GfK Retail and Technology   The Netherlands                          30 May 2011GameChangers: geentoekomst voor on- of off...
GfK Retail and Technology   The Netherlands   30 May 2011 GfK in Nederland
GfK Retail and Technology   The Netherlands   30 May 2011
GfK Retail and Technology   The Netherlands   30 May 2011
GfK Retail and Technology   The Netherlands       30 May 2011                                     Wat is het              ...
GfK Retail and Technology   The Netherlands   30 May 2011Niet aanpassen = niet meer meespelen
GfK Retail and Technology   The Netherlands   30 May 2011“Niet aanpassen = verzuipen…”, dat horen we nu al jaren op elk co...
GfK Retail and Technology         The Netherlands                                                    30 May 2011          ...
GfK Retail and Technology   The Netherlands   30 May 2011                 Koopvacuum
GfK Retail and Technology        The Netherlands        30 May 2011 Veel markten stabiel, een kenmerk van verzadiging en o...
GfK Retail and Technology   The Netherlands                 30 May 2011                                              DIY e...
GfK Retail and Technology   The Netherlands                   30 May 2011Online-aandeel groeit naar 1/3e van de bestedinge...
GfK Retail and Technology   The Netherlands   30 May 2011 Offline vs Online
GfK Retail and Technology   The Netherlands   30 May 2011
GfK Retail and Technology   The Netherlands   30 May 2011ROPO ROCKS!
GfK Retail and Technology   The Netherlands                30 May 2011 Index omzetontwikkeling Bricks & Clicks vs Pure pla...
GfK Retail and Technology   The Netherlands   30 May 2011
GfK Retail and Technology   Title of presentation Name of presenter   18 January 2008The headline goes here, Tahoma 22 poi...
GfK Retail and Technology   The Netherlands   30 May 2011Het Top Topics Retail Onderzoek 2011
GfK Retail and Technology   The Netherlands   30 May 2011 12 Top Topics
GfK Retail and Technology   The Netherlands       30 May 2011 Consumentenmarketing is Top Topic nr.1 in 2011
GfK Retail and Technology    The Netherlands                                      30 May 2011Concurrentie, relatie retail/...
GfK Retail and Technology   The Netherlands                   30 May 2011 Social shopping: “from branding to bonding”........
GfK Retail and Technology   The Netherlands   30 May 2011Snelheid van innovatie
GfK Retail and Technology   The Netherlands   30 May 2011Tablets snelst omarmde apparaat tot dusver
GfK Retail and Technology        The Netherlands                                                               30 May 2011...
GfK Retail and Technology   The Netherlands   30 May 2011    Tablet bezit vs aanschafplannen    maart 2011
GfK Retail and Technology                      The Netherlands                                                      30 May...
GfK Retail and Technology   The Netherlands   30 May 2011Internet bereikt(eindelijk) dehuiskamer. Infrastructuur wordt inr...
GfK Retail and Technology   The Netherlands   30 May 2011
GfK Retail and Technology   The Netherlands   30 May 2011GameChangers
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Gfk Laurens van den Oever

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Presentatie van Laurens van den Oever van GFK tijdens het M@X-COMMERCE event

