Mobile Games are the new game changers in branding, promotion , advertising , Media, PR , Loyalty , Engagement , Entertainment.
Advantages of Gamification :
For Corporate Training and Education Sectors :
Better learning experience.
Better learning environment
Instant feedback.
Prompting behavioral change.
Can be applied for most learning needs.
Impact on bottom-line.
For Business :
Collect Powerful Customer Data
Crowd-sourcing Helps You Solve Complex Business Problems
Promotion and branding of organization.
Stay Relevant With Your Customers
Find our direct contact info mentioned underneath for more information :
Skype: pritam.creatiosoft
Direct: 0120-416-2752
Mob: 91-7531080552
Email: pritam@creatiosoft.com
Website: www.creatiosoft.com
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Gamification - Next level of Retention and Engagement
1. Agenda
• About Us
• Gaming Market Size
• What is Gamification
GAMIFICATION
Next level of Retention and Engagement
2. Agenda
• About Us
• Gaming Market Size
• What is Gamification
• Fun and outcome-based process of employing
“game” elements and techniques to engage
employees, reward and recognize individuals
and keep people motivated to achieve end
results.
• Process of Integrating game dynamics into site,
service ,community , or campaign in order to
drive participation.
3. Agenda
• About Us
• Gaming Market Size
• What is Gamification
Gaming market has grown approximately 6 times in last 12 years owing to
growth in mobile phones and improved internet connectivity .
In USD
Billion
5. Agenda
• About Us
• Gaming Market Size
• What is Gamification
(Corporate Training and Education Sectors))
• Better learning experience.
• Better learning environment
• Instant feedback.
• Prompting behavioral change.
• Can be applied for most learning needs.
• Impact on bottom-line.
6. Agenda
• About Us
• Gaming Market Size
• What is Gamification
(Business)
• Collect Powerful Customer Data
• Crowdsourcing Helps You Solve Complex
Business Problems
• Promotion and branding of organization.
• Stay Relevant With Your Customers
Gamification results in
Loyalty + Engagement + Entertainment
8. Agenda
• About Us
• Gaming Market Size
• What is Gamification
(Australia Launch in 2012)
• Airline creates completion to get Facebook friends
their own chartered flight on Airbus
• App lets consumers curate the flight of a lifetime,
filling the plane with the friends they wanted to
come along.
• AirAsia Facebook fan base grew 30% and reached
2,291,483 people on Facebook, which is a whopping
20% of Australians using Facebook.
9. Agenda
• About Us
• Gaming Market Size
• What is Gamification
At hubbbhub, A customizable corporate wellness
program that uses game mechanics to turn to things
like drinking more water or taking the stairs—into
motivating challenges that help people achieve a
healthier lifestyle.
Boosted the bottom line with a 34% drop in medical
claims
10. Agenda
• About Us
• Gaming Market Size
• What is Gamification
• They have been using gamification for 25+ years and
their monopoly game have achieved unparalleled
success .
• McDonald’s consumers have admitted going to eat
there everyday to collect the tokens for the
Monopoly board
11. Agenda
• About Us
• Gaming Market Size
• What is Gamification
Mobile Games are the new game changers in movie promotions.
Nowadays the audience lives on their mobile devices. Having an
interesting game play that is aligned to the movie characters and
plots, is an extremely effective way for getting audience involved in
the movie even before its release.
We have seen games of movies like Star Wars, Fast and Furious,
Hobbit, Krissh, Dhoom , Bajrangi Bhaijaan, Chennai Express and
many others that has received awesome response in most of the
cases.
12. Agenda
• About Us
• Gaming Market Size
• What is Gamification
• Accenture’s Path to Success Facebook app : The quiz based format
tested the aptitude of users keeping them engaged in game. Users
were rewarded for each correct answer as they climbed up the
corporate ladder. The data collected through this game helped
them build a pipeline of talent whom they can reach out to.
• Make My Trip : MMT designed an engaging training program,
wherein the new hire was given a pair of headset and asked to play
the game. The idea was to make him/her acquainted with the
culture/values of the organization .
• L'Oreal : Players had to participate in life cycle of the product. from
production to marketing/sales of the product. The players got
exposure to L'Oreal's culture and values via this game. It also helped
the players to decide their career options.
13.
14. Our workflow is all about reaching the target with optimum quality, within the
deadline & controlled production cost. During the production, we make sure
that clients are always updated.