Lim 10 step marketing plan

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Lim 10 step marketing plan

  1. 1. 10 Step Marketing Plan for TMC COMPEDS Danezza Mae D. Lim November 30 2010
  2. 2. Step 1- Primary Target Market Demographics Pediatric age group in Class D and E
  3. 3. Step 1- Primary Target Market Lifestyle
  4. 4. Step 1- Primary Target Market Behavior
  5. 5. Step 2- Needs, Wants and Demands
  6. 6. Step 3- Competition and Competitive Position Map • Direct Competitors – Training institutions adopting communities • Indirect Competitors – Charitable organizations and Socio-civic Arms
  7. 7. Step 3- Competition and Competitive Position Map (2) • Variables – Rapport with community and LGU – Support from LGU – Safety and health concerns – Community involvement
  8. 8. Step 4- What is the gap • Community support and LGU support; one type in community setting • The problems in sustainability: A long term; self sustaining/reliant program • Goal: achieve self sustaining and healthy community through the collaboration between LGU and community
  9. 9. Step 5- What is the size of the market • Customer – Families with children of Ilugin Community • Company – TMC Pediatric Department • Competition – Adoptive Community Programs
  10. 10. Step 6- The Product • TMC compeds is a community based healthcare initiative directed at families with children in the urban poor of Pasig City
  11. 11. Step 6- The Product (2) • Adopts one community at a time until self reliant • Collaborative effort: Pediatric consultants, residents as well as clinical clerks • Through empowerment programs, and health agendas, the community can provide better care of their young.
  12. 12. Step 7- Promo: How is the product promoted Direct marketing – Start low, go slow – Establish rapport – Develop supportive environment – Long term sustainability
  13. 13. Step 8 - Price Non profit Organization
  14. 14. Step 9 - Place Pasig City Area – Accessible (Near TMC) • Easy access to basic needs and supplies • People involved still have duties to TMC and their individual patients
  15. 15. Step 10- What is the generic winning strategy • Quality Health Services • Health Promotion • Capacity building • Coordination and Networking
  16. 16. 10 Step Marketing Plan for TMC COMPEDS Danezza Mae D. Lim November 30 2010

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