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How to Minimise Social Media Marketing Risks
 

How to Minimise Social Media Marketing Risks

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Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

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    How to Minimise Social Media Marketing Risks How to Minimise Social Media Marketing Risks Presentation Transcript

    • HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS Charlie Pownall Hong Kong – June 2013
    • What we’re going to cover • Types of social media risk • 10 ways to limit social media risks
    • Types of social media risk
    • Business risks
    • 10 ways to limit social media marketing risks
    • #1 Understand your vulnerabilities #1 Understand your vulnerabilities
    • #2 Frame your activities carefully
    • #3 Be sensitive to local culture
    • #4 Consider the context
    • #5 Be true to yourself
    • #6 Ensure employee compliance
    • #7 Flex for the user
    • #8 Embed baseline governance
    • #9 Prepare for the worst
    • #10 Ensure business support
    • QUESTIONS? COMMENTS? SUGGESTIONS?
    • CONNECT WITH ME: @cpownall charliepownall.com