1. Hungry for Change
Vincent Gros
Senior Vice President BASF SE
ECPA President
10 November 2011

2. Why is it
time for change?

3. Our internal industry view
• We are proud of what we do
• We have achieved
impressive results
• We strive for best solutions
• We strictly fulfil legal
requirements

4. Public perception of our business
• Fears about possible
long-term effects
• Worries about climate
and
environment
• Deep mistrust in industry
Source: CLI Glasshouse - summary

5. External view on our industry
• Industry pursues
narrow self-interest
• Industry withholds and
obscures information
• Industry has retreated
from conversations
Source: CLI Glasshouse - summary

6. Public perception also
drives regulatory systems

7. The broader scope –
European Agriculture’s bright future
• Excellent farming
conditions
• High productivity/quality
levels
• Driven by innovation
• Dominant role in world
trade

8. We have two options

9. A huge gap – and now… ?

10. A huge gap – and now… ?

11. The way forward
• Changing
our behaviour
• Responding
to society’s concerns
• Seeking
for open dialogue

12. We are hungry for change
…and we take our responsibility seriously