Let's face it, online marketing can be time consuming. And while other agents may have time to spend all day on Facebook, your time is valuable. With this in mind, here is a step by step Online Marketing Plan for Realtors and Real Estate Agents. Best of all, this strategy only takes 18 minutes a day! We lay out every detail, every post to Facebook and link to your blog. Use this presentation as your social media stategy. And if you need help along the way, simply let us know, we are happy to help! You can find us online at www.dakno.com

1. Online Marketing in 18 minutes a
day

2. The
18
online
a day
marketing plan

3. How Many Would Say You
Have a Successful Online
Marketing Plan
(generating business online
with minimal time and money)

4. An easy
to create
&
managea
successful online
marketing strategy

5. real estate
you sell
let us be the
geeks

6. A plan you can walk away with.

7. A plan that will take 18
minutes a day

8. It used to be
sosimple

9. It used to be
sosimple

17. The Internet is Evolving

18. You can try to fight it...

19. ...or adjust and succeed.

21. Silo marketing is ineffective

25. You’re Online Marketing Hub

26. Driving Traffic?
What happens when they get there?

27. Start at the end.

28. What good is traffic if your website
can’t convert?

29. Target.

30. Calls to Action
Sellers Landing Page?
Buyers Page?
10 Tips... Page?

31. Buyers
IDX (home search)
Property Insights (a great lead
generator).
Hyperlocal (area info)
New Listing Alerts
Sellers
CMA (home evaluation)
Market Data
Area Sold Report
Reverse Buyer Calls to Action
General
MiniContact, Reports, Supporting Property Data

32. Fresh Content
Area Info
Blog Post
Market Stats

33. Fresh Content
Area Info
Blog Post
Market Stats

39. Total
1 hour / month

40. Market
Once a month update
your website / blog
with a market stats

41. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour

42. Mortgage
Know someone in the
mortgage industry?
Have them write content.
(15 minutes for you to paste
into your website/blog)

43. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour

45. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour

46. Area

47. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour

49. media
Social

50. media
Social

51. Create a
fan

52. Susie Smith
Real Estate

53. Why a
fan page?

54. Build a Database

55. Drive traffic to your site

56. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)

57. Fresh Content
PhotoBlog

58. Fresh Content
Blog Content

59. Fresh Content
Status update
Once a week update your page

60. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month

61. Fresh Content
Calendar Update
Subscribe to calendars
Post on your page

62. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month

64. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours

65. Fresh Content
Connect With Your Target
2 times a week spend 15 minutes reaching
out to your sphere

66. Shift to Public
Communication Channels

67. the power of open

68. control the
communication
channel

70. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
6.25 hours

71. I need
more
time!

73. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
Slydial -1 hour

74. Create accounts with Flickr and Picasa

76. Fresh Content
Posterous!

77. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
Slydial -1 hour
Flickr Picasa Accounts .5 hour (one time)

80. Fresh Content
Neighborhood Profile
Dashboard Market Update

81. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
Slydial -1 hour
Flickr Picasa Accounts .5 hour (one time)
YouTube Video 1 hour

84. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
Slydial -1 hour
Flickr Picasa Accounts .5 hour (one time)
YouTube Video 1 hour
Google Account .75 hour (one time)

85. Extend the reach
of your
conten
Tease your content twice a month

86. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
Slydial -1 hour
Flickr Picasa Accounts .5 hour (one time)
YouTube Video 1 hour
Google Account .75 hour (one time)
Tease Content .5 hour

87. Get Your Content on

89. Total Time
PhotoBlogging 1 hour
Market Stats 1 hour
Mortgage Update .25 hour
3rd Party Content .25 hour
Area Spotlight 1 hour
Fan Page .25 hour (one time)
Fan Page Updates .25 month
Fan Page Calendar .25 month
Facebook Updates 2 hours
Slydial -1 hour
Flickr Picasa Accounts .5 hour (one time)
YouTube Video 1 hour
Google Account .75 hour (one time)
Tease Content .5 hour
Outside.in Account .5 hour (one time)

90. Total Time
Setup 2 hours
Monthly 6.5 hours
19.5 minutes a

91. facebook.com/dakno