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The 18 Minutes A Day Online Marketing Plan for Real Estate Agents

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Let's face it, online marketing can be time consuming. And while other agents may have time to spend all day on Facebook, your time is valuable. With this in mind, here is a step by step Online Marketing Plan for Realtors and Real Estate Agents. Best of all, this strategy only takes 18 minutes a day! We lay out every detail, every post to Facebook and link to your blog. Use this presentation as your social media stategy. And if you need help along the way, simply let us know, we are happy to help! You can find us online at www.dakno.com

Published in: Real Estate
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The 18 Minutes A Day Online Marketing Plan for Real Estate Agents

  1. 1. Online Marketing in 18 minutes a day
  2. 2. The 18 online a day marketing plan
  3. 3. How Many Would Say You Have a Successful Online Marketing Plan (generating business online with minimal time and money)
  4. 4. An easy to create & managea successful online marketing strategy
  5. 5. real estate you sell let us be the geeks
  6. 6. A plan you can walk away with.
  7. 7. A plan that will take 18 minutes a day
  8. 8. It used to be sosimple
  9. 9. It used to be sosimple
  10. 10. The Internet is Evolving
  11. 11. You can try to fight it...
  12. 12. ...or adjust and succeed.
  13. 13. Silo marketing is ineffective
  14. 14. You’re Online Marketing Hub
  15. 15. Driving Traffic? What happens when they get there?
  16. 16. Start at the end.
  17. 17. What good is traffic if your website can’t convert?
  18. 18. Target.
  19. 19. Calls to Action Sellers Landing Page? Buyers Page? 10 Tips... Page?
  20. 20. Buyers IDX (home search) Property Insights (a great lead generator). Hyperlocal (area info) New Listing Alerts Sellers CMA (home evaluation) Market Data Area Sold Report Reverse Buyer Calls to Action General MiniContact, Reports, Supporting Property Data
  21. 21. Fresh Content Area Info Blog Post Market Stats
  22. 22. Fresh Content Area Info Blog Post Market Stats
  23. 23. Total 1 hour / month
  24. 24. Market Once a month update your website / blog with a market stats
  25. 25. Total Time PhotoBlogging 1 hour Market Stats 1 hour
  26. 26. Mortgage Know someone in the mortgage industry? Have them write content. (15 minutes for you to paste into your website/blog)
  27. 27. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour
  28. 28. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour
  29. 29. Area
  30. 30. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour
  31. 31. media Social
  32. 32. media Social
  33. 33. Create a fan
  34. 34. Susie Smith Real Estate
  35. 35. Why a fan page?
  36. 36. Build a Database
  37. 37. Drive traffic to your site
  38. 38. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time)
  39. 39. Fresh Content PhotoBlog
  40. 40. Fresh Content Blog Content
  41. 41. Fresh Content Status update Once a week update your page
  42. 42. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month
  43. 43. Fresh Content Calendar Update Subscribe to calendars Post on your page
  44. 44. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month
  45. 45. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours
  46. 46. Fresh Content Connect With Your Target 2 times a week spend 15 minutes reaching out to your sphere
  47. 47. Shift to Public Communication Channels
  48. 48. the power of open
  49. 49. control the communication channel
  50. 50. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours 6.25 hours
  51. 51. I need more time!
  52. 52. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour
  53. 53. Create accounts with Flickr and Picasa
  54. 54. Fresh Content Posterous!
  55. 55. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time)
  56. 56. Fresh Content Neighborhood Profile Dashboard Market Update
  57. 57. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour
  58. 58. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour Google Account .75 hour (one time)
  59. 59. Extend the reach of your conten Tease your content twice a month
  60. 60. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour Google Account .75 hour (one time) Tease Content .5 hour
  61. 61. Get Your Content on
  62. 62. Total Time PhotoBlogging 1 hour Market Stats 1 hour Mortgage Update .25 hour 3rd Party Content .25 hour Area Spotlight 1 hour Fan Page .25 hour (one time) Fan Page Updates .25 month Fan Page Calendar .25 month Facebook Updates 2 hours Slydial -1 hour Flickr Picasa Accounts .5 hour (one time) YouTube Video 1 hour Google Account .75 hour (one time) Tease Content .5 hour Outside.in Account .5 hour (one time)
  63. 63. Total Time Setup 2 hours Monthly 6.5 hours 19.5 minutes a
  64. 64. facebook.com/dakno

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