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Lim 10 step marketing plan

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    Lim 10 step marketing plan Lim 10 step marketing plan Presentation Transcript

    • 10 Step Marketing Plan for TMC COMPEDS Danezza Mae D. Lim November 30 2010
    • Step 1- Primary Target Market
      • Demographics
      Pediatric age group in Class D and E
    • Step 1- Primary Target Market
      • Lifestyle
    • Step 1- Primary Target Market
      • Behavior
    • Step 2- Needs, Wants and Demands
    • Step 3- Competition and Competitive Position Map
      • Direct Competitors
        • Training institutions adopting communities
      • Indirect Competitors
        • Charitable organizations and Socio-civic Arms
    • Step 3- Competition and Competitive Position Map (2)
      • Variables
        • Rapport with community and LGU
        • Support from LGU
        • Safety and health concerns
        • Community involvement
    • Step 4- What is the gap
      • Community support and LGU support; one type in community setting
      • The problems in sustainability: A long term; self sustaining/reliant program
      • Goal: achieve self sustaining and healthy community through the collaboration between LGU and community
    • Step 5- What is the size of the market
      • Customer
        • Families with children of Ilugin Community
      • Company
        • TMC Pediatric Department
      • Competition
        • Adoptive Community Programs
    • Step 6- The Product
      • TMC compeds is a community based healthcare initiative directed at families with children in the urban poor of Pasig City
    • Step 6- The Product (2)
      • Adopts one community at a time until self reliant
      • Collaborative effort: Pediatric consultants, residents as well as clinical clerks
      • Through empowerment programs, and health agendas, the community can provide better care of their young.
    • Step 7- Promo: How is the product promoted
      • Direct marketing
        • Start low, go slow
        • Establish rapport
        • Develop supportive environment
        • Long term sustainability
    • Step 8 - Price
      • Non profit Organization
    • Step 9 - Place
      • Pasig City Area
        • Accessible (Near TMC)
          • Easy access to basic needs and supplies
          • People involved still have duties to TMC and their individual patients
    • Step 10- What is the generic winning strategy
      • Quality Health Services
      • Health Promotion
      • Capacity building
      • Coordination and Networking
    • 10 Step Marketing Plan for TMC COMPEDS Danezza Mae D. Lim November 30 2010