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1. C H I N E S E
M E D I C I N E
K . V A L L E Y X P E N A N G

2. H I S T O R Y

3. TRADITIONAL CHINESE
M E D I C I N E
5000 YEARS
CHINESE
IMMIGRANTS
SHENNONG’S
MATERIA MEDICA
EXCHANGED
CULTURE &
KNOWLEDGE

4. B U S I N E S S

5. P O H A U N T O N G
HISTORY
BUSINESS PRODUCTS

6. S I M I L A R I T I E S
&
D I F F E R E N C E

7. FUTURE PLAN CUSTOMER
S I M I L A R I T I E S

8. D I F F E R E N C E S
BUSINESS ADVERTISING
SHOP LAYOUT
PRODUCTS
&
SERVICES

9. C O M P E T I T O R S

10. P O H A U N T O N G ’ S
C O M P E T I T O R S

11. C O M P E T I T O R S
CHENG WOH & KEAN AUN HOE

12. C H E N G W O H
M E D I C A L H A L L
STRONGEST 80 YEARS
500 FORMULAS BEST SELLING

13. BIRD’S NEST PACKAGED HERBS
P R O D U C T S

14. K E A N A U N HOE
M E D I C A L H A L L
YEAR 1956 FAMILY
BUSINESS
MAIN PRODUCTS TRUSTWORTHINESS

15. CORDYCEPS FLOWER
BASED SOUP
P R O D U C T S
PENANG BAK KUT
TEH

16. H U A H S H A N ’ S
C O M P E T I T O R S

17. C O M P E T I T O R S
HAI-O EU YAN SANG HERBS N’ FOOD

18. H A I - O
YEAR 1975
PROFESSIONAL HERBALISTS
70 BRANCHES WIDE VARIETY

19. E U Y A N S A N G
PROMOTIONAL STRATEGIES1000 TYPES
300 RETAIL OUTLETS
GLOBALLY
YEAR 1879

20. H E R B S N’ F O O D
YEAR 1981 SPECIALTYWIDE VARIETY

21. S T R A T E G Y

22. P O H A U N T O N G
ADVERTISING, SERVICES & PRICING

23. SERVICES & PRICES
H U A H S H A N

24. R E C O M M E N D A T I O N S

25. P O H A U N T O N G
M E D I C A L H A L L

26. PROBLEM:
LOCATION & ACCESSIBILITY
SOLUTION(S):
- RELOCATION
- OPENING MULTIPLE OUTLETS

27. PROBLEM:
BRAND AWARENESS & DISTINCTIVITY
SOLUTION(S):
- ADVERTISEMENT
- OUTLET DISTINCTIVITY

28. SOLUTION(S):
- MODERNISATION
- GROWTH OF THE FIRM
PROBLEM:
COST OF OPERATIONS & PROFIT MARGIN

29. H U A H S H A N
M E D I C A L H A L L

30. PROBLEM:
PRODUCT VARIATION & DISTINCTIVITY
SOLUTION(S):
VARIATION OF PRODUCTS & UNIQUE
PRODUCT SOURCING

31. PROBLEM:
SKILLED LABOUR & TRAINED MEDICAL
PERSONNEL
SOLUTION(S):
EXPANSION & TALENT SCOUTING

32. PROBLEM:
OUTLET LOCATION & SIZE
SOLUTION(S):
OPENING MULTIPLE OUTLETS

33. C O N C L U S I O N

34. W I N S !
HUAH SHAN MEDICAL HALL

35. V I D E O