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DESIGNING EFFECTIVE
PARTICIPATORY
POLICY-MAKINGDamien Lanfrey - Donatella SoldaMIUR - Ministry of Education, University and Research
TODAY
INTRO
• DONATELLA AND DAMIEN: WHO WE ARE, WHAT WE DO
DESIGNING ENGAGEMENT
• THE WIDE (SOCIAL AND LEGAL) ROOTS OF ENGAGEMENT
• THE CHALLENGES OF OPEN GOVERNMENT IN THE DIGITAL AGE
• A FRAMEWORK FOR DESIGNING AND ASSESSING PARTICIPATORY POLICY-MAKING
HOW INSTITUTIONS APPROACH INNOVATION IN POLICY DESIGN
• BODIES
• PATHS, ROUTES AND MODELS
• CASE STUDIES + GROUP WORK
The Wide (Legal and Social) 

roots of
Engagement
CONTEXT
• OpenGovernment policy: pro-active disclosure of information and for engagement with citizens and stakeholders.
• Stated goals: strengthen accountability of institutions, increasing legitimacy and efficiency of decision and policy making
• sought externalities: filling the democratic gap, reinforce social identity and attain social justice
PLANS AND PRINCIPLES
• US OpenGovernment Directive and the Memorandum for the OpenGovernment initiative (Obama, Feb 2009)
• EUTowards a reinforced culture of consultation and dialogue (2002), PlanD for Democracy (2005), Better Regulation
initiative (2005) and Smart regulation (2012).
BY SUBJECT AND INITIATIVES
• environment: [1991] ESPOO Convention on Environmental Impact assessment in a transboundary context; [1992]
RIO Declaration on Environment and Development; 1998 Aarhus Convention on Access to Information, Public
Participation in Decision-making and Access to Justice in Environmental Matters; 2000 European Landscape
Convention
• constitution-making: India [1950], Bosnia-Herzegovina [1995], Uganda [1995], Poland [1997],Timor-Leste [2002],
Afghanistan [2004], Bolivia [2009], Kenya [2005; 2010]
• Peer-to-patent: remedying the information deficit of Patent Offices, such as in the case of establishing prior art which
is central to the quality of an examined patent.The peer-to-patent projects show that the Patent community - which is
a relatively clear and competent community with a critical view on the development of the patent system - is capable
of supporting the process (Noveck 2006)
The Legal Roots of Open Government / 1
The Legal Roots of Open Government / 2
STATED GOALS
• ACCOUNTABILITY “The Governments will be forced to act according to justice only if their actions could be
constantly challenged through the publicity: there won’t be any justice if the political action cannot be publicly known”
Immanuel Kant,“Perpetual Peace.A philosophical sketch” (1795).
• EFFICIENCY make use of shared and local knowledge, well adapted and needed decisions and rules
• LEGITIMACY increased acceptance and respect of the final decision/rule
SOUGHT EXTERNALITIES
• Reinforcement of local identity
• Promote timely disclosure of relevant information
• Make use of place-specific knowledge and social norms
• Learning and improving the quality of debate
• Create trust, strengthen institutional legitimacy and face democratic deficit
• Support in tackling conflicts
• Representing heterogeneity and attaining social justice 

ENABLING FACTORS
• ICT evolution has opened a useful array of sources and tools
• Institutions recognize the need to involve iteratively interested parties and groups
• Citizens manifest increasing expectations from the dialogue with the institutions
Italian Constitutional Reforms
Devolution - Reform of TitleV
12.04.2013 

First document
of the “wisemen”
2013
2001
20.01.1998 

Draft legislation
18.10.2001 

Legge Costituzionale 

n. 3/2001
26.09.2000 

Unified text
approved
08.03.2001 

Final version
approved
07.10.2001 

Referendum
turnout 34% 

Yes 62%

No 36%
25.06.1944 Norm to call for a
consultation at the end of the war on
the form of government and to elect a
Constitution Assembly
02.06.1946 

Referendum “Istituzionale” 

[Monarchy v. Republic]

Election of the Constitution Assembly
31.01.1948 

Publication of the 

Italian Constitution
Monarchy v. Republic
Constitutional Assembly
1948
17.10.2003
Draft Legislation
2006
25-26.06.2006 

Referendum
18.11.2005 

Legislation
published
25.03/15.10.2005

Final version
approved
Part II of the Constitution
06.2013 

extra-
parliamentary
working group
08.07.2013 

Public
Consultation
opens
08.10.2013 

Public
Consultation
closes
12.11.2013 

Report to the
Parliament
turnout 52% 

Yes 39%

No 61%
Part II of the Constitution
Failures and Debates
12.04.2013 

First document
of the “wisemen”
2013
17.10.2003
Draft Legislation
2006
25-26.06.2006 

Referendum
18.11.2005 

Legislation
published
25.03/15.10.2005

Final version
approved
Reform Part II of the Italian Constitution
06.2013 

extra-
parliamentary
working group
08.07.2013 

Public
Consultation
opens
08.10.2013 

Public
Consultation
closes
12.11.2013 

Report to the
Parliament
turnout 52% 

Yes 39%

No 61%
Reform Part II of the Constitution
--.--.20-- 

Referendum
18.07.2003 

DraftTreaty
establishing a
Constitution
for Europe
2006
Consultative Referendum29.10.2004 

Treaty signed in
Rome
04.10.2003

[IGC]

InterGovernmental
Conference starts
Constitution for Europe
Yes Spain, Luxembourg 

No France,The Netherlands
15.12.2001 

Laeken
Declaration
European Convention for the Future of Europe
Ratification period [by October 2006]
Lithuania, Hungary, Slovenia,
Italy,Austria, Greece, Malta,
Cyprus, Latvia, Belgium,
Estonia, Bulgaria, Romania,
Slovakia, Germany, Finland
Ratification
suspended: Czech Republic,
Denmark, Ireland, Poland, Portugal,
Sweden, UK
COM(2005)494 final
Plan D

for Democracy
Dialogue Debate 

The many conceptual
roots of
Engagement
The Many Conceptual Roots of Engagement
The Many Conceptual Roots of Engagement
Political roots [Bennett, Coleman]: Participation as emerging forms of citizenship
Communication roots [Bimber, Shirky]: Every bit counts, communication = collective action
Organizational roots [Bennett, Earl & Kimport, Chadwick]: Collective action as organizational change
Philanthropic roots filantropiche [Fine, Kanter]: Reimagining our links to social causes
Conflictual and symbolic roots [Diani, Della Porta]: Social movement theories, alternative spaces in society, framing processes,
mobilizing structures, political opportunities
Macro-theories [Benkler, Castells]: Collective action as power-shifting (communicative and economic)
Techno-Legal roots [Bollier, Lessig]: Code as law, power of digital architectures/artifacts, remix
New media roots [Loader and Mercea, Manovich]: Social media, new modes of engagement, narratives, genres, new media theories
Design roots [various]: open design, p2p design, user-centred design, service design, design for policy
(Social) Innovation roots [Mulgan et al]: hybridity, iteration, social impact
The Many Conceptual Roots of Engagement
As “ladder” of activities
The Many Conceptual Roots of Engagement
By Mode of Production
Ladders can also be interpreted horizontally,
emphasizing varying degrees
in terms of modes of production
The Many Conceptual Roots of Engagement
As Civic Tech Categories
As emerging “fields” of the civic tech sector,
defined by the proliferation of tools (Young
Foundation) or practices (Heller)
The Many Conceptual Roots of Engagement
As Civic Tech Categories
The Many Conceptual Roots of Engagement
As Civic Tech Categories
The Many Conceptual Roots of Engagement
By Impact over System Vs Mode of Production
Melucci (1996) built a framework to
understand all forms of collective action
The Many Conceptual Roots of Engagement
Sifry (2014) summarized the
debates over frameworks for
categorizing public engagement
By Impact over System Vs Mode of Production
The Many Conceptual Roots of Engagement
As “format work”
A Scuola di OpenCoesione, a 6-step lesson plan
for engaging students through open data in civic
monitoring of cohesion funds expenditure
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
Take the example of kiva.org, the
online social lending platform.
It is way more than the lending
practice, leveraging many
“engagement paths”
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The “tight community” path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The “loose community” path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
Leveraging existing communities
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
Communities as distributed governance
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The Education Path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The “instrumental” Path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The individual/utilitarian Path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The “Ambassador” Path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The “every bit counts” Path
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
The “Generative” Path
Case 1: Poverty2Prosperity
Created by Scott, KivaFriends member
Allows other Kiva users to make loans 

