How to Minimise Social Media Marketing Risks

  • 1,126 views
Uploaded on

Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,126
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS Charlie Pownall Hong Kong – June 2013
  • 2. What we’re going to cover • Types of social media risk • 10 ways to limit social media risks
  • 3. Types of social media risk
  • 4. Business risks
  • 5. 10 ways to limit social media marketing risks
  • 6. #1 Understand your vulnerabilities #1 Understand your vulnerabilities
  • 7. #2 Frame your activities carefully
  • 8. #3 Be sensitive to local culture
  • 9. #4 Consider the context
  • 10. #5 Be true to yourself
  • 11. #6 Ensure employee compliance
  • 12. #7 Flex for the user
  • 13. #8 Embed baseline governance
  • 14. #9 Prepare for the worst
  • 15. #10 Ensure business support
  • 16. QUESTIONS? COMMENTS? SUGGESTIONS?
  • 17. CONNECT WITH ME: @cpownall charliepownall.com