4-Step Framework on how to stay relevant with the most important people in your network, including existing clients and leads. We'll also walk through 10 free tools that you can start using today!

1. How to Stay Relevant
with the Top People
in Your Network
Join the conversation! @Contactually or #stayrelevant

2. What we’ll cover
today...
Join the conversation! @Contactually or #stayrelevant

3. Text
Flickr: @temprec13
Flickr: @lwr

4. The 4 Step Framework to
Staying Relevant with
your Network
Join the conversation! @Contactually or #stayrelevant

5. Who am I?
Tony Cappaert
tony@contactually.com
@cappaert
Join the conversation! @Contactually or #stayrelevant

7. Now before we get started...
Join the conversation! @Contactually or #stayrelevant

8. The best way to stay
relevant with your network
is to follow up on
a regular basis.
Join the conversation! @Contactually or #stayrelevant

9. But why follow up?
1. Gain more potential business
opportunities
2. Build stronger and more meaningful
relationships with people that matter
Join the conversation! @Contactually or #stayrelevant

10. +
Join the conversation! @Contactually or #stayrelevant

11. Following up keeps you
top of mind
Graph courtesy of MindMavin, LLC Join the conversation! @Contactually or #stayrelevant

12. If you don’t stay top of mind, you’re
missing both revenue and
referral opportunities.
Join the conversation! @Contactually or #stayrelevant

13. Join the conversation! @Contactually or #stayrelevant

14. Use the 4 Step
Framework to...
• Send timely, personal, and relevant follow
ups to your top email and social media
contacts
• Use online tools to make the entire
process easier and more automatic
Join the conversation! @Contactually or #stayrelevant

15. #1

16. Make it personal
Find personal opportunities to reconnect
Join the conversation! @Contactually or #stayrelevant

17. Generic follow ups
suck
Join the conversation! @Contactually or #stayrelevant

18. Ways to make your
follow ups personal
• Major life events: birthdays, children,
vacations
• Major professional events: job changes or
promotions, company news
Join the conversation! @Contactually or #stayrelevant

19. But How?
Alerts
Join the conversation! @Contactually or #stayrelevant

30. Join the conversation! @Contactually or #stayrelevant

31. #2

32. Deliver value...
through CONTENT
Join the conversation! @Contactually or #stayrelevant

33. Good Content is King
• Relevant relevant relevant
• Keep it related to their interests, hobbies,
company
• And even if it’s relevant, make sure it’s good
content that they’ll appreciate receiving
Join the conversation! @Contactually or #stayrelevant

34. Join the conversation! @Contactually or #stayrelevant

35. Join the conversation! @Contactually or #stayrelevant

36. But How?
+
Join the conversation! @Contactually or #stayrelevant

41. #3

42. Deliver value...
through YOUR NETWORK
Join the conversation! @Contactually or #stayrelevant

43. The best way to add
value is through intros
• Much like content, people want intros to
other people that are relevant
• Make sure the intros are mutually
beneficial to both parties
Join the conversation! @Contactually or #stayrelevant

44. Join the conversation! @Contactually or #stayrelevant

45. But How?
Match people with the same topics from Step 2
+
Join the conversation! @Contactually or #stayrelevant

46. #4

47. Systematize!
Wash. Rinse. Repeat.
Join the conversation! @Contactually or #stayrelevant

48. Managing a manual follow
up system is hard
• Lots of different products and sites
• Very time consuming
• People are probably still going to slip
through the cracks
Join the conversation! @Contactually or #stayrelevant

49. 9

50. Join the conversation! @Contactually or #stayrelevant

51. But how do I make it
easier?
+
Join the conversation! @Contactually or #stayrelevant

52. Framework Recap
1. Find personal opportunities to reconnect
2. Deliver value through content
3. Deliver value through your network
4. Systematize for the long-run
Join the conversation! @Contactually or #stayrelevant

53. BONUS
ROUND!
Join the conversation! @Contactually or #stayrelevant

54. Bonus #1:
How to find & contact
new leads on LinkedIn
(without having to spend $$)
+ bit.ly/rapportiveleads
Join the conversation! @Contactually or #stayrelevant

56. Bonus #2:
How to find & contact
new leads on Twitter
(again, no $$)
+
Join the conversation! @Contactually or #stayrelevant

63. Join the conversation! @Contactually or #stayrelevant

64. Questions?
Feel free to send me any follow ups
tony@contactually.com
617-680-2764
@cappaert
Join the conversation! @Contactually or #stayrelevant