automatically to safe funds
Fosters non-generative, simplified engagement
Case 2: 101 Cookbooks Blog
Created by Heidi , author of the Cookbooks blog
Posted on September 3rd, 2008 + instructions
763 lenders, 38,000$ in loans
The Many Conceptual Roots of Engagement
By Leveraging Participation “Styles”
kiva.org, the online 

social lending platform, is way more
than the lending practice, leveraging
many “engagement paths”
So, engagement can be interpreted in many ways
As “ladder” of activities
By “mode of production”
As civic tech “categories”
Impact over the system Vs Mode of production
By leveraging “participation styles”
As “format work”
Engagement in the
DIGITALAGE
E-Participation Dilemmas
“VOICES FAILING TO BE HEARD” (Keen, 2007; Hindman, 2009)
“LARGELY UNCHANGED HABITS” (Bimber, 2003, 2009)
“PSEUDO PARTICIPATION” (Noveck, 2004)
“THICK COMPETITIVE ELITISM” (Davis, 2011)
“SLACKTIVISM” (Morozov, Gladwell)
“CYBERPOLARIZATION” (Sunstein, Dahlberg)
Online consultations, “no longer an exotic experience” (Shane, 2012)
BUT: failure to deliver (various scholars, at various stages, 2005-2014)
Two recurring problems:
“[...] few online forums for political expression are tied to in any ascertainable, accountable way to actual governmental
policy making” (Shane, 2012).
“most most exercises in online deliberation attract relatively small numbers of participants” (Shane, 2012)
A negative spiral
Weak link to policy
Low numbers
Low impact in policy
Low trust, apathy
Low attention from polity & policy
Lower trust, numbers “A recessive spiral”
A Democratic Gap
E-DEMOCRACY FROM BELOW [A TALE OF POTENTIAL]
• [Bimber, Shirky] communication = collective action
• [Bennett, Earl & Kimport, Chadwick] Online collective action as
organizational change
• [Fine, Kanter] Reinventing advocacy, link to causes
• [Diani, Della Porta] Online mobilization potential, alternative spaces
• [Benkler, Castells] Online collective action as power-shifting
(communicative and economic)
• [Bollier, Lessig] Code as law, power of digital architectures/
artifacts
• [Loader and Mercea] Social media, new modes of engagement
BUT [Morozov, Gladwell] Slacktivism
BUT [Sunstein, Dahlberg] Cyberpolarization, cybercascades
E-DEMOCRACY FROM ABOVE
• LOW NUMBERS
• NOT COST-EFFECTIVE
• LOW IMPACT IN POLICY
• LOW TRUST
• “GOV AS PLATFORM” VISION NOT
FULLY REALIZED
E-DEMOCRACY: A “HIGHLY
VULNERABLE POTENTIAL” 

“NO DETERMINISTIC PROPENSITIES
OF ICT” (Coleman)
Case Study:
PUBLIC CONSULTATIONS
IN THE ITALIAN CONTEXT
The “Attempts” Phase
OGP - Action Plan
Numbers: very low,“usual suspects”
Impact: minimal
low diffusion for the theme
a detailed report
Main Issues: lack of debate, closed networks,
numbers not sufficient to legitimate the policy
Spending Review
Numbers: very high, but mostly useless
Impact: very low (“complaint box”)

not demonstrable, low accountability
negative on tools
Main Issues: the tools used, too simplistic, and low
accountability
Valore Legale Titolo di Studio
(Legal value of degrees)
Numbers: high, but negative debate, and results
Impact:“unfortunately” for the Gov, very high:
Activism from various groups

Policy was interrupted and Gov “lost”

No accountability on the process
Main Issues: how the debate was managed, the
relationship between tools and objectives
35.335 questionnaires in 30 days 550.000 messages in 28 days few dozens of comments
The “Tools” Phase
HIT2020: Horizon 2020 Italy - 2012
Numbers: good, but partisanship and lack of
attention from non-research world
Impact:
Over the policy drafing
Rich analysis (report)
Higher participation than EU equivalent
Clarity of the process
Main issues: partisanship, lack of attention from
non-research world
Italian position on Internet General
Principles (IGF) - 2012
Numbers: decent, but, low engagement across
networks besides info-tech world
Impact:
co-drafting
(partially) international credibility
issue awareness
good value of physical workshops
Main Issues: tools, lack of literacy, timing, short
policy window
Digital Agenda (AdiSocial) - 2012
Numbers: decent, but lack of communication
Impact: multiple
Influence over working groups
Leveraging diversity
Consistency with auditions
First innovations with tools

A rich report on the process
Main Issues: lack of time, low inter-ministerial
coordination, communication, accessibility
3000 users, 343 ideas, 1967 comments,
11.000 votes in 35 days
760 users, 159 ideas, 480 comments

3500 votes in 44 days
4272 questionnaires + 3500 users, 133
ideas, 500 comments, 7500 votes in 35 days
The “Paths” Phase
Destination Italy
Numbers: decent, but negative agenda
Impact:
very direct: policy was “adjusted” in various parts
clear priorities from participants
stakeholder engagement (e.g. think tank)
Main Issues: political instability, lack of debate
PartecipaGov: Constitutional Reforms
Numbers: very high (largest in Europe)
Impact: debatable, ongoing, soft, DELAYED
Keeping constitutional reforms high in the agenda;
educational, knowledge development; very detailed
report; very clear findings from citizens
Main Issues: political instability, limited offline
debate
Social Innovation Agenda co-design
Numbers: low, but significant stakeholder
network
Impact: limited, but high intangible value
Co-drafting of the agenda; Institutional working
groups launched and few projects launched;
International attention; Cultural impact
Main Issues: political instability
85 stakeholders involved,
250 inputs in 5 areas, 1 month
131.676 Q1 + 71.385 Q2 = 214.000 contributions

77000 textual comments, 595 ideas, 1763 comments

475.000 visits, 9:34 minutes per visit, 3 months
278 comments , 369 questionnaires, 167 ideas, 23 position
papers, 30.000 participants, 2 months
Designing the Participation process
200k people involved
largest online consultation by a gov in europe
PartecipaGov (Public Consultation on Constitutional Reforms) has
been organized around a multi-phase process designed through a range
of participation means, media campaigns and engagement occasions.
Case Study:
La Buona
Scuola
Designing “La Buona Scuola”
La Buona Scuola (a comprehensive
school reform proposal +
engagement plan) involved the design
of a 6-months policy process
including expert groups, a public
consultation, a national tour, a
communication and media strategy.
Designing “La Buona Scuola”
La Buona Scuola (a comprehensive school reform proposal) consultation involved 3 main participation “paths”: 7-section questionnaires,
16 co-design themes and a strategy for live debating.
Designing “La Buona Scuola”
La Buona Scuola (a comprehensive school reform proposal) consultation: every participation path underlies a thick organizational process,
including administrative regional offices, stakeholders’ engagement and political liaising
Designing “La Buona Scuola”
1.8M people involved
DEBATESTOUR STAGES

