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How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
How to Minimise Social Media Marketing Risks
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How to Minimise Social Media Marketing Risks

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Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

Published in: Business, Economy & Finance
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  • 1. HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS HONG KONG | June 2013 | CPC& Charlie Pownall | CPC & Associates Ltd
  • 2. • Types of social media risk • 10 ways to limit social media risks © 2015 CPC & Associates Ltd. All rights reserved 2 CPC& What we’re going to cover
  • 3. Types of social media risk © 2015 CPC & Associates Ltd. All rights reserved 3 CPC&
  • 4. © 2015 CPC & Associates Ltd. All rights reserved 4 CPC& Business risks
  • 5. 10 ways to limit social media marketing risks © 2015 CPC & Associates Ltd. All rights reserved 5 CPC&
  • 6. © 2015 CPC & Associates Ltd. All rights reserved 6 CPC& #1 Understand your vulnerabilities
  • 7. © 2015 CPC & Associates Ltd. All rights reserved 7 CPC& #2 Frame your activities carefully
  • 8. © 2015 CPC & Associates Ltd. All rights reserved 8 CPC& #3 Be sensitive to local culture
  • 9. © 2015 CPC & Associates Ltd. All rights reserved 9 CPC& #4 Consider the context
  • 10. #5 Be true to yourself © 2015 CPC & Associates Ltd. All rights reserved 10 CPC&
  • 11. © 2015 CPC & Associates Ltd. All rights reserved 11 CPC& #6 Flex for the user
  • 12. © 2015 CPC & Associates Ltd. All rights reserved 12 CPC& #7 Embed baseline governance
  • 13. © 2015 CPC & Associates Ltd. All rights reserved 13 CPC& #8 Ensure employee compliance
  • 14. © 2015 CPC & Associates Ltd. All rights reserved 14 CPC& #9 Ensure business support
  • 15. © 2015 CPC & Associates Ltd. All rights reserved 15 CPC& #10 Prepare for the worst
  • 16. QUESTIONS? COMMENTS?
  • 17. CONNECT WITH ME: @cpownall charliepownall.com © 2015 CPC & Associates Ltd. All rights reserved charliepownall.com CPC&

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