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EVERYONE HATES LINKEDIN
Applying Design Thinking to a Job Search
Daniel C. Robbins: Design Strategist
SO MANY QUESTIONS
What should I be doing right now?
What have I already done?
What should I celebrate?
What should I improve?
What do I need to prepare for?
What's coming up?
Whom do I need to reach out to?
Whom do I need to nag?What prospect isn't working out?
What should I move on from?
What should I push harder on?
?
Plan Immerse Synthesize Brainstorm Tell Implement Evangelize Evaluate
Deadline
Scope
Resources
Backup
Primary Research
Secondary Research
Recording
Questioning
User Journey
Clusters
Themes
Opportunity Areas
White Space
Scenarios
Ideate
Workshop
Annotate
Rate
Stories
Desires
Context
Constraints
Technology
Draw
Code
Prototype
Compare
Refine
Sell
Reflect
Adapt
Learn
Learn
Improve
Save
THE DESIGN PROCESS
Plan Immerse Synthesize Brainstorm Tell Implement Evangelize Evaluate
Primary Research
Secondary Research
Recording
Questioning
User Journey
THE DESIGN PROCESS
Plan Prospect Reach Out Meet Prepare Interview Negotiate Start Job
Deadline
Duration
Resources
Backup
Secondary Research
Primary Research
Ranking
Connect
Communicate
Sell
Record
Repeat
Listen
Learn
Connect
Follow-up
Collate
Collect
Tune
Create
Listen
Tell
Reflect
Adjust
Introspect
Tell
Listen
Rank
Breath
Listen
Smile
Prove
THE JOB SEARCH USER JOURNEY
THE LONG ROAD TO AN INTERVIEW
1. FIND COMPANIES THAT ARE LOOKING FOR MY SKILLS AND EXPERIENCE
2. FIND PEOPLE I ALREADY KNOW WHO KNOW PEOPLE AT THE COMPANY
3. ASK PEOPLE I KNOW TO CONNECT ME TO PEOPLE AT THE COMPANY
4. ASK TO HAVE CONVERSATION WITH NEW CONNECTION
5. ASK NEW CONNECTION FOR CONNECTION TO HIRING MANAGER
6. ASK FOR INFORMAL CONVERSATION WITH HIRING MANAGER
7. FORMAL INTERVIEW
~37 EMAILS
4 PEOPLE
3 MEETINGS
4 DOCUMENTS
MULTIPLY BY 30 - 60 PROSPECTS AND 3
FINAL STAGE DISCUSSIONS
IDENTIFYING DESIGN “WHITESPACE”
IDENTIFYING CAREER “WHITESPACE”
WE ARE TALKING ABOUT BIG DATA
DISCOVERY
DECISION SUPPORT
PROJECT MANAGEMENT
PRIORITIZE
WORK ORDER
TIMING
RESOURCE MANAGEMENT
ARTIFACT GENERATION
LOOKING FOR JOBS
Are there any
mutual
contacts?
Does it match
my skills?
INVESTIGATING A COMPANY
What kind of
2nd degree
connections?
SHARED CONNECTIONS AT A COMPANY
Are these
meaningful
shared
contacts?
What company
does he actually
work for?
FINDING CONNECTIONS
17 connections 15 connections
222 possible
connections
JOB SEARCH = BIG DATA
MANAGING COMMUNICATIONS
1506 ROWS: PEOPLE
27 COLUMNS: METADATA
~900 COMPANIES
4 TOOLS: EMAIL, LINKEDIN, EXCEL, MESSENGER
2 MONTHS: SO FAR
PROFESSIONAL CONNECTIONS
COMMUNICATION TRACKING
REMINDER SYSTEM
LINKS TO COLLATERAL
AFFINITY CUES
TIMELINES TO TRACK PROGRESS
SUMMARY GENERATORS
LAST DATE OF CONTACT
WORKED TOGETHER
HOW LONG WE'VE KNOWN EACH OTHER
FREQUENCY OF COMMUNICATION
TONE OF COMMUNICATION
EXPLICIT PRIORITY
VIZ TOOLS FOR NETWORKS
Attempts to use existing tools
SOCILAB 1
SOCILAB 2
NODEXL
LINKEDIN INMAPS (CANCELLED)
VIZ TOOLS FOR TASKS
Attempts to use existing tools
KESHIF
TABLEAU: SIZE=PRIORITY, COLOR=STATUS
TABLEAU: SIZE=PRIORITY, COLOR=STATUS
TABLEAU: SIZE=PRIORITY, COLOR=STATUS
OPDOTS: CRM VIZ AND TRACKING
VISUALIZATION IDEAS
DESIGNING A GOOD VISUALIZATION IS
LIKE DESIGNING AN APP
From Information Is Beautiful, David McCandless
ANSWER A QUESTION
TELL A STORY
INVITE EXPLORATION
HAVE WE ACTUALLY WORKED TOGETHER?
HOW LONG HAVE I KNOWN THEM?
WHAT’S THE TONE OF COMMUNICATIONS?
HOW RECENTLY HAVE WE TALKED?
HOW FREQUENTLY DO WE TALK?
DID I GIVE THEM AN EXPLICIT PRIORITY?
Connection density
HIERARCHY
Person-to-person
handoffs
Shifting focus to other
companies
ICONIC
Clustering for tasks
Color for priority
TREE-MAPS
Duration
Cluster by company
TIMELINES
Icons for metadata
Tabs for categories
People centric
TIMELINES
Nested status
TIMELINES
Glanceable
Optimize for
comparison
MINI-TIMELINES
Sector for status
Glanceable
Nested frequency
DISKS
Radar metaphor
Center = priority
Sectors for tasks
DISCS
Nested activities
Progression
Compare across task
RINGS AND FUNNELS
Cluster by task
Nested timelines
TABULAR
Task progress
comparison
Glanceable
Frequency of
interaction
TABULAR
Task vs. company
Glanceable
Compare progress
Frequency of
interaction
TABULAR
Density of facets
Order matters
PARALLEL
CONCLUSIONS
What I’ve learned
Phrase nuggets
Connections reminders
Link embedding
Response tracking
TODO generation
EMAIL TAKES TIME
AVAILABLE DATES
PEOPLE WE KNOW IN COMMON
LINK TO MY WORK
REASON FOR LEAVING LAST JOB
WHY I WANT THIS COMPANY
WHY I'M TALKING WITH YOU
Email
Calendar
Excel
LinkedIn
Messenger / Facebook
Phone/Texting
CRM
Etc…
NEED INTEGRATED
TOOLS
NOT ALL THAT IS INTERESTING IS IMPORTANT
DISCRETE VALUE ICONS WHEN VERY FEW VALUES
VISUAL INDICATORS FOR MAGNITUDE
CUEING UP USER ACTIONS
REPETITION VS THREADS
COMPARE (AND RANK) DATA
UNCERTAINTY
TIME IS UNEVEN
EXPLICIT VS. ALGORITHMIC PRIORITIZATION
RELATIVE VS. ABSOLUTE PRIORITY
HANDOFFS: PERSON TO PERSON
Applying Design Thinking to a Job Search

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Applying Design Thinking to a Job Search