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Internetics2011 danv

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5 Studii de caz de aplicatii mobile pentru branduri

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Internetics2011 danv

  1. 1. MOBILE APPS FOR BRANDS CASE STUDIES Internetics Hot Spot 2011 Dan Virtopeanu 17 . 11 .2011
  2. 2. PIZZA HUT <ul><li>prima aplicatie cu vanzare de produse lansata in vara lui 2009 pentru iPhone, in prezent suporta Android, Windows Phone, tablete </li></ul><ul><li>peste 1 milion USD vanzari in primele 3 luni (Domino’s Pizza $200000 vanzari zilnice toate platformele) </li></ul><ul><li>foloseste accelerometru, localizare, plata prin aplicatie (Pizza Express a integrat PayPal pentru plata in locatii) </li></ul><ul><li>elemente de divertisment </li></ul>
  3. 3. iFood Assistant – Kraft Foods Inc <ul><li>Platforme multiple: Android, iPhone, BlackBerry, Windows Phone </li></ul><ul><li>Peste un milion de descarcari in primul an de la lansarea in AppStore la pretul de 0.99 US </li></ul><ul><li>SMS pentru download </li></ul><ul><li>Cupoane de reduceri </li></ul><ul><li>Share pe Facebook sau prin email </li></ul><ul><li>Scanare cod de bare pentru a adauga produse in lista de cumparaturi </li></ul><ul><li>Localizare magazine, remindere </li></ul><ul><li>Continut bogat in format multi media si cu comentarii/recomandari </li></ul>
  4. 4. iFood
  5. 5. Catalogul IKEA <ul><li>versiune pentru telefoane de generatie mai veche </li></ul><ul><li>acum suporta iPhone, Android, tablete </li></ul><ul><li>tradus in peste 35 de limbi </li></ul><ul><li>augmented reality </li></ul><ul><li>localizare </li></ul><ul><li>share prin Facebook, twitter, email </li></ul><ul><li>elemente de divertisment </li></ul>
  6. 6. Augmented Reality IKEA – Best Mobile Advertising & Marketing MWC 2010 Cannes Gold Lion
  7. 7. IKEA & ZIPPO FUN
  8. 8. http:// virtopeanu .ro dan.virtopeanu@ gmail.com Fondator MMA Romania

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