300 people per debate POSITION PAPERS
Rapporti degli 

Uffici Scolastici Regionali
207k
1.3 M
20 115204040
200k
documented online
1.5 M
documented by Regional Offices
A Learning Curve
• Innovation/expansion in tools
• A shift from tools to processes
• A wider variety of processes put in place
• Organizational thickness
• Stronger, more directed impact
• Much more variables involved in design
• Demonstrating that Government can also handle participation
• A (mildly) positive public debate, or at least a public debate
A FRAMEWORKFOR 

DESIGNING (AND ASSESSING)
PUBLIC ENGAGEMENT
Why A Framework?
• Too much focus on technologies (technocratic approach) and on designing “the perfect
software for the perfect citizen”
• Too little focus on organizational and institutional aspects, need for more “inside the box”
approaches (Chadwick, 2011)
• Need a better focus on information dynamics (i.e. attention scarcity)
• Inability to locate e-participation within a wider social context, too much focus on “online
interactions”
• A need to fill the e-democracy from below and above mismatch by better understanding the
many dimensions of civic engagement
• Need for multi-dimensional, context-aware and staged approaches
• Multi-disciplinarity (Dawes, 2009)
• Raising the bar (practice), enriching the debate (intellectual)
• Designing for impact (thus, innovation?)
A Framework for designing engagement
outcomes and externalities
outputs
media and symbolic space
modelling and organizational dimension, participation process
pre-conditions to participation and motivations
participation
culture
digital
culture
social needs
and interests
trustinformation
organizational and institutional fitnessreachlivenessrichness
activism and
advocacy
occasions 

& eventsdebate
1
2
3
4
A Framework for designing engagement
1 pre-conditions to participation and motivations
participation
culture
digital culture
social needs
and interests
trust
information
dialogue 

democratic behavior
netiquette
access to relevant information

content clarity

clear explanation of the process

clear link to facts, sources and
policy contents
participatory pact 

(static or dynamic)

clear link to policy cycle

centrality in policy

security of the platform

Information management

openness to challenge
relevance

urgency

link to current debate

opportunity
framing processes

identities
e-skills

digital divide

netiquette
a pilot model - 1
A Framework for designing engagement
1 pre-conditions to participation and motivations
information
access to relevant information

content clarity

clear explanation of the process

clear link to facts, sources and
policy contents
a pilot model - 1
clear link to facts, sources access to 

relevant
information
content clarity
A Framework for designing engagement
1 pre-conditions to participation and motivations
a pilot model - 1
trust
participatory pact 

(static or dynamic)

clear link to policy cycle

centrality in policy

security of the platform

Information management

openness to challenge
participatory pact / social trust
technical trust / security
centrality in policyinformation
management
netiquette
A Framework for designing engagement
1 pre-conditions to participation and motivations
a pilot model - 1
participation
culture
dialogue 

democratic behavior
netiquette“participation day”
rewarding democratic behavior
A Framework for designing engagement
1 pre-conditions to participation and motivations
a pilot model - 1
digital culture
e-skills

digital divide

netiquette
digital divide digital literacy
A Framework for designing engagement
2 modelling participation and organizational dimension
a pilot model - 2
organizational and institutional fitness
reach
liveness
organizational micro-politics

boundary work

partnering
richness
enhancing participation styles

ladder of engagement

flexibility of participation paths

customization

social technographics
ability to produce 

step-goods, remix,
transcoding
communication efforts

virality and diffusion
mechanism, partnering

appeal

storytelling

media presence
A Framework for designing engagement
2 modelling participation and organizational dimension
a pilot model - 2
The digital economy moved the richness/reach (quality/quantity)
threshold, but attention scarcity keeps it relevant
A Framework for designing engagement
2 modelling participation and organizational dimension
richness
enhancing participation styles

building ladders of engagement

flexibility of participation paths

customization

social technographics
54% of respondents
to Q1 (8 questions)

also completed Q2
(24 questions)
Building ladders of engagement
light weight v. heavy weight
production models
Flexibiity of participation paths
a pilot model - 2
A Framework for designing engagement
2 modelling participation and organizational dimension
communication efforts

virality
partnering

appeal

storytelling

media presence
mobile
tablet
Desktop
designing for
mobility
partnering
digital storytelling
reach
communication
efforts
a pilot model - 2
A Framework for designing engagement
2 modelling participation and organizational dimension
liveness
ability to produce 

step-goods, remix,
transcoding
GOV.UK/performance
analytics dashboard
participation 

mapping
semantics and argument
visualization
debate mapping
a pilot model - 2
A Framework for designing engagement
2 modelling participation and organizational dimension
liveness
ability to produce 

step-goods, remix,
transcoding
a pilot model - 2
A Framework for designing engagement
2 modelling participation and organizational dimension
a pilot model - 1
Main reasons for e-participation failure

(Chadwick, 2011)
Budget Constraints and Organizational
Instability
Policy Shifts
Political Ambivalence
Legal Risks and Depoliticization
Outsourcing / Insourcing
organizational and institutional fitness
organizational micro-politics / hierarchies

boundary work

institutional and political partnering
understand the
organization
get ready for policy shifts
budget
constraints
political
ambivalence
A Framework for designing engagement
3 media and symbolic dimension
a pilot model - 3
activism and
advocacy
occasions 

& events
debate
contribution from public debate
fostering democratic
occasions

design thinking

social innovation
agonistic dimension
A Framework for designing engagement
3 media and symbolic dimension
a pilot model - 3
debate
contribution from public
debate
A Framework for designing engagement
3 media and symbolic dimension
a pilot model - 3
occasions 

& events
fostering democratic
occasions
accreditation

design thinking

social innovation
Social Innovation Agenda 2013
IBAC 2014 (Destinazione Italia)
Design jams as goal-setter
A Framework for designing engagement
3 media and symbolic dimension
a pilot model - 3
activism and
advocacy
leveraging the agonistic
dimension
A Framework for designing engagement
4 outputs, outcomes and externalities
a pilot model - 4
outcomes and externalities
accountability efficiency legitimacy
awareness identityconflictsheterogeneity social justicetrust
A Framework for designing engagement
4 outputs, outcomes and externalities
a pilot model - 4
outcomes and externalities
accountability efficiency legitimacy
awareness identityconflictsheterogeneity social justicetrust
quantity vs quality of debate
who is saying what/how groups behave
turning noise into meaning
cost-effectiveness,
completion rates, user satisfaction
actual feedbacks
A Framework for designing engagement
4 outputs, outcomes and externalities
a pilot model - 4
outcomes and externalities
accountability efficiency legitimacy
awareness identityconflictsheterogeneity social justicetrust
conversion rates
- Direct + Search = 62% of total Q1 completed
- Campaigns + Referrals = 38% of total Q1 completed
- Mobile + Tablet contributes for 14% of Q1 completed
- Facebook + Twitter = 7% of of Q1 completed
- Main institutional websites = 18,4% of Q1 completed
11%
1%1%1%1%1%1%
2%
4%
4%
4%
6%
17%
45%
Direct Google Facebook
Agenzia Entrate Governo.it INPS
ACI Comuni MIT
TiConsiglio.com Province INAIL
Twitter Other
capturing moments
stickiness
A Framework for designing engagementa pilot model - 4
outputs
citizens’ input
expected impact

