Samsung was founded in 1938 in South Korea as a small trading company and is now a multinational conglomerate headquartered in Seoul. It is composed of numerous affiliated businesses united under the Samsung brand, including Samsung Electronics which is the world's largest electronics company. Samsung Electronics was established in 1969 and initially manufactured appliances like TVs and refrigerators. It is now a global leader in semiconductors, telecommunications equipment, and digital media. Samsung has overtaken competitors like Motorola to become the largest technology company by revenue and the top global brand in electronics.