Top 10 Tools to Stay Relevant with High-Value Leads

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4-Step Framework on how to stay relevant with the most important people in your network, including existing clients and leads. We'll also walk through 10 free tools that you can start using today!

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Top 10 Tools to Stay Relevant with High-Value Leads

  1. 1. How to Stay Relevant with the Top People in Your Network Join the conversation! @Contactually or #stayrelevant
  2. 2. What we’ll cover today... Join the conversation! @Contactually or #stayrelevant
  3. 3. Text Flickr: @temprec13 Flickr: @lwr
  4. 4. The 4 Step Framework to Staying Relevant with your Network Join the conversation! @Contactually or #stayrelevant
  5. 5. Who am I? Tony Cappaerttony@contactually.com @cappaert Join the conversation! @Contactually or #stayrelevant
  6. 6. Now before we get started... Join the conversation! @Contactually or #stayrelevant
  7. 7. The best way to stayrelevant with your network is to follow up on a regular basis. Join the conversation! @Contactually or #stayrelevant
  8. 8. But why follow up?1. Gain more potential business opportunities2. Build stronger and more meaningful relationships with people that matter Join the conversation! @Contactually or #stayrelevant
  9. 9. +Join the conversation! @Contactually or #stayrelevant
  10. 10. Following up keeps you top of mindGraph courtesy of MindMavin, LLC Join the conversation! @Contactually or #stayrelevant
  11. 11. If you don’t stay top of mind, you’re missing both revenue and referral opportunities. Join the conversation! @Contactually or #stayrelevant
  12. 12. Join the conversation! @Contactually or #stayrelevant
  13. 13. Use the 4 Step Framework to...• Send timely, personal, and relevant follow ups to your top email and social media contacts• Use online tools to make the entire process easier and more automatic Join the conversation! @Contactually or #stayrelevant
  14. 14. #1
  15. 15. Make it personalFind personal opportunities to reconnect Join the conversation! @Contactually or #stayrelevant
  16. 16. Generic follow ups suck Join the conversation! @Contactually or #stayrelevant
  17. 17. Ways to make your follow ups personal• Major life events: birthdays, children, vacations• Major professional events: job changes or promotions, company news Join the conversation! @Contactually or #stayrelevant
  18. 18. But How? Alerts Join the conversation! @Contactually or #stayrelevant
  19. 19. Join the conversation! @Contactually or #stayrelevant
  20. 20. #2
  21. 21. Deliver value... through CONTENT Join the conversation! @Contactually or #stayrelevant
  22. 22. Good Content is King• Relevant relevant relevant• Keep it related to their interests, hobbies, company• And even if it’s relevant, make sure it’s good content that they’ll appreciate receiving Join the conversation! @Contactually or #stayrelevant
  23. 23. Join the conversation! @Contactually or #stayrelevant
  24. 24. Join the conversation! @Contactually or #stayrelevant
  25. 25. But How? + Join the conversation! @Contactually or #stayrelevant
  26. 26. #3
  27. 27. Deliver value... through YOUR NETWORK Join the conversation! @Contactually or #stayrelevant
  28. 28. The best way to addvalue is through intros• Much like content, people want intros to other people that are relevant• Make sure the intros are mutually beneficial to both parties Join the conversation! @Contactually or #stayrelevant
  29. 29. Join the conversation! @Contactually or #stayrelevant
  30. 30. But How?Match people with the same topics from Step 2 + Join the conversation! @Contactually or #stayrelevant
  31. 31. #4
  32. 32. Systematize! Wash. Rinse. Repeat. Join the conversation! @Contactually or #stayrelevant
  33. 33. Managing a manual follow up system is hard• Lots of different products and sites• Very time consuming• People are probably still going to slip through the cracks Join the conversation! @Contactually or #stayrelevant
  34. 34. 9
  35. 35. Join the conversation! @Contactually or #stayrelevant
  36. 36. But how do I make it easier? + Join the conversation! @Contactually or #stayrelevant
  37. 37. Framework Recap1. Find personal opportunities to reconnect2. Deliver value through content3. Deliver value through your network4. Systematize for the long-run Join the conversation! @Contactually or #stayrelevant
  38. 38. BONUSROUND! Join the conversation! @Contactually or #stayrelevant
  39. 39. Bonus #1: How to find & contact new leads on LinkedIn(without having to spend $$) + bit.ly/rapportiveleads Join the conversation! @Contactually or #stayrelevant
  40. 40. Bonus #2:How to find & contactnew leads on Twitter (again, no $$) + Join the conversation! @Contactually or #stayrelevant
  41. 41. Join the conversation! @Contactually or #stayrelevant
  42. 42. Questions?Feel free to send me any follow ups tony@contactually.com 617-680-2764 @cappaert Join the conversation! @Contactually or #stayrelevant

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