CONVENTIONS

W H AT A R E T H E Y ?

E X P E C TAT I O N S

PERSONAL EXPERIENCE

S U R V I VA L O F T H E F I T T E S T

# F O WA D U B , # F O WA D U B L I N

COMMON LANGUAGE

BENEFITS

REDUCED FRICTION

REDUCED LEARNING CURVE

INCREASED EASE IN DESIGN

PROBLEMS

R E S T R I C T S I N N O VAT I O N

LAZY

LOCAL MAXIMA

D E C R E A S E D M A R K E TA B I L I T Y

OPPORTUNITIES

COMMERCIAL WINS

CHANGE THE WORLD

WEB CONVENTIONS

L AY O U T

SIGNUP

COPY

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PA G E - B A S E D

BRANDING

W H AT ’ S T H E P R O B L E M ?

UNREMARKABLE

THE WRONG CONVENTIONS

BREAKING CONVENTIONS

WHEN TO BREAK?

OBSOLETE

GAME IS CHANGING

APIS
TRUST
CPU POWER
SERVER TECH
CONNECTIVITY
BROWSER TECH
MICS / CAMERAS
L O C AT I O N AWA R E
W E B P O P U L AT I O N
OMNIPRESENT WEB

W H AT T O Q U E S T I O N ?

L AY O U T

SIGNUPS

T RY B E F O R E Y O U B U Y

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PA G E BASED

BRANDING

STOP THE SELL

Keynote Welcome to Keynote
STOP THE SELL

THE FUTURE

W H AT D O W E K N O W ?

THANKS

IMAGE CREDITS:
HTTP://FLICKR.COM/PHOTOS/IANMAIN/12744620/
HTTP://FLICKR.COM/PHOTOS/34218374@N06/3183723569/
HTTP://FLICKR.COM/PHOTOS/KEVINCOLLINS/2034191035/
HTTP://FLICKR.COM/PHOTOS/RCROWLEY/1800876615/
HTTP://FLICKR.COM/PHOTOS/SIXSTEPS/286627285/
HTTP://FLICKR.COM/PHOTOS/IPOM/2089157196/