in the policy cycle
weak
strong
type of input
simple
complex
co-management
co-design

resource allocation
e-deliberation
endorsement
feedback gathering
information - awareness
outcomes and externalities
accountability efficiency legitimacy
awareness identityconflictsheterogeneity social justicetrust
4
A Framework for designing engagement
4 outputs, outcomes and externalities
a pilot model - 4
decision and
policy cycle
implementation
design
evaluation
adoption
endorsement
monitoring
solutions
issues
identification
ex ante impact
assessment
ex post impact
assessment
resources
allocation
emerging
societal needs
drafting
co-design
e-deliberation
sustainability
buy-in
visualization
feedback-
gathering
e-deliberation
2 Challenges for Group Work
• Reach and engage Italian researchers abroad, leveraging their potential as
strategic community for MIUR, italian society and Italy’s productive system
• strengthen schools as community centers, opened after hours as meeting point
for families, society at large, public administrations, entrepreneurial bodies
design a policy solution to
Keep in mind the framework you learned
today. Your solution must address as many
variables as possible
END OF
PART 1
PART 2A broader perspective on
innovation in Policy design
how institutions approach innovation in policy design
AGENCIES, DEPARTMENTS, PROGRAMS,
INDEPENDENT ENTITIES
how institutions approach innovation in policy design
Office of Information and Regulatory Affairs - US
The Office of Information and Regulatory Affairs (OIRA) is located within the Office of
Management and Budget and was created by Congress with the enactment of the
Paperwork Reduction Act of 1980 (PRA). OIRA carries out several important functions,
including reviewing Federal regulations, reducing paperwork burdens, and overseeing
policies relating to privacy, information quality, and statistical programs.
Behavioural Insights Team - UK
The Behavioural InsightsTeam, often called the ‘Nudge Unit’, applies insights from
academic research in behavioural economics and psychology to public policy and services.
In addition to working with almost every government department, we work with local
authorities, charities, NGOs, private sector partners and foreign government, developing
proposals and testing them empirically across the full spectrum of government policy.
The Presidential Innovation Fellows (PIF) program pairs top innovators
from the private sector, non-profits, and academia with top innovators in
government to collaborate during focused 6-13 month “tours of duty” to
develop solutions that can save lives, save taxpayer money, and fuel job creation.
Each team of innovators is supported by a broader community of interested
citizens throughout the country.
Independent charity that works to increase the innovation capacity of the UK.
The organisation acts through a combination of practical programmes,
investment, policy and research, and the formation of partnerships to promote
innovation across a broad range of sectors.
Originally funded by a £250 million endowment from the UK National Lottery,
now kept in trust, and its interests are used to meet charitable objects and to
fund and support projects.
AGENCIES, DEPARTMENTS, PROGRAMS, INDEPENDENT BODIES
how institutions approach innovation in policy design
PATHS, ROUTES AND MODELS
how institutions approach innovation in policy design
- political polarization
- democracy dilemmas
- process foul
Participation: good governance practice (not compulsory)
- internal decisions: specialized information held by diverse people
within the executive branch
- public comment: draft rules undergoing analysis and feedback from
other levels of gov, businesses, interest groups
- substantive, technical, non
political, agreeable
Efficiency: evidence based policy making
Test, Learn,Adapt: 

Developing Public Policy with Randomised
Controlled Trials (9 steps)
- short terms costs vs major long
term benefits
- Moneyball regulations: substituting empirical data
for long-standing dogmas, intuitions, anedocte-driven
judgements
Simplification: nudges, paths, framing
Choice Architecture: 

default rules vs active choice
information on consequences together with
clear, explicit and actionable instructions
[Sunstein-Thaler] Positive reinforcement
and indirect suggestions to try to achieve
non forced compliance
how institutions approach innovation in policy design
A PROPOSED CASE STUDY:
#GOODLAW
how institutions approach innovation in policy design
#Good law Participation Efficiency Simplification
how institutions approach innovation in policy design
Participation

Efficiency

Simplification

Improving Parliamentary and public scrutiny of
legislation has been a government objective in
recent years, seeking to improve both
democratic engagement and legislative quality.
Setting out policy targets in legislation can be
“a low-cost way for governments to give the
appearance of vigorous action” and a way to
strategically influence (or limit) the decision-
making of future governments
consultation and engagement are important. But traditional
consultation exercises can feel burdensome and
unrewarding; and generic questions asked in a consultation
may generate cluttered feedback that is difficult to analyse
and to integrate into the policy or the draft bill.
In an increasingly complicated policy- making context,
consultations that are not predominantly reactive
often work better than the traditional model.
- Volume (number and length of statutes and
regulations)

- Quality (addressing political and social
objectives, harmonious, clear and well-integrated,
in time and efficiently

- Perception of disproportionate complexity
(layered and heavily amended, ambiguous or
contradictory provisions)
- unnecessary (target unachievable, redundant,
unnecessary burdens)

- ineffective (it does not achieve intended
objectives, fragmented or problematic
implementation, substantial negative outcomes) 

- inaccessible (difficult to identify and access
up-to-date versions, language and style, lack of
guidance)
necessary, effective, clear, coherent and accessible legislation
It is about the content of law, its architecture, its language and its accessibility – and about the links between those things.
#Good law
how institutions approach innovation in policy design
#Legislate?!
The Cabinet Office has brought out a board game "Legislate?!": 

a fun way to learn about the passage of laws from Bill to Act
how institutions approach innovation in policy design
A PROPOSED CASE STUDY:
MIUR’S NEW NATIONAL PLAN FOR
DIGITAL SCHOOLS (2015)
how institutions approach innovation in policy design
WHERE WE
COME FROM
1st phase (2007-2012)
classrooms as labs, 

rather than in labs
• Classrooms 2.0: 416
• Schools 2.0: 14 schools
• Interactive whiteboards:
35.000
• Digital publishing: 20 schools
2nd phase (2012-2014)
• Classrooms 2.0: 905
• Schools 2.0: 21 schools
• Interactive whiteboards: 1.931
• Plan for “Isolated schools”: 45
• 38 “digital training centers”
created
• Wi-fi in school
In total…
• Roughly 130M investments
+ 20M from Regions
• 90,000 teachers trained
• 25% of secondary schools
with fast broadband (15% of
primary schools)
• 78% of labs connected, 56%
with LIM
• 46% of rooms connected
(32% with LIM)
• 58% of electronic registers
how institutions approach innovation in policy design
WHERE WE
COME FROM
Starting point: 

a critical analysis of the context
• We trained 90,000 teachers, but don’t
know about impact (and snowballing
effects)
• Inconsistent policies over time
• Lack of systemic vision and, especially,
impact
• Hard technology rather than soft
• No support for school (cultural issues)
This means:
• Our training schemes weren’t effective
• The “classroom as labs” vision proved too
tech-centered, and too expensive
• Teachers tried to absorb innovation, but
mostly couldn’t deliver to students
• Skills policy mostly linked to tech rather
than a comprehensive vision on literacy
• Fragmented projects, low impact: what to
incubate?
how institutions approach innovation in policy design
WHERE WE NEED TO GO
1. Not true that digital natives know it all: digital literacy is broadening, and formats are (e.g.
MOOC). We need to develop a strategy/service to involve the private sector, civil society and
creatives to leverage the “engagement as format work” path.
2. Teachers’ training needs to become permanent and structural: it needs to regard almost
800,000 teachers. How do we organize it, leveraging innovative schools and teachers.
3. We need to create a link between digital skills and the kind of careers they produce
(entrepreneurship, emerging jobs, science, research).
4. We need to develop schemes that leverage public + private investments in school
infrastructures, connectivity in particular
5. We need to modernize school labs and school spaces, and change the way we think of them
as linked to digital education
THANK YOU!

