daily.
Mobile devices represent 27% of this time.
n
5. 2 Mobile device usage is throughout the day 3 Mobile media activities
67% 47% 39% 25% 22% 19% 18% 14%
lying in bed waiting for while watching TV commuting
something Social Media Entertainment Games General Info
& Search
22% 19% 15% 15% 12% 8% 7%
spending time in the bathroom while shopping at social gatherings E-Mail Shopping Local Search
with family
4 Comfort with mobile advertising is already greater than TV or online advertising
Which forms of media most impact your purchasing decisions?
66% are more or equally
comfortable with mobile
advertising vs. TV or online ads
47% 46%
48%
5 Mobile impacts consumer behaviors throughout the purchase path
Caused you to reconsider a
product
13% Influenced you to buy
via your mobile
14%
42% Provided you with better 26%
Introduced you to option Helped you find
something new 23% something nearby $
11%
Influenced your
in-store purchase
Research Partner:
www.inmobi.com / research@inmobi.com / @InMobi Source: InMobi, Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012
6. !"#$%&$'()%*+,-.$,/)+,01$+23),45-6$78+$
3+-+97.$%&$2%35/+$,0:+);.5-6<$
Level of Comfort with Mobile Advertising!
!"#$
%&#$
&'#$ &%#$ &!#$
Very comfortable,! Somewhat No opinion,! Somewhat Not comfortable
they serve an comfortable,! I do not think uncomfortable,! at all,!
important purpose! Iʼm getting used much about ads they can be they are intrusive!
to seeing them! on my phone! distracting!
7. Buzzcity: utilizatorii români
de internet pe mobil
1,5 milioane utilizatori unici
68 milioane de afișări in aprilie 2012
229 milioane de afișări în Q1 2012
75,51% bărbați
24,49% femei
8. Buzzcity: utilizatorii romani
de internet pe mobil
sub 20 ani - 3,31%
20-24 ani - 12,58%
25-29 ani - 11,92%
30-34 ani - 37,75%
peste 34 ani - 34,44%
9. Buzzcity:top 5 mărci de telefoane
folosite la navigare de către români
Nokia 58%
Samsung 21%
Sony 7,4%
LG 4,6%
ZTE 2,32%
10. Buzzcity:top 5 modele de telefoane
folosite la navigare de către români
Nokia 6300
Nokia C1-01
Nokia 2330
Nokia N70
Samsung C3050
cumulat au peste 15% din totalul modelelor