The 18 Minutes A Day Online Marketing Plan for Real Estate Agents

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Let's face it, online marketing can be time consuming. And while other agents may have time to spend all day on Facebook, your time is valuable. With this in mind, here is a step by step Online Marketing Plan for Realtors and Real Estate Agents. Best of all, this strategy only takes 18 minutes a day! We lay out every detail, every post to Facebook and link to your blog. Use this presentation as your social media stategy. And if you need help along the way, simply let us know, we are happy to help! You can find us online at www.dakno.com

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  • The 18 Minutes A Day Online Marketing Plan for Real Estate Agents

    1. 1. Online Marketing in 18 minutes a day
    2. 2. The 18 online a day marketing plan
    3. 3. How Many Would Say You Have a Successful Online Marketing Plan (generating business online with minimal time and money)
    4. 4. An easy to create & managea successful online marketing strategy
    5. 5. real estate you sell let us be the geeks
    6. 6. A plan you can walk away with.
    7. 7. A plan that will take 18 minutes a day
    8. 8. It used to be sosimple
    9. 9. It used to be sosimple
    10. 10. The Internet is Evolving
    11. 11. You can try to fight it...
    12. 12. ...or adjust and succeed.
    13. 13. Silo marketing is ineffective
    14. 14. You’re Online Marketing Hub
    15. 15. Driving Traffic? What happens when they get there?
    16. 16. Start at the end.
    17. 17. What good is traffic if your website can’t convert?
    18. 18. Target.
    19. 19. Calls to Action Sellers Landing Page? Buyers Page? 10 Tips... Page?
    20. 20. Buyers IDX (home search) Property Insights (a great lead generator). Hyperlocal (area info) New Listing Alerts Sellers CMA (home evaluation) Market Data Area Sold Report Reverse Buyer Calls to Action General MiniContact, Reports, Supporting Property Data
    21. 21. Fresh Content Area Info Blog Post Market Stats
    22. 22. Fresh Content Area Info Blog Post Market Stats
    23. 23. Total 1 hour / month
    24. 24. Market Once a month update your website / blog with a market stats
    25. 25. Total Time PhotoBlogging 1 hour Market Stats 1 hour
    26. 26. Mortgage Know someone in the mortgage industry? Have them write content. (15 minutes for you to paste into your website/blog)
    27. 27. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour
    28. 28. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour
    29. 29. Area
    30. 30. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour
    31. 31. media Social
    32. 32. media Social
    33. 33. Create a fan
    34. 34. Susie Smith Real Estate
    35. 35. Why a fan page?
    36. 36. Build a Database
    37. 37. Drive traffic to your site
    38. 38. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time)
    39. 39. Fresh Content PhotoBlog
    40. 40. Fresh Content Blog Content
    41. 41. Fresh Content Status update Once a week update your page
    42. 42. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month
    43. 43. Fresh Content Calendar Update Subscribe to calendars Post on your page
    44. 44. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month
    45. 45. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours
    46. 46. Fresh Content Connect With Your Target 2 times a week spend 15 minutes reaching out to your sphere
    47. 47. Shift to Public Communication Channels
    48. 48. the power of open
    49. 49. control the communication channel
    50. 50. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours 6.25 hours
    51. 51. I need more time!
    52. 52. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour
    53. 53. Create accounts with Flickr and Picasa
    54. 54. Fresh Content Posterous!
    55. 55. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time)
    56. 56. Fresh Content Neighborhood Profile Dashboard Market Update
    57. 57. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour
    58. 58. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour Google Account .75 hour (one time)
    59. 59. Extend the reach of your conten Tease your content twice a month
    60. 60. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour Google Account .75 hour (one time) Tease Content .5 hour
    61. 61. Get Your Content on
    62. 62. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour Google Account .75 hour (one time) Tease Content .5 hour Outside.in Account .5 hour (one time)
    63. 63. Total Time Setup 2 hours Monthly 6.5 hours 19.5 minutes a
    64. 64. facebook.com/dakno

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