@damienlanfrey

damien.lanfrey@istruzione.it
@dskutz
donatella.soldakutzmann@istruzione.it

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Designing effective participatory policy-making

  • 1. DESIGNING EFFECTIVE PARTICIPATORY POLICY-MAKINGDamien Lanfrey - Donatella SoldaMIUR - Ministry of Education, University and Research
  • 2. TODAY INTRO • DONATELLA AND DAMIEN: WHO WE ARE, WHAT WE DO DESIGNING ENGAGEMENT • THE WIDE (SOCIAL AND LEGAL) ROOTS OF ENGAGEMENT • THE CHALLENGES OF OPEN GOVERNMENT IN THE DIGITAL AGE • A FRAMEWORK FOR DESIGNING AND ASSESSING PARTICIPATORY POLICY-MAKING HOW INSTITUTIONS APPROACH INNOVATION IN POLICY DESIGN • BODIES • PATHS, ROUTES AND MODELS • CASE STUDIES + GROUP WORK
  • 3. The Wide (Legal and Social) 
 roots of Engagement
  • 4. CONTEXT • OpenGovernment policy: pro-active disclosure of information and for engagement with citizens and stakeholders. • Stated goals: strengthen accountability of institutions, increasing legitimacy and efficiency of decision and policy making • sought externalities: filling the democratic gap, reinforce social identity and attain social justice PLANS AND PRINCIPLES • US OpenGovernment Directive and the Memorandum for the OpenGovernment initiative (Obama, Feb 2009) • EUTowards a reinforced culture of consultation and dialogue (2002), PlanD for Democracy (2005), Better Regulation initiative (2005) and Smart regulation (2012). BY SUBJECT AND INITIATIVES • environment: [1991] ESPOO Convention on Environmental Impact assessment in a transboundary context; [1992] RIO Declaration on Environment and Development; 1998 Aarhus Convention on Access to Information, Public Participation in Decision-making and Access to Justice in Environmental Matters; 2000 European Landscape Convention • constitution-making: India [1950], Bosnia-Herzegovina [1995], Uganda [1995], Poland [1997],Timor-Leste [2002], Afghanistan [2004], Bolivia [2009], Kenya [2005; 2010] • Peer-to-patent: remedying the information deficit of Patent Offices, such as in the case of establishing prior art which is central to the quality of an examined patent.The peer-to-patent projects show that the Patent community - which is a relatively clear and competent community with a critical view on the development of the patent system - is capable of supporting the process (Noveck 2006) The Legal Roots of Open Government / 1
  • 5. The Legal Roots of Open Government / 2 STATED GOALS • ACCOUNTABILITY “The Governments will be forced to act according to justice only if their actions could be constantly challenged through the publicity: there won’t be any justice if the political action cannot be publicly known” Immanuel Kant,“Perpetual Peace.A philosophical sketch” (1795). • EFFICIENCY make use of shared and local knowledge, well adapted and needed decisions and rules • LEGITIMACY increased acceptance and respect of the final decision/rule SOUGHT EXTERNALITIES • Reinforcement of local identity • Promote timely disclosure of relevant information • Make use of place-specific knowledge and social norms • Learning and improving the quality of debate • Create trust, strengthen institutional legitimacy and face democratic deficit • Support in tackling conflicts • Representing heterogeneity and attaining social justice 
 ENABLING FACTORS • ICT evolution has opened a useful array of sources and tools • Institutions recognize the need to involve iteratively interested parties and groups • Citizens manifest increasing expectations from the dialogue with the institutions
  • 6. Italian Constitutional Reforms Devolution - Reform of TitleV 12.04.2013 
 First document of the “wisemen” 2013 2001 20.01.1998 
 Draft legislation 18.10.2001 
 Legge Costituzionale 
 n. 3/2001 26.09.2000 
 Unified text approved 08.03.2001 
 Final version approved 07.10.2001 
 Referendum turnout 34% 
 Yes 62%
 No 36% 25.06.1944 Norm to call for a consultation at the end of the war on the form of government and to elect a Constitution Assembly 02.06.1946 
 Referendum “Istituzionale” 
 [Monarchy v. Republic]
 Election of the Constitution Assembly 31.01.1948 
 Publication of the 
 Italian Constitution Monarchy v. Republic Constitutional Assembly 1948 17.10.2003 Draft Legislation 2006 25-26.06.2006 
 Referendum 18.11.2005 
 Legislation published 25.03/15.10.2005
 Final version approved Part II of the Constitution 06.2013 
 extra- parliamentary working group 08.07.2013 
 Public Consultation opens 08.10.2013 
 Public Consultation closes 12.11.2013 
 Report to the Parliament turnout 52% 
 Yes 39%
 No 61% Part II of the Constitution
  • 7. Failures and Debates 12.04.2013 
 First document of the “wisemen” 2013 17.10.2003 Draft Legislation 2006 25-26.06.2006 
 Referendum 18.11.2005 
 Legislation published 25.03/15.10.2005
 Final version approved Reform Part II of the Italian Constitution 06.2013 
 extra- parliamentary working group 08.07.2013 
 Public Consultation opens 08.10.2013 
 Public Consultation closes 12.11.2013 
 Report to the Parliament turnout 52% 
 Yes 39%
 No 61% Reform Part II of the Constitution --.--.20-- 
 Referendum 18.07.2003 
 DraftTreaty establishing a Constitution for Europe 2006 Consultative Referendum29.10.2004 
 Treaty signed in Rome 04.10.2003
 [IGC]
 InterGovernmental Conference starts Constitution for Europe Yes Spain, Luxembourg 
 No France,The Netherlands 15.12.2001 
 Laeken Declaration European Convention for the Future of Europe Ratification period [by October 2006] Lithuania, Hungary, Slovenia, Italy,Austria, Greece, Malta, Cyprus, Latvia, Belgium, Estonia, Bulgaria, Romania, Slovakia, Germany, Finland Ratification suspended: Czech Republic, Denmark, Ireland, Poland, Portugal, Sweden, UK COM(2005)494 final Plan D
 for Democracy Dialogue Debate 

