LIONSCAGE

23 Oct 2013
WHAT NEED HAVE WE IDENTIFIED?
WORDS TO REMEMBER

FALLING INTO MANHOLES WHILE TEXTING
DANGER
MANHOLE
RIGHT HERE

EDUCATIONA...
OUR SOLUTION
VOICE TWITTER

RECORD AND SHARE
AUDIO MESSAGES

ADD VOICE EFFECTS
TO YOUR VOICE

FOLLOW FRIENDS,
FAMILY, CONT...
WHAT DOES OUR MARKET LOOK LIKE?
NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS
SMARTPHONE USERS

iOS

SOCIAL NETWORK USERS (BILL...
WHAT DOES OUR MARKET LOOK LIKE?
NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS
LATIN AMERICA SOCIAL NETWORK USERS
(MILLIONS)

AP...
REVENUE MODEL

B2B DEALS
1,000€ / MONTH

GEO-LOCATION ADVERTISING

HR

1 - 1,5€ DAILY PACKAGE
Business
Development

VOICE ...
MARKETING STRATEGY

MVP FOR WINDOWS PHONE
FOCUS GROUPS

USER GROWTH
IN-DEPTH INTERVIEWS
DIGITAL MARKETING CAMPAIGN
EXPANSI...
OUR TEAM

ANTONIO QUEROL
CEO / CTO

GESSICA LOMONTE
COO / CMO

VICTOR RIBES
MOBILE DEVELOPER

IÑIGO HERNÁNDEZ
CDO

JULIO M...
ADVISORS
INVESTORS

GONZALO MARTÍN-VILLA
WAYRA’S CEO

SAÚL GARCÍA
DIRECTOR OF SOCIAL
MEDIA TELEFONICA

INMACULADA MARTÍNEZ...
TRACTION
KEY METRICS

DOWNLOADS

ACTIVE USERS

COUNTRIES

500

110

9

SCREENS/SESSION

AVERAGE SESSION LENGTH

WEEKLY GRO...
gessica.lomonte@cuaqea.com / +34 603 764 483 / +34 660 123 855
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cuaQea's pitch at Lionscage Finals in London, Oct 2013

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cuaQea's pitch at Lionscage Finals in London, Oct 2013

  1. 1. LIONSCAGE 23 Oct 2013
  2. 2. WHAT NEED HAVE WE IDENTIFIED? WORDS TO REMEMBER FALLING INTO MANHOLES WHILE TEXTING DANGER MANHOLE RIGHT HERE EDUCATIONAL TOOL THE VISUALLY IMPAIRED
  3. 3. OUR SOLUTION VOICE TWITTER RECORD AND SHARE AUDIO MESSAGES ADD VOICE EFFECTS TO YOUR VOICE FOLLOW FRIENDS, FAMILY, CONTACTS
  4. 4. WHAT DOES OUR MARKET LOOK LIKE? NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS SMARTPHONE USERS iOS SOCIAL NETWORK USERS (BILLIONS) 90% 2,55 1,73 3 1,97 1,22 2,18 2,37 1,47 UK 40MM SPAIN 32MM 6MM > 35 YEARS OLD (SOURCE: EMARKETER, 2013) 0 2011 2012 2013 2014 2015 2016 2017
  5. 5. WHAT DOES OUR MARKET LOOK LIKE? NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS LATIN AMERICA SOCIAL NETWORK USERS (MILLIONS) APP USERS WORLDWIDE (BILLIONS) 2012 151,6 216,9 324,4 1,2 2013 400 BRAZIL 2014 MEXICO ARGENTINA OTHER 0 2011 2012 2013 2014 2015 2016 2017 (SOURCE: PORTIO RESEARCH, 2013) 4,5 2,5
  6. 6. REVENUE MODEL B2B DEALS 1,000€ / MONTH GEO-LOCATION ADVERTISING HR 1 - 1,5€ DAILY PACKAGE Business Development VOICE EFFECTS Product development / maintenance LONGER DURATION 1,99€ 1,49€ 5 DIFFERENT User Acquisition SGAE SPECIFIC SEGMENTS PACKS FUNDING NEEDS:150K
  7. 7. MARKETING STRATEGY MVP FOR WINDOWS PHONE FOCUS GROUPS USER GROWTH IN-DEPTH INTERVIEWS DIGITAL MARKETING CAMPAIGN EXPANSION ADAPTATION FOR THE VISUALLY IMPAIRED THOUGHT LEADERSHIP FOCUS GROUPS B2B DEALS NOW ACCELERATION PERIOD BEGINS AT WAYRA (MADRID) ANDROID APP IN 4 LANGUAGES BETA TESTING COMMUNITY PR FOR LAUNCH IOS APP IN 7 LANGUAGES CAMPUS AMBASSADORS REFERRAL SCHEME BLOGGER PR
  8. 8. OUR TEAM ANTONIO QUEROL CEO / CTO GESSICA LOMONTE COO / CMO VICTOR RIBES MOBILE DEVELOPER IÑIGO HERNÁNDEZ CDO JULIO MOLINERA UI DEVELOPER LARISSA MURILLO MARKET INTELLIGENCE NEREA SAINZ DE LA MAZA SOUND ENGINEER
  9. 9. ADVISORS INVESTORS GONZALO MARTÍN-VILLA WAYRA’S CEO SAÚL GARCÍA DIRECTOR OF SOCIAL MEDIA TELEFONICA INMACULADA MARTÍNEZ UK TRADE AND INVESTMENT CORPORATE ADVISOR PARTNERS FRANCISCO POLO DIRECTOR CHANGE.ORG ÁNGEL GARRORENA LEAN SALES STRATEGIST CHEMA ALONSO ELEVEN PATHS’ CEO
  10. 10. TRACTION KEY METRICS DOWNLOADS ACTIVE USERS COUNTRIES 500 110 9 SCREENS/SESSION AVERAGE SESSION LENGTH WEEKLY GROWTH 6 3,5 min +50%
  11. 11. gessica.lomonte@cuaqea.com / +34 603 764 483 / +34 660 123 855
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