Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NMP Overview - Working Structure

342 views

Published on

  • Be the first to comment

  • Be the first to like this

NMP Overview - Working Structure

  1. 1. FULL SERVICE APPROACH & MEDIA
  2. 2. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› NMP is a full service digital agency WHO WE ARE
  3. 3. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› A team of Experts. Strategically driven. Quality obsessed. WHAT WE ARE
  4. 4. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Evolving Digital OUR PURPOSE
  5. 5. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› what’s changed?
  6. 6. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› peoples relationships with brandshave been radically transformed by technology
  7. 7. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Our beliefs
  8. 8. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Knowing You You are not a "client" to us. You are a partner and someone we'd like to walk a long path with. We work to understand and take ownership of your needs - from the first interaction to the final report. To us you are "the only one in the room".
  9. 9. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Delivering Value Our teams use every bit of their local knowledge, international expertise and proven skill-sets to ensure that your campaigns produce the type of tangible results we can all be proud of Our job is to grow your business - we will move mountains to do so.
  10. 10. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Developing Talent We team up the best campaign managers, creative directors and digital marketing gurus with the nation's best talent. With the help of our BEE partners, lmvula, NMP is setting up skills development programmes to ensure a constant flow of fresh ideas and skilled professionals.
  11. 11. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Evolving Digital We push for world class standards across the board, in everything we do. From people and campaign performance to the industry as a whole - our job is to stand for something more than making a buck ... our job is to evolve excellence.
  12. 12. WE ARE MAKING SOME CHANGES
  13. 13. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Let’s start the conversation… Delivering the sizzle the brand deserves.
  14. 14. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ‹#› Converged world: Modern technology has altered the way in which brands and consumers relate to each other.
  15. 15. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. COMBINING SKILLS SALES STRATEGY SERVICE IMPLEMENTATION
  16. 16. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. CLIENT TARGETING TEIR 1 TEIR 2 TEIR 3 TEIR 4
  17. 17. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. NATIONAL FOOTPRINT JHB CPT DRB SSA
  18. 18. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. WAYS OF WORKING SALES PROCESS STRATEGIC SUPPORTING LAYER ACCOUNT MANAGEMENT SUPPORT AND CLIENT INTERFACE PRODUCTION AND IMPLEMENTATION SUPPORT AND DELIVERY
  19. 19. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. MARKETING ECOSYSTEM Rich Media Website Mailers Search Display Social Mobile Offline
  20. 20. ‹#› www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved.
  21. 21. ‹#› www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved.
  22. 22. ‹#› www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved.
  23. 23. ‹#› www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved.
  24. 24. STRUCTURAL OVERVIEW
  25. 25. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. STRATEGY / CREATIVE / PLANNING MEDIA BOUGHT MOBILE SEARCH SOCIAL MEDIA DESIGN CONTENT FINANCE TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS CLIENT NATIONAL & SSA ACCOUNT MANAGEMENT – EXISTING BUSINESS PRODUCTION ELEMENTS (C2C, NMP, 3RD PARTY SERVICE PROVIDERS TECHNOLOGY (EVLY, DCM, DATARAMA) BUSINESS DEVELOPMENT – SALES NEW – PITCH TEAM NATIONAL AND AFRICA ANALYTICS
  26. 26. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. CLIENTS: COMBINATION OF CURRENT NMP CLIENTS & C2C SA. ALL CLIENTS ARE THEN ASSIGNED AN ACCOUNT MANAGER. FOR CLIENTS OF A CERTAIN LEVEL RELATIONSHIP WILL STILL REMAIN WITH SALES TEAMS AND OR DIRECT WITH CM/PM. PHASED APPROACH POST 3 MONTHS. NB: SALES TEAMS TO BRING IN THE STRATEGY / CREATIVE / PLANNING LAYER TO SELL FULL SERVICE SOLUTIONS. REPORTING TO NIC VAN DEN BERGH AND ROSS HELLINGER STRATEGY / CREATIVE / PLANNING CLIENT (JHB, DRB & CPT) ACCOUNT MANAGEMENT (JHB, DRB & CPT) NMP SERVICE: CLIENTS