  • 9. The Many Conceptual Roots of Engagement
  • 10. The Many Conceptual Roots of Engagement Political roots [Bennett, Coleman]: Participation as emerging forms of citizenship Communication roots [Bimber, Shirky]: Every bit counts, communication = collective action Organizational roots [Bennett, Earl & Kimport, Chadwick]: Collective action as organizational change Philanthropic roots filantropiche [Fine, Kanter]: Reimagining our links to social causes Conflictual and symbolic roots [Diani, Della Porta]: Social movement theories, alternative spaces in society, framing processes, mobilizing structures, political opportunities Macro-theories [Benkler, Castells]: Collective action as power-shifting (communicative and economic) Techno-Legal roots [Bollier, Lessig]: Code as law, power of digital architectures/artifacts, remix New media roots [Loader and Mercea, Manovich]: Social media, new modes of engagement, narratives, genres, new media theories Design roots [various]: open design, p2p design, user-centred design, service design, design for policy (Social) Innovation roots [Mulgan et al]: hybridity, iteration, social impact
  • 11. The Many Conceptual Roots of Engagement As “ladder” of activities
  • 12. The Many Conceptual Roots of Engagement By Mode of Production Ladders can also be interpreted horizontally, emphasizing varying degrees in terms of modes of production
  • 13. The Many Conceptual Roots of Engagement As Civic Tech Categories As emerging “fields” of the civic tech sector, defined by the proliferation of tools (Young Foundation) or practices (Heller)
  • 14. The Many Conceptual Roots of Engagement As Civic Tech Categories
  • 15. The Many Conceptual Roots of Engagement As Civic Tech Categories
  • 16. The Many Conceptual Roots of Engagement By Impact over System Vs Mode of Production Melucci (1996) built a framework to understand all forms of collective action
  • 17. The Many Conceptual Roots of Engagement Sifry (2014) summarized the debates over frameworks for categorizing public engagement By Impact over System Vs Mode of Production
  • 18. The Many Conceptual Roots of Engagement As “format work” A Scuola di OpenCoesione, a 6-step lesson plan for engaging students through open data in civic monitoring of cohesion funds expenditure
  • 19. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” Take the example of kiva.org, the online social lending platform. It is way more than the lending practice, leveraging many “engagement paths”
  • 20. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The “tight community” path
  • 21. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The “loose community” path
  • 22. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” Leveraging existing communities
  • 23. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” Communities as distributed governance
  • 24. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The Education Path
  • 25. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The “instrumental” Path
  • 26. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The individual/utilitarian Path
  • 27. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The “Ambassador” Path
  • 28. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The “every bit counts” Path
  • 29. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” The “Generative” Path Case 1: Poverty2Prosperity Created by Scott, KivaFriends member Allows other Kiva users to make loans 
 automatically to safe funds Fosters non-generative, simplified engagement Case 2: 101 Cookbooks Blog Created by Heidi , author of the Cookbooks blog Posted on September 3rd, 2008 + instructions 763 lenders, 38,000$ in loans
  • 30. The Many Conceptual Roots of Engagement By Leveraging Participation “Styles” kiva.org, the online 
 social lending platform, is way more than the lending practice, leveraging many “engagement paths”
  • 31. So, engagement can be interpreted in many ways As “ladder” of activities By “mode of production” As civic tech “categories” Impact over the system Vs Mode of production By leveraging “participation styles” As “format work”
  • 33. E-Participation Dilemmas “VOICES FAILING TO BE HEARD” (Keen, 2007; Hindman, 2009) “LARGELY UNCHANGED HABITS” (Bimber, 2003, 2009) “PSEUDO PARTICIPATION” (Noveck, 2004) “THICK COMPETITIVE ELITISM” (Davis, 2011) “SLACKTIVISM” (Morozov, Gladwell) “CYBERPOLARIZATION” (Sunstein, Dahlberg)
  • 34. Online consultations, “no longer an exotic experience” (Shane, 2012) BUT: failure to deliver (various scholars, at various stages, 2005-2014) Two recurring problems: “[...] few online forums for political expression are tied to in any ascertainable, accountable way to actual governmental policy making” (Shane, 2012). “most most exercises in online deliberation attract relatively small numbers of participants” (Shane, 2012) A negative spiral Weak link to policy Low numbers Low impact in policy Low trust, apathy Low attention from polity & policy Lower trust, numbers “A recessive spiral”
  • 35. A Democratic Gap E-DEMOCRACY FROM BELOW [A TALE OF POTENTIAL] • [Bimber, Shirky] communication = collective action • [Bennett, Earl & Kimport, Chadwick] Online collective action as organizational change • [Fine, Kanter] Reinventing advocacy, link to causes • [Diani, Della Porta] Online mobilization potential, alternative spaces • [Benkler, Castells] Online collective action as power-shifting (communicative and economic) • [Bollier, Lessig] Code as law, power of digital architectures/ artifacts • [Loader and Mercea] Social media, new modes of engagement BUT [Morozov, Gladwell] Slacktivism BUT [Sunstein, Dahlberg] Cyberpolarization, cybercascades E-DEMOCRACY FROM ABOVE • LOW NUMBERS • NOT COST-EFFECTIVE • LOW IMPACT IN POLICY • LOW TRUST • “GOV AS PLATFORM” VISION NOT FULLY REALIZED E-DEMOCRACY: A “HIGHLY VULNERABLE POTENTIAL” 
 “NO DETERMINISTIC PROPENSITIES OF ICT” (Coleman)
  • 36. Case Study: PUBLIC CONSULTATIONS IN THE ITALIAN CONTEXT
  • 37. The “Attempts” Phase OGP - Action Plan Numbers: very low,“usual suspects” Impact: minimal low diffusion for the theme a detailed report Main Issues: lack of debate, closed networks, numbers not sufficient to legitimate the policy Spending Review Numbers: very high, but mostly useless Impact: very low (“complaint box”)
 not demonstrable, low accountability negative on tools Main Issues: the tools used, too simplistic, and low accountability Valore Legale Titolo di Studio (Legal value of degrees) Numbers: high, but negative debate, and results Impact:“unfortunately” for the Gov, very high: Activism from various groups
 Policy was interrupted and Gov “lost”
 No accountability on the process Main Issues: how the debate was managed, the relationship between tools and objectives 35.335 questionnaires in 30 days 550.000 messages in 28 days few dozens of comments
  • 38. The “Tools” Phase HIT2020: Horizon 2020 Italy - 2012 Numbers: good, but partisanship and lack of attention from non-research world Impact: Over the policy drafing Rich analysis (report) Higher participation than EU equivalent Clarity of the process Main issues: partisanship, lack of attention from non-research world Italian position on Internet General Principles (IGF) - 2012 Numbers: decent, but, low engagement across networks besides info-tech world Impact: co-drafting (partially) international credibility issue awareness good value of physical workshops Main Issues: tools, lack of literacy, timing, short policy window Digital Agenda (AdiSocial) - 2012 Numbers: decent, but lack of communication Impact: multiple Influence over working groups Leveraging diversity Consistency with auditions First innovations with tools
 A rich report on the process Main Issues: lack of time, low inter-ministerial coordination, communication, accessibility 3000 users, 343 ideas, 1967 comments, 11.000 votes in 35 days 760 users, 159 ideas, 480 comments
 3500 votes in 44 days 4272 questionnaires + 3500 users, 133 ideas, 500 comments, 7500 votes in 35 days
  • 39. The “Paths” Phase Destination Italy Numbers: decent, but negative agenda Impact: very direct: policy was “adjusted” in various parts clear priorities from participants stakeholder engagement (e.g. think tank) Main Issues: political instability, lack of debate PartecipaGov: Constitutional Reforms Numbers: very high (largest in Europe) Impact: debatable, ongoing, soft, DELAYED Keeping constitutional reforms high in the agenda; educational, knowledge development; very detailed report; very clear findings from citizens Main Issues: political instability, limited offline debate Social Innovation Agenda co-design Numbers: low, but significant stakeholder network Impact: limited, but high intangible value Co-drafting of the agenda; Institutional working groups launched and few projects launched; International attention; Cultural impact Main Issues: political instability 85 stakeholders involved, 250 inputs in 5 areas, 1 month 131.676 Q1 + 71.385 Q2 = 214.000 contributions
 77000 textual comments, 595 ideas, 1763 comments
 475.000 visits, 9:34 minutes per visit, 3 months 278 comments , 369 questionnaires, 167 ideas, 23 position papers, 30.000 participants, 2 months
