6. Step 3- Competition and Competitive
Position Map
• Direct Competitors
– Training institutions adopting communities
• Indirect Competitors
– Charitable organizations and Socio-civic Arms
7. Step 3- Competition and Competitive
Position Map (2)
• Variables
– Rapport with community and LGU
– Support from LGU
– Safety and health concerns
– Community involvement
8. Step 4- What is the gap
• Community support and LGU support; one
type in community setting
• The problems in sustainability: A long term;
self sustaining/reliant program
• Goal: achieve self sustaining and healthy
community through the collaboration
between LGU and community
9. Step 5- What is the size of the market
• Customer
– Families with children of Ilugin
Community
• Company
– TMC Pediatric Department
• Competition
– Adoptive Community Programs
10. Step 6- The Product
• TMC compeds is a community based
healthcare initiative directed at families with
children in the urban poor of Pasig City
11. Step 6- The Product (2)
• Adopts one community at a time until self
reliant
• Collaborative effort: Pediatric consultants,
residents as well as clinical clerks
• Through empowerment programs, and health
agendas, the community can provide better
care of their young.
12. Step 7- Promo: How is the product
promoted
Direct marketing
– Start low, go slow
– Establish rapport
– Develop supportive
environment
– Long term sustainability
14. Step 9 - Place
Pasig City Area
– Accessible (Near TMC)
• Easy access to basic needs
and supplies
• People involved still have
duties to TMC and their
individual patients
15. Step 10- What is the generic winning
strategy
• Quality Health Services
• Health Promotion
• Capacity building
• Coordination and
Networking
16. 10 Step Marketing Plan for
TMC COMPEDS
Danezza Mae D. Lim
November 30 2010