  27. 27. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. ACCOUNT MANAGEMENT: MADE UP OF THE TEAM: MEAGAN, CHARLES, CHELESA, LALIA AND SEVAN, ANASTASIA TAYLOR, SARAH AND MARCOLETTE. REPORTING TO NIC VAN DEN BERGH AND NIAMH. STRATEGY / CREATIVE / PLANNING CLIENT (JHB, DRB & CPT) ACCOUNT MANAGEMENT (JHB, DRB & CPT) NMP SERVICE: ACCOUNT
  28. 28. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. STRATEGY / CREATIVE / PLANNING / NEW BUSINESS: MADE UP OF THE TEAM: PAUL, ANG, SKYE, JESSICA, NIC, BERTUS, ROSS. REPORTING TO DENNIS AND NIC. STRATEGY / CREATIVE / PLANNING / NEW BUSINESS CLIENT (JHB, DRB & CPT) ACCOUNT MANAGEMENT (JHB, DRB & CPT) NMP SERVICE: STRAT & BIZDEV
  29. 29. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. PRODUCTION NMP: ASSINGING PRODUCTION ELEMENTS WITHIN THIS LAYER IS A DECISION BASSED ON A COMBINATION OF SIZE OF CLIENT, POTENTIAL OF CLIENT AND SCOPE OF WORK. (C2C OR NMP). REPORT ANGELIQUE HARGREAVES I.E. OLD MUTUAL (SERVICING WOULD REMAIN WITH C2C BUT DIRECT BRAND WOULD BE NMP ACCOUNT MANAGMENT / STRATEGY I.E. AGENCY WORK SUCH AS FORSTA, TMS ETC… WOULD BE NMP PRODUCTION STRATEGY / CREATIVE / PLANNING CLIENT (JHB, DRB & CPT) ACCOUNT MANAGEMENT (JHB, DRB & CPT) NMP SERVICE: STRUCTURE
  30. 30. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. STRATEGY / CREATIVE / PLANNING MEDIA BOUGHT MOBILE SEARCH SOCIAL MEDIA DESIGN CONTENT TECHNOLOGY (EVLY, DCM, DATARAMA) FINANCE PROJECT MANAGEMENT (JHB & CPT) TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS TOOLS & INSIGHTS CLIENT (JHB, DRB & CPT) ACCOUNT MANAGEMENT (JHB, DRB & CPT) C2C SERVICE: STRUCTURE C2C PRODUCTION ELEMENTS (Search , Display, Planning) PRODUCTION C2C: REPORT ANGELIQUE HARGREAVES AND ACCOUNT MANAGEMENT ON A CLIENT LEVEL. AS NMP ACCOUNT MANAGEMENT ARE THE HOLDERS OF THE RELATIONSHIP. C2C CHARGE NMP AND HOURLY RATE AS AGREED R 350 PER HOUR AND OR AS PER AGREED RATE CARD (ATTACHED AS ADDITIONAL)
  31. 31. STRATEGIC FRAMEWORK
  32. 32. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. Strategy Differentiate each brand founded in insight. Development of ideas that join-up across channels and activities DISCOVER Planning Integration of activities around consumers – holistic view. What the consumers see, hear and experience CREATE Buying / Results Focus on client objectives at the heart Activity measured against strategic objectives DELIVER DELIVERY
  33. 33. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. FOCUS DISCOVER CREATE DELIVER OBJECTIVES PORTRAIT FOOTPRINT JOURNEY STRATEGY PLAN ACTIVATION RESULTS WHAT is the big challenge? WHO is the most valuable consumer WHAT relationship do consumers have with communications? HOW do consumers make decisions? HOW will we engage consumers? WHICH channels will we use – when, where and how? HOW do we make it happen? WHAT did we deliver, measure and learn? ICP
  34. 34. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. We invest media dollars: TV, OOH, Online, Press, SEM etc. Where real conversations around the brand occur: Social, Blogs, USG, Facebook, Twitter, etc. Client owned & controlled properties: website, events, stores, etc. BOE
  35. 35. STRATEGIC PROCESS
  36. 36. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved.
  37. 37. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved.
  38. 38. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. OBJECTIVES
  39. 39. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. THE CONSUMER
  40. 40. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. WHO IS THE CONSUMER
  41. 41. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. DISCOVERY
  42. 42. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. STRATEGY
  43. 43. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. Exposure Talk to Engagement Talk with Endorsement Talk about BOUGHT OWNEDEARNED CONVERGENCE
  44. 44. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. DELIVER
  45. 45. www.nmp.co.za © 2015 Net Media Planet. All Rights Reserved. RESULTS
  46. 46. THANK YOU

×