  • 40. Designing the Participation process 200k people involved largest online consultation by a gov in europe PartecipaGov (Public Consultation on Constitutional Reforms) has been organized around a multi-phase process designed through a range of participation means, media campaigns and engagement occasions.
  • 42. Designing “La Buona Scuola” La Buona Scuola (a comprehensive school reform proposal + engagement plan) involved the design of a 6-months policy process including expert groups, a public consultation, a national tour, a communication and media strategy.
  • 43. Designing “La Buona Scuola” La Buona Scuola (a comprehensive school reform proposal) consultation involved 3 main participation “paths”: 7-section questionnaires, 16 co-design themes and a strategy for live debating.
  • 44. Designing “La Buona Scuola” La Buona Scuola (a comprehensive school reform proposal) consultation: every participation path underlies a thick organizational process, including administrative regional offices, stakeholders’ engagement and political liaising
  • 45. Designing “La Buona Scuola” 1.8M people involved DEBATESTOUR STAGES
 300 people per debate POSITION PAPERS Rapporti degli 
 Uffici Scolastici Regionali 207k 1.3 M 20 115204040 200k documented online 1.5 M documented by Regional Offices
  • 46. A Learning Curve • Innovation/expansion in tools • A shift from tools to processes • A wider variety of processes put in place • Organizational thickness • Stronger, more directed impact • Much more variables involved in design • Demonstrating that Government can also handle participation • A (mildly) positive public debate, or at least a public debate
  • 47. A FRAMEWORKFOR 
 DESIGNING (AND ASSESSING) PUBLIC ENGAGEMENT
  • 48. Why A Framework? • Too much focus on technologies (technocratic approach) and on designing “the perfect software for the perfect citizen” • Too little focus on organizational and institutional aspects, need for more “inside the box” approaches (Chadwick, 2011) • Need a better focus on information dynamics (i.e. attention scarcity) • Inability to locate e-participation within a wider social context, too much focus on “online interactions” • A need to fill the e-democracy from below and above mismatch by better understanding the many dimensions of civic engagement • Need for multi-dimensional, context-aware and staged approaches • Multi-disciplinarity (Dawes, 2009) • Raising the bar (practice), enriching the debate (intellectual) • Designing for impact (thus, innovation?)
  • 49. A Framework for designing engagement outcomes and externalities outputs media and symbolic space modelling and organizational dimension, participation process pre-conditions to participation and motivations participation culture digital culture social needs and interests trustinformation organizational and institutional fitnessreachlivenessrichness activism and advocacy occasions 
 & eventsdebate 1 2 3 4
  • 50. A Framework for designing engagement 1 pre-conditions to participation and motivations participation culture digital culture social needs and interests trust information dialogue 
 democratic behavior netiquette access to relevant information
 content clarity
 clear explanation of the process
 clear link to facts, sources and policy contents participatory pact 
 (static or dynamic)
 clear link to policy cycle
 centrality in policy
 security of the platform
 Information management
 openness to challenge relevance
 urgency
 link to current debate
 opportunity framing processes
 identities e-skills
 digital divide
 netiquette a pilot model - 1
  • 51. A Framework for designing engagement 1 pre-conditions to participation and motivations information access to relevant information
 content clarity
 clear explanation of the process
 clear link to facts, sources and policy contents a pilot model - 1 clear link to facts, sources access to 
 relevant information content clarity
  • 52. A Framework for designing engagement 1 pre-conditions to participation and motivations a pilot model - 1 trust participatory pact 
 (static or dynamic)
 clear link to policy cycle
 centrality in policy
 security of the platform
 Information management
 openness to challenge participatory pact / social trust technical trust / security centrality in policyinformation management
  • 53. netiquette A Framework for designing engagement 1 pre-conditions to participation and motivations a pilot model - 1 participation culture dialogue 
 democratic behavior netiquette“participation day” rewarding democratic behavior
  • 54. A Framework for designing engagement 1 pre-conditions to participation and motivations a pilot model - 1 digital culture e-skills
 digital divide
 netiquette digital divide digital literacy
  • 55. A Framework for designing engagement 2 modelling participation and organizational dimension a pilot model - 2 organizational and institutional fitness reach liveness organizational micro-politics
 boundary work
 partnering richness enhancing participation styles
 ladder of engagement
 flexibility of participation paths
 customization
 social technographics ability to produce 
 step-goods, remix, transcoding communication efforts
 virality and diffusion mechanism, partnering
 appeal
 storytelling
 media presence
  • 56. A Framework for designing engagement 2 modelling participation and organizational dimension a pilot model - 2 The digital economy moved the richness/reach (quality/quantity) threshold, but attention scarcity keeps it relevant
  • 57. A Framework for designing engagement 2 modelling participation and organizational dimension richness enhancing participation styles
 building ladders of engagement
 flexibility of participation paths
 customization
 social technographics 54% of respondents to Q1 (8 questions)
 also completed Q2 (24 questions) Building ladders of engagement light weight v. heavy weight production models Flexibiity of participation paths a pilot model - 2
  • 58. A Framework for designing engagement 2 modelling participation and organizational dimension communication efforts
 virality partnering
 appeal
 storytelling
 media presence mobile tablet Desktop designing for mobility partnering digital storytelling reach communication efforts a pilot model - 2
  • 59. A Framework for designing engagement 2 modelling participation and organizational dimension liveness ability to produce 
 step-goods, remix, transcoding GOV.UK/performance analytics dashboard participation 
 mapping semantics and argument visualization debate mapping a pilot model - 2
  • 60. A Framework for designing engagement 2 modelling participation and organizational dimension liveness ability to produce 
 step-goods, remix, transcoding a pilot model - 2
  • 61. A Framework for designing engagement 2 modelling participation and organizational dimension a pilot model - 1 Main reasons for e-participation failure
 (Chadwick, 2011) Budget Constraints and Organizational Instability Policy Shifts Political Ambivalence Legal Risks and Depoliticization Outsourcing / Insourcing organizational and institutional fitness organizational micro-politics / hierarchies
 boundary work
 institutional and political partnering understand the organization get ready for policy shifts budget constraints political ambivalence
  • 62. A Framework for designing engagement 3 media and symbolic dimension a pilot model - 3 activism and advocacy occasions 
 & events debate contribution from public debate fostering democratic occasions
 design thinking
 social innovation agonistic dimension
  • 63. A Framework for designing engagement 3 media and symbolic dimension a pilot model - 3 debate contribution from public debate
  • 64. A Framework for designing engagement 3 media and symbolic dimension a pilot model - 3 occasions 
 & events fostering democratic occasions accreditation
 design thinking
 social innovation Social Innovation Agenda 2013 IBAC 2014 (Destinazione Italia) Design jams as goal-setter
  • 65. A Framework for designing engagement 3 media and symbolic dimension a pilot model - 3 activism and advocacy leveraging the agonistic dimension
  • 66. A Framework for designing engagement 4 outputs, outcomes and externalities a pilot model - 4 outcomes and externalities accountability efficiency legitimacy awareness identityconflictsheterogeneity social justicetrust
  • 67. A Framework for designing engagement 4 outputs, outcomes and externalities a pilot model - 4 outcomes and externalities accountability efficiency legitimacy awareness identityconflictsheterogeneity social justicetrust quantity vs quality of debate who is saying what/how groups behave turning noise into meaning cost-effectiveness, completion rates, user satisfaction actual feedbacks
  • 68. A Framework for designing engagement 4 outputs, outcomes and externalities a pilot model - 4 outcomes and externalities accountability efficiency legitimacy awareness identityconflictsheterogeneity social justicetrust conversion rates - Direct + Search = 62% of total Q1 completed - Campaigns + Referrals = 38% of total Q1 completed - Mobile + Tablet contributes for 14% of Q1 completed - Facebook + Twitter = 7% of of Q1 completed - Main institutional websites = 18,4% of Q1 completed 11% 1%1%1%1%1%1% 2% 4% 4% 4% 6% 17% 45% Direct Google Facebook Agenzia Entrate Governo.it INPS ACI Comuni MIT TiConsiglio.com Province INAIL Twitter Other capturing moments stickiness
