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This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
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60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier Build your brand from the inside out. www.neutronllc.com
ZAG
ZAG
dia 5
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
17 steps for designing your zag
Zag
Zag
jamiempark
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when? Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define the brand. Here a practical guide to help you outline a successful Brand strategy.
Creating a brand strategy
Creating a brand strategy
Paolo Massimilla
Recommended
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
Liquid Agency
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier Build your brand from the inside out. www.neutronllc.com
ZAG
ZAG
dia 5
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
17 steps for designing your zag
Zag
Zag
jamiempark
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when? Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define the brand. Here a practical guide to help you outline a successful Brand strategy.
Creating a brand strategy
Creating a brand strategy
Paolo Massimilla
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
Liquid Agency
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Brand Planning for Clients
Brand Planning for Clients
Griffin Farley
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
The Brand Gap
The Brand Gap
Ishraq Dhaly
Абсолютный мастрид для каждого маркетолога, бренд-менеджера и стратега от Мартина Вайгеля, Head Of Strategy Wieden+Kennedy. Вспомним о главном, ага.
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
The Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
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For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Julian Cole
TBWA- Disruption
Tbwa speech
Tbwa speech
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This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
Interactive workshop on what makes a great creative brief, the four key creative triggers and how to give creative feedback
How to write a killer agency creative brief
How to write a killer agency creative brief
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For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
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A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end. Please feel free to download, improve, and share the credits.
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
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Some key learnings and insights from Mary Meeker's 2015 Digital Trends. I did this the same day of the release so please excuse the formatting!
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily. Sponsored by Google. Designed in Silicon Valley by Liquid. Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota. Why a dictionary? Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line. Want a copy, here you go! As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Liquid Agency
You can now download the presentation directly from Slideshare.
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Consumers insights
Consumers insights
Mitya Voskresensky
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
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November 8th 2016 we'll say aloha to President Obama and elect a new president, the leader of the United States for the next four years...
#TeamClinton vs. #TeamTrump #Election2016
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Empowered Presentations
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
How Google Works
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Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
Liquid Agency
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Brand Planning for Clients
Brand Planning for Clients
Griffin Farley
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
The Brand Gap
The Brand Gap
Ishraq Dhaly
Абсолютный мастрид для каждого маркетолога, бренд-менеджера и стратега от Мартина Вайгеля, Head Of Strategy Wieden+Kennedy. Вспомним о главном, ага.
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
The Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
GRECO Consulting
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Julian Cole
TBWA- Disruption
Tbwa speech
Tbwa speech
Peterson Tran
This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
Interactive workshop on what makes a great creative brief, the four key creative triggers and how to give creative feedback
How to write a killer agency creative brief
How to write a killer agency creative brief
David Bell
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Julian Cole
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end. Please feel free to download, improve, and share the credits.
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
Some key learnings and insights from Mary Meeker's 2015 Digital Trends. I did this the same day of the release so please excuse the formatting!
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily. Sponsored by Google. Designed in Silicon Valley by Liquid. Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota. Why a dictionary? Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line. Want a copy, here you go! As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Liquid Agency
You can now download the presentation directly from Slideshare.
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Consumers insights
Consumers insights
Mitya Voskresensky
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
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Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
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Brand Planning for Clients
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Bbdo big idea_today
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The Brand Gap
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Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
The Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Tbwa speech
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Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
How to write a killer agency creative brief
How to write a killer agency creative brief
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Strategic Planning & the Importance of Consumer insights
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Digital Strategy Toolbox
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The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
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Digital Strategy Toolbox 2014
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Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
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Empowered Presentations
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
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For the newest version of this presentation, always go to: 4ourth.com/tppt For the latest video version, see: 4ourth.com/tvid Presented at ConveyUX in Seattle, 7 Feb 2014 For the newest version of this presentation, always go to: 4ourth.com/tppt For the latest video version, see: 4ourth.com/tvid We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries. But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know. Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
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