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Gfk Laurens van den Oever

  1. 1. GfK Retail and Technology The Netherlands 30 May 2011GameChangers: geentoekomst voor on- of offlineRetail in een tijdperk met nieuwe spelregels, spelers en publiek Laurens van den Oever Commercieel Directeur GfK Retail and Technology @LaurensGfK
  2. 2. GfK Retail and Technology The Netherlands 30 May 2011 GfK in Nederland
  3. 3. GfK Retail and Technology The Netherlands 30 May 2011
  4. 4. GfK Retail and Technology The Netherlands 30 May 2011
  5. 5. GfK Retail and Technology The Netherlands 30 May 2011 Wat is het speelveld?
  6. 6. GfK Retail and Technology The Netherlands 30 May 2011Niet aanpassen = niet meer meespelen
  7. 7. GfK Retail and Technology The Netherlands 30 May 2011“Niet aanpassen = verzuipen…”, dat horen we nu al jaren op elk congres van GfK. Ik denk er het volgende over:A)Soep wordt niet zo heet gegeten,“business as usual”B)Terechte opmerking, volledig mee eensC)Laat eerst de volgende slides maar zien
  8. 8. GfK Retail and Technology The Netherlands 30 May 2011 Toegevoegde waarde Human Resource Locaties & vastgoed Economie & Consumentevraag Corporate responsibility Product, merk- en formule aanbod Consumentenmarketing Regelgeving Relatie retail en industrie Concurrentieveld Internationalisatie Technology & supply chain Markt- consumentinzichten
  9. 9. GfK Retail and Technology The Netherlands 30 May 2011 Koopvacuum
  10. 10. GfK Retail and Technology The Netherlands 30 May 2011 Veel markten stabiel, een kenmerk van verzadiging en overaanbod Bron: GfK PS en R&T
  11. 11. GfK Retail and Technology The Netherlands 30 May 2011 DIY ek O pti vel Tra com T ele ctro .Ele C on s Bo oks M usic Of fice ion Fash
  12. 12. GfK Retail and Technology The Netherlands 30 May 2011Online-aandeel groeit naar 1/3e van de bestedingen in 2015!
  13. 13. GfK Retail and Technology The Netherlands 30 May 2011 Offline vs Online
  14. 14. GfK Retail and Technology The Netherlands 30 May 2011
  15. 15. GfK Retail and Technology The Netherlands 30 May 2011ROPO ROCKS!
  16. 16. GfK Retail and Technology The Netherlands 30 May 2011 Index omzetontwikkeling Bricks & Clicks vs Pure players CE/IT/SDA/MDA
  17. 17. GfK Retail and Technology The Netherlands 30 May 2011
  18. 18. GfK Retail and Technology Title of presentation Name of presenter 18 January 2008The headline goes here, Tahoma 22 point, boldThe subline goes here, Tahoma 18 point
  19. 19. GfK Retail and Technology The Netherlands 30 May 2011Het Top Topics Retail Onderzoek 2011
  20. 20. GfK Retail and Technology The Netherlands 30 May 2011 12 Top Topics
  21. 21. GfK Retail and Technology The Netherlands 30 May 2011 Consumentenmarketing is Top Topic nr.1 in 2011
  22. 22. GfK Retail and Technology The Netherlands 30 May 2011Concurrentie, relatie retail/industrie en MVO hoger op de FMCG Agenda Non food FoodOnderzoek kwartaal 1 2011 Onderzoek kwartaal 4 2010
  23. 23. GfK Retail and Technology The Netherlands 30 May 2011 Social shopping: “from branding to bonding”..... Maar hoe?1
  24. 24. GfK Retail and Technology The Netherlands 30 May 2011Snelheid van innovatie
  25. 25. GfK Retail and Technology The Netherlands 30 May 2011Tablets snelst omarmde apparaat tot dusver
  26. 26. GfK Retail and Technology The Netherlands 30 May 2011 Tablet PCs: volledig nieuwe markt gedreven door “form factor” Tablet PC Smart Ultra Ultra Desktop Portable PCs Phones Mobile PCs/ Portable Replacement Netbooks PCs4“ 5“ 6“ 7“ 8“ 9“ 10“ 11“ 12“ 13“ 14“ 15“ 17“ 19“ Pocket ´>5,6‘‘ Portable Home
  27. 27. GfK Retail and Technology The Netherlands 30 May 2011 Tablet bezit vs aanschafplannen maart 2011
  28. 28. GfK Retail and Technology The Netherlands 30 May 2011Gelijktijdig gebruik van Internet en TV…voorheen met een laptop naast je Usage of Internet and TV at the same time Used devices Laptop/ notebook 63 Non-portable computer 42 28 Mobile phone/ smart phone 13 47 Netbook 7 24 TV device which I use to watch 2 TV on (Parallel usage) Portable mp3 or mp4 player 2 Video game console 2 Yes, often Yes, often/ Yes, Yes, but not very often but not very often NoGfK - Survey in 5 European countries May 2010
  29. 29. GfK Retail and Technology The Netherlands 30 May 2011Internet bereikt(eindelijk) dehuiskamer. Infrastructuur wordt inrap tempo aangelegd
  30. 30. GfK Retail and Technology The Netherlands 30 May 2011
  31. 31. GfK Retail and Technology The Netherlands 30 May 2011GameChangers

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