  • 69. A Framework for designing engagementa pilot model - 4 outputs citizens’ input expected impact
 in the policy cycle weak strong type of input simple complex co-management co-design
 resource allocation e-deliberation endorsement feedback gathering information - awareness outcomes and externalities accountability efficiency legitimacy awareness identityconflictsheterogeneity social justicetrust 4
  • 70. A Framework for designing engagement 4 outputs, outcomes and externalities a pilot model - 4 decision and policy cycle implementation design evaluation adoption endorsement monitoring solutions issues identification ex ante impact assessment ex post impact assessment resources allocation emerging societal needs drafting co-design e-deliberation sustainability buy-in visualization feedback- gathering e-deliberation
  • 71. 2 Challenges for Group Work • Reach and engage Italian researchers abroad, leveraging their potential as strategic community for MIUR, italian society and Italy’s productive system • strengthen schools as community centers, opened after hours as meeting point for families, society at large, public administrations, entrepreneurial bodies design a policy solution to Keep in mind the framework you learned today. Your solution must address as many variables as possible
  • 73. PART 2A broader perspective on innovation in Policy design
  • 74. how institutions approach innovation in policy design AGENCIES, DEPARTMENTS, PROGRAMS, INDEPENDENT ENTITIES
  • 75. how institutions approach innovation in policy design Office of Information and Regulatory Affairs - US The Office of Information and Regulatory Affairs (OIRA) is located within the Office of Management and Budget and was created by Congress with the enactment of the Paperwork Reduction Act of 1980 (PRA). OIRA carries out several important functions, including reviewing Federal regulations, reducing paperwork burdens, and overseeing policies relating to privacy, information quality, and statistical programs. Behavioural Insights Team - UK The Behavioural InsightsTeam, often called the ‘Nudge Unit’, applies insights from academic research in behavioural economics and psychology to public policy and services. In addition to working with almost every government department, we work with local authorities, charities, NGOs, private sector partners and foreign government, developing proposals and testing them empirically across the full spectrum of government policy. The Presidential Innovation Fellows (PIF) program pairs top innovators from the private sector, non-profits, and academia with top innovators in government to collaborate during focused 6-13 month “tours of duty” to develop solutions that can save lives, save taxpayer money, and fuel job creation. Each team of innovators is supported by a broader community of interested citizens throughout the country. Independent charity that works to increase the innovation capacity of the UK. The organisation acts through a combination of practical programmes, investment, policy and research, and the formation of partnerships to promote innovation across a broad range of sectors. Originally funded by a £250 million endowment from the UK National Lottery, now kept in trust, and its interests are used to meet charitable objects and to fund and support projects. AGENCIES, DEPARTMENTS, PROGRAMS, INDEPENDENT BODIES
  • 76. how institutions approach innovation in policy design PATHS, ROUTES AND MODELS
  • 77. how institutions approach innovation in policy design - political polarization - democracy dilemmas - process foul Participation: good governance practice (not compulsory) - internal decisions: specialized information held by diverse people within the executive branch - public comment: draft rules undergoing analysis and feedback from other levels of gov, businesses, interest groups - substantive, technical, non political, agreeable Efficiency: evidence based policy making Test, Learn,Adapt: 
 Developing Public Policy with Randomised Controlled Trials (9 steps) - short terms costs vs major long term benefits - Moneyball regulations: substituting empirical data for long-standing dogmas, intuitions, anedocte-driven judgements Simplification: nudges, paths, framing Choice Architecture: 
 default rules vs active choice information on consequences together with clear, explicit and actionable instructions [Sunstein-Thaler] Positive reinforcement and indirect suggestions to try to achieve non forced compliance
  • 78. how institutions approach innovation in policy design A PROPOSED CASE STUDY: #GOODLAW
  • 79. how institutions approach innovation in policy design #Good law Participation Efficiency Simplification
  • 80. how institutions approach innovation in policy design Participation
 Efficiency
 Simplification
 Improving Parliamentary and public scrutiny of legislation has been a government objective in recent years, seeking to improve both democratic engagement and legislative quality. Setting out policy targets in legislation can be “a low-cost way for governments to give the appearance of vigorous action” and a way to strategically influence (or limit) the decision- making of future governments consultation and engagement are important. But traditional consultation exercises can feel burdensome and unrewarding; and generic questions asked in a consultation may generate cluttered feedback that is difficult to analyse and to integrate into the policy or the draft bill. In an increasingly complicated policy- making context, consultations that are not predominantly reactive often work better than the traditional model. - Volume (number and length of statutes and regulations)
 - Quality (addressing political and social objectives, harmonious, clear and well-integrated, in time and efficiently
 - Perception of disproportionate complexity (layered and heavily amended, ambiguous or contradictory provisions) - unnecessary (target unachievable, redundant, unnecessary burdens)
 - ineffective (it does not achieve intended objectives, fragmented or problematic implementation, substantial negative outcomes) 
 - inaccessible (difficult to identify and access up-to-date versions, language and style, lack of guidance) necessary, effective, clear, coherent and accessible legislation It is about the content of law, its architecture, its language and its accessibility – and about the links between those things. #Good law
  • 81. how institutions approach innovation in policy design #Legislate?! The Cabinet Office has brought out a board game "Legislate?!": 
 a fun way to learn about the passage of laws from Bill to Act
  • 82. how institutions approach innovation in policy design A PROPOSED CASE STUDY: MIUR’S NEW NATIONAL PLAN FOR DIGITAL SCHOOLS (2015)
  • 83. how institutions approach innovation in policy design WHERE WE COME FROM 1st phase (2007-2012) classrooms as labs, 
 rather than in labs • Classrooms 2.0: 416 • Schools 2.0: 14 schools • Interactive whiteboards: 35.000 • Digital publishing: 20 schools 2nd phase (2012-2014) • Classrooms 2.0: 905 • Schools 2.0: 21 schools • Interactive whiteboards: 1.931 • Plan for “Isolated schools”: 45 • 38 “digital training centers” created • Wi-fi in school In total… • Roughly 130M investments + 20M from Regions • 90,000 teachers trained • 25% of secondary schools with fast broadband (15% of primary schools) • 78% of labs connected, 56% with LIM • 46% of rooms connected (32% with LIM) • 58% of electronic registers
  • 84. how institutions approach innovation in policy design WHERE WE COME FROM Starting point: 
 a critical analysis of the context • We trained 90,000 teachers, but don’t know about impact (and snowballing effects) • Inconsistent policies over time • Lack of systemic vision and, especially, impact • Hard technology rather than soft • No support for school (cultural issues) This means: • Our training schemes weren’t effective • The “classroom as labs” vision proved too tech-centered, and too expensive • Teachers tried to absorb innovation, but mostly couldn’t deliver to students • Skills policy mostly linked to tech rather than a comprehensive vision on literacy • Fragmented projects, low impact: what to incubate?
  • 85. how institutions approach innovation in policy design WHERE WE NEED TO GO 1. Not true that digital natives know it all: digital literacy is broadening, and formats are (e.g. MOOC). We need to develop a strategy/service to involve the private sector, civil society and creatives to leverage the “engagement as format work” path. 2. Teachers’ training needs to become permanent and structural: it needs to regard almost 800,000 teachers. How do we organize it, leveraging innovative schools and teachers. 3. We need to create a link between digital skills and the kind of careers they produce (entrepreneurship, emerging jobs, science, research). 4. We need to develop schemes that leverage public + private investments in school infrastructures, connectivity in particular 5. We need to modernize school labs and school spaces, and change the way we think of them as linked to digital education