HOW TO MINIMISE
SOCIAL MEDIA MARKETING RISKS
HONG KONG | June 2013
|
CPC&
Charlie Pownall | CPC & Associates Ltd
• Types of social media risk
• 10 ways to limit social media risks
© 2015 CPC & Associates Ltd. All rights reserved 2
CPC&...
Types of
social media risk
© 2015 CPC & Associates Ltd. All rights reserved 3
CPC&
© 2015 CPC & Associates Ltd. All rights reserved 4
CPC&
Business risks
10 ways to limit
social media
marketing risks
© 2015 CPC & Associates Ltd. All rights reserved 5
CPC&
© 2015 CPC & Associates Ltd. All rights reserved 6
CPC&
#1 Understand your vulnerabilities
© 2015 CPC & Associates Ltd. All rights reserved 7
CPC&
#2 Frame your activities carefully
© 2015 CPC & Associates Ltd. All rights reserved 8
CPC&
#3 Be sensitive to local culture
© 2015 CPC & Associates Ltd. All rights reserved 9
CPC&
#4 Consider the context
#5 Be true to yourself
© 2015 CPC & Associates Ltd. All rights reserved 10
CPC&
© 2015 CPC & Associates Ltd. All rights reserved 11
CPC&
#6 Flex for the user
© 2015 CPC & Associates Ltd. All rights reserved 12
CPC&
#7 Embed baseline governance
© 2015 CPC & Associates Ltd. All rights reserved 13
CPC&
#8 Ensure employee compliance
© 2015 CPC & Associates Ltd. All rights reserved 14
CPC&
#9 Ensure business support
© 2015 CPC & Associates Ltd. All rights reserved 15
CPC&
#10 Prepare for the worst
QUESTIONS?
COMMENTS?
CONNECT WITH ME:
@cpownall
charliepownall.com
© 2015 CPC & Associates Ltd. All rights reserved charliepownall.com
CPC&
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How to Minimise Social Media Marketing Risks

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Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

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Transcript of "How to Minimise Social Media Marketing Risks"

  1. 1. HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS HONG KONG | June 2013 | CPC& Charlie Pownall | CPC & Associates Ltd
  2. 2. • Types of social media risk • 10 ways to limit social media risks © 2015 CPC & Associates Ltd. All rights reserved 2 CPC& What we’re going to cover
  3. 3. Types of social media risk © 2015 CPC & Associates Ltd. All rights reserved 3 CPC&
  4. 4. © 2015 CPC & Associates Ltd. All rights reserved 4 CPC& Business risks
  5. 5. 10 ways to limit social media marketing risks © 2015 CPC & Associates Ltd. All rights reserved 5 CPC&
  6. 6. © 2015 CPC & Associates Ltd. All rights reserved 6 CPC& #1 Understand your vulnerabilities
  7. 7. © 2015 CPC & Associates Ltd. All rights reserved 7 CPC& #2 Frame your activities carefully
  8. 8. © 2015 CPC & Associates Ltd. All rights reserved 8 CPC& #3 Be sensitive to local culture
  9. 9. © 2015 CPC & Associates Ltd. All rights reserved 9 CPC& #4 Consider the context
  10. 10. #5 Be true to yourself © 2015 CPC & Associates Ltd. All rights reserved 10 CPC&
  11. 11. © 2015 CPC & Associates Ltd. All rights reserved 11 CPC& #6 Flex for the user
  12. 12. © 2015 CPC & Associates Ltd. All rights reserved 12 CPC& #7 Embed baseline governance
  13. 13. © 2015 CPC & Associates Ltd. All rights reserved 13 CPC& #8 Ensure employee compliance
  14. 14. © 2015 CPC & Associates Ltd. All rights reserved 14 CPC& #9 Ensure business support
  15. 15. © 2015 CPC & Associates Ltd. All rights reserved 15 CPC& #10 Prepare for the worst
  16. 16. QUESTIONS? COMMENTS?
  17. 17. CONNECT WITH ME: @cpownall charliepownall.com © 2015 CPC & Associates Ltd. All rights reserved charliepownall.com CPC&

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