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How to Minimise Social Media Marketing Risks
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How to Minimise Social Media Marketing Risks

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Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

Published in: Business, Economy & Finance
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  • 1. HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS Charlie Pownall Hong Kong – June 2013
  • 2. What we’re going to cover • Types of social media risk • 10 ways to limit social media risks
  • 3. Types of social media risk
  • 4. Business risks
  • 5. 10 ways to limit social media marketing risks
  • 6. #1 Understand your vulnerabilities #1 Understand your vulnerabilities
  • 7. #2 Frame your activities carefully
  • 8. #3 Be sensitive to local culture
  • 9. #4 Consider the context
  • 10. #5 Be true to yourself
  • 11. #6 Ensure employee compliance
  • 12. #7 Flex for the user
  • 13. #8 Embed baseline governance
  • 14. #9 Prepare for the worst
  • 15. #10 Ensure business support
  • 16. QUESTIONS? COMMENTS? SUGGESTIONS?
  • 17. CONNECT WITH ME: @cpownall charliepownall.com

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