2014 Kendall Square Association Year in Review

1. Kendall Square Association
2014 Year in Review

2. KSA Finds a Home 510 Kendall Street, Cambridge
Support from BioMed Realty & The Broad Institute of Harvard and MIT
• KSA visible with street level presence
• KSA members can drop by during the day
• KSA space hosts member meetings
Serving the Community…

3. KSA Communicates
• Launched new website, with over 52,000 visitors in first year
• Reached over 10,000 @KendallNow subscribers weekly
• Reached over 2,260 Twitter followers
• Produced & distributed 20,000 Kendall Square Walking Maps
• Delivered tours & presentations on Kendall Square
• Began Branding Initiative for Kendall Square
Serving the Community…

4. KSA Member Benefits
Marketing and announcements in…
• Website Directory
• Website Member Spotlights
• Events Calendar
• Social Media (@KendallNow)
• Weekly Newsletter
• Kendall Square Walking Maps
Connecting with colleagues and clients at…
• Kendall CleanUp
• Kendall Square EatUp
• Family Film Night
• Third Thursday Events
• Lunch and Learn Programs (Development & Transportation Updates)
• Annual Members’ Reception
Serving the Community…

5. KSA Members in 2014

6. KSA Sponsors in 2014
Presenting:
Platinum:
Gold:
Silver: Ambit Creative Group | Analog Garage | Biogen Idec
Massachusetts Institute of Technology
Supporting: Amgen | Cambridge Savings Bank | Fidelity Investments | Microsoft
Novartis Institutes for BioMedical Research | Transwestern
Patron: Arrow Paper Corp | Eastern Bank | Cambridge Trust Company | CBT Architects | CRB
Gilbane | J.J. Vaccaro Inc. | MIT Federal Credit Union | The Richmond Group
Turner Construction | Watermark East & West

7. Convening the Community…
Annual Meeting March 26, 2014
Attendees: 275
Sponsor: Boston Marriott Cambridge
Eric Lander
• Kendall Square is a complete ecosystem.
• Critical mass in both high tech & bio tech commercial sector
• Complete innovation lifecycle from start-ups through global
companies
• Transformational changes with future development of Volpe
site and robust investment in Longfellow Bridge and Red Line
C.A. Webb
• Investment – companies have access to capital
• Collaboration – bump and connect factor
• Growth – talent pipeline from MIT C.A. Webb
Executive Director,
New England Venture Capital
Association
Eric Lander
President and Director,
The Broad Institute of MIT and
Harvard

8. Convening the Community…
Kendall CleanUp May 29, 2014
Attendees: 275
Sponsors: Boston Marriott Cambridge, Champions,
Johnson & Johnson Innovation
CleanUp Contributors: Amgen, Boston Properties, CIC, Endeavor
Partners, Fidelity Investments, Massachusetts Institute of Technology,
Microsoft, New England Venture Capital Association, Oracle, Veolia
Energy North America
• 29 companies participated
• 2 dumpsters of trash collected
• Best barbeque in town!

9. Kendall Square EatUp October 15, 2014
Attendees: 400
Major Sponsors:
(Presenting) Alexandria Real Estate Equities, (Platinum) BioMed Realty,
(Gold) Facebook, (Silver) Ambit Creative Group, Analog Garage,
Biogen Idec, Massachusetts Institute of Technology
• 26 participating restaurants and beverage providers
• 6 food and science exhibitions
• Stage demonstrations by Catalyst and Gelology
• Live music
Convening the Community…

10. Members’ Reception November 20, 2014
Attendees: 175
Sponsors: Genzyme, a Sanofi company
Johnson & Johnson Innovation
• Guests from over 70 Kendall Square companies
• Bump and Connect (literally) at KSA Open House
• Member companies collateral displayed & distributed
• 10 companies joined as members of KSA
• Many business development opportunities
Convening the Community…

11. Leading the Community…
CEO Council June 17, 2014
Host: Biogen Idec
KSA convened CEO Council to discuss the Ten Year Vision for Kendall
Square, a report generated by a leading management consulting firm on
the current and future status of the Kendall Square economy.
Making Kendall the world’s most economically vibrant
innovation community:
• Maximize Kendall Square’s talent base & bring in talent in new fields
• Address current issues & strive to develop a world-class infrastructure
• Integrate into the MA ecosystem as the engine of innovation and
draw global investment and resources
• Foster a sense of community & help get the message out about
Kendall Square
• Actively draw new businesses to Kendall Square to maintain and
enhance its diverse mix of companies
Key
World-leading
talent base
D
D
Strong
infrastructure
T
W
p
L
Supportive
ecosystem
M
F
P
i
N
t
P
s
Connectivity
and
collaboration
P
p
N
p
A
d
Active
promotion
and outreach
There are key enablers o
Key
World-leading
talent base
D
D
Strong
infrastructure
T
W
p
L
Supportive
ecosystem
M
F
P
i
N
t
P
s
Connectivity
and
collaboration
P
p
N
p
A
d
Active
promotion
and outreach
There are key enablers o
Key
World-leading
talent base
D
D
Strong
infrastructure
T
W
p
L
Supportive
ecosystem
M
F
P
i
N
t
P
s
Connectivity
and
collaboration
P
p
N
p
A
d
Active
promotion
and outreach
There are key enablers o
Key
World-leading
talent base
D
D
Strong
infrastructure
T
W
p
L
Supportive
ecosystem
M
F
P
i
Connectivity
and
collaboration
P
p
N
p
A
d
Active
promotion
and outreach
There are key enablers o
Key
World-leading
talent base
D
D
Strong
infrastructure
T
W
p
L
Supportive
ecosystem
M
F
P
i
N
t
P
s
Connectivity
and
collaboration
P
p
N
p
A
d
Active
promotion
and outreach

12. Public Policy
Moving MA Forward: a Gubernatorial Forum on
Transportation & Smart Growth:
• KSA coordinated a Gubernatorial Forum with Transportation for
Massachusetts, Massachusetts Smart Growth Alliance, and
LivableStreets Alliance on June 4, 2014.
“Vote NO on 1” Coalition:
• KSA supported the coalition for Voting NO on Question 1 during
the 2014 election. This was in support of continued transportation
project funding to improve crumbling roads and bridges across the
state.
We Work for Health Coalition:
• KSA joined the coalition that unites health consumers, business,
labor, academic and community partners, and biopharmaceutical
company employees, retirees, vendors and suppliers to
demonstrate how these diverse groups work together to improve
America’s health care system and strengthen our economy.
Leading the Community…

13. Contributions to the Community
Community Engagement:
• Workforce Development Apprenticeships & Internships
• Community Labs
• Third Thursday Community Spotlights
• Engaged with Extended Learning for STEAM
Urban Design initiatives:
• Participation in planning efforts for The Foundry
• Participation on East Cambridge/Kendall Square Open Space
Steering Committee
Leading the Community…

14. Kendall Square Association
Join us in 2015
www.kendallsq.org/join