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Small_Business-internet_marketing-SEO-SEM-seminar

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Slides from our small business internet marketing / search marketing / local marketing seminar. (c) all rights reserved …

Slides from our small business internet marketing / search marketing / local marketing seminar. (c) all rights reserved

Visit http://sidewalkbranding.co and book Chris to speak to your business or group.

#rhodeisland #internetmarketing #searchmarketing #seo #searchengineoptimization #sem #searchenginemarketing #localmarketing #riscore

Published in Business , Technology , Design
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Transcript

  • 1. People Are Looking For Your Business – Right Now… 1
  • 2. You Will Learn…HOW TO increase your search engine discoverability…and “be DISCOVERED” 3
  • 3. THANKS!PROFESSIONAL AERIAL PHOTOGRAPHY ASSOCIATION & FOLGERS COFFEE 7
  • 4. Chris Sheehy Est. 1997 9
  • 5. Published 10
  • 6. And while you sit and listen to me – people are still looking for what you have to sell… 12
  • 7. Will they find you? Before your competition? 13
  • 8. Can they find you? 15
  • 9. Or is your competition easier to discover? 16
  • 10. Don’t let them pass you by… Be DISCOVERED 20
  • 11. 30
  • 12. SEO = search engine visibilitySEM = people discovery (x) THE MULTIPLYING FACTOR! 31
  • 13. DigitalConvergence 32
  • 14. What are the odds someone is looking for YOU? 34
  • 15. 93% of all internet traffic isderived from search engines 35
  • 16. 70% of the links people click on are for organic results (i.e. – not the paid ones) 36
  • 17. 75% of users never scroll pastthe first page of search results 37
  • 18. 80% of unsuccessful search queries are followed by an immediate revised search 38
  • 19. 91% of email usersunsubscribed from a company they had previously opted-in 39
  • 20. 40% of SEO marketingcampaigns achieve a ROI greater than 500% 40
  • 21. VS.22% for paid campaigns (PPC) 41
  • 22. 62% of American householdsare connected to the internet 42
  • 23. Search is the #1 driver of traffic to websitesBeating social by more than 300% 43
  • 24. 44
  • 25. Before you begin to market your business online, you should first know how Search works… 45
  • 26. Ever used a card catalog to find a book? Search engines works a lot like that… 46
  • 27. Search Engines Only See Text 48
  • 28. Words are like magnets…If you use the right ones, they’ll pull in what you are looking for… 49
  • 29. 50
  • 30. Three Types Of Search 51
  • 31. After analyzing 1.5 million searches - Amajor university research study showed:•80% of searches are informational in nature•10% are navigational•10% are transactional 52
  • 32. Informational General search queryNavigational Searching for a particular website (or business)Transactional Seeking purchase-price information 53
  • 33. A story about:Apizza Restaurants in New Haven CT 64
  • 34. Know Your Phrase That Paysapizza restaurants in new haven ct 65
  • 35. New Tricks… 71
  • 36. Simple Change #1• KEYWORDS – Poor keyword research results in attracting the wrong type of customer to your business 72
  • 37. Simple Change #2• META TITLE – Website pages should contain • Major keyword for the page • Be within 65 characters in length • Have complementary navigation, text, and images 73
  • 38. Simple Change #3• META DESCRIPTION – While not a ranking factor, this is what people read of your business on the search engine result page, it should be unique (every page), concise, and contain the page keyword – Be within 165 characters in length – Contain your page keyword – Be unique 74
  • 39. Simple Change #4• IMAGE FORMATTING File Name = META TITLE {alt attrib} = META DESCRIPTION 75
  • 40. Spread The Word ImageUse image sharing sites like Pinterest to share your work…• Formatted Image• Description• Link 76
  • 41. Simple Change #5NAPU • Name • Address • Phone • URL 77
  • 42. [the rundown]1. Keywords2. META TITLE3. META DESCRIPTION4. IMAGE FORMATTING5. NAPU6. (one more…) 78
  • 43. Hidden Elements Of SearchBacklinks 82
  • 44. Linkbuilding & Backlinks?Links from other websites that point to yours Websites Social Media Directories Search Engines Blogs News Sites Business Listings 83
  • 45. Important? 84
  • 46. 86
  • 47. 87
  • 48. Link Where Your Searchers Are 88
  • 49. Realistic ExpectationsFocus on Primary keywordsConsistent wordtrack & phraseology9-12 months before appreciable resultsFocus on long-term growth (like stock investing)Linkbuilding is like a hot air balloon – it takes a lot of effort to launchBe LOCAL to be DISCOVERED locallyNot a one-time thing 98
  • 50. Consistency (+) Intent (=) Success 99
  • 51. Types Of SearchT RANSACTIONAL • Purchases Thank You 101
  • 52. http://SidewalkBranding.Co @SidewalkBrand 401-481-4939 Presentation and its contents © Sidewalk Branding Company - All rights reserved 102