Our view on leveraging Apple's amazing success. Although we agree with their 4 basic keys to success, there is no substitute for their amazing strategic insight, timing, and hard work. We believe others can leverage these 4 core points to great success.
14. •iPhone, iPad and Mac fueled growth in 2010 and 2011
•iPhone nearly doubling each year
•iPad growing from zero to $20.4 b
($ sales in billions)
Total
42.9
65.2
108.25
14
16. R&D , SG&A below industry averages
Industry
2011 2010 2009 Average
Research and development
2,429 1,782 1,333
Percentage of net sales
2% 3% 3% 8%
Selling, general and administrative
7,599 5,517 4,149
Percentage of net sales
7% 8% 10% 15%
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17. Net Income growth at over 70%
2011 % change 2010 % change 2009
Net income
25,922 85% 14,013 70% 8,235
17
18. 10-K Business Strategy
…committed to bringing the best user experience to its customers
through its innovative hardware, software, peripherals, and services.
The Company’s business strategy leverages its unique ability to
design and develop its own operating systems, hardware, application
software, and services to provide its customers new products and
solutions with superior ease-of-use, seamless integration, and
innovative design.
18
19. Structure
Purpose
Processes/
Systems
People
Our hybrid version of McKinsey’s Seven S model.
21. 10-K Business Strategy
…committed to bringing the best user experience to its customers
through its innovative hardware, software, peripherals, and services.
The Company’s business strategy leverages its unique ability to
design and develop its own operating systems, hardware, application
software, and services to provide its customers new products and
solutions with superior ease-of-use, seamless integration, and
innovative design.
21