2. Executive Summary
•We propose a partnership with an experienced race winning
skipper to use ocean racing as a marketing and HR platform
for AIG
• Build on your current sponsorships in joining a multi-year
international racing circuit that focusses on bespoke outings
on the racing yacht for client hospitality and networking
• Join a racing platform that mixes raw storytelling drama with
business precision and intelligent decision making, the perfect
parallel with your own diversified company
•Gain access to millions of sophisticated fans internationally
•Investment is USD $2 Million per year with competitive ROI
•Join companies like Emirates, Land Rover and Heineken who
have simultaneously activated rugby and sailing properties
with great success.
4. A unique sporting and hospitality experience!
• Own a marketing platform that
transmits original stories to
showcase your technology and
engage with clients and partners
• Engaging and interactive
hospitality experiences for your
guests in exclusive locations
• Versatile and tailored activation
anywhere in the world that goes
beyond the racing circuit
• Access to a brand ambassador in a
sustainable and clean sport
• Participate in the world’s longest
and toughest sporting events that
fit perfectly into your “we’re back”
narrative
Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
5. EKINOMIOUS
Dynamic Exclusive Global Strategic Engaging Reliable
A platform to showcase leading edge technology and
performance through gripping human tales from the most
challenging corners of our world...
6. EKINOMIOUS
Dynamic Exclusive Global Strategic Engaging Reliable
... with unforgettable
hospitality
experiences that
complement your
international Rugby
experience
7. EKINOMIOUS
Dynamic Exclusive Global Strategic Engaging Reliable
Flexible activation anywhere in the world that goes beyond the
official races ...
8. Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
... to leverage your brand ambassador in a clean and
sustainable sport that grabs hearts and headlines
9. Dynamic Exclusive Global Strategic Engaging Reliable
CONTENTS
1. VALUE PROPOSITION
!
2. PLATFORM OVERVIEW
Ocean Masters World Championship
Conrad Colman
Main events
Audience profile
Get to know the circuit in detail coming May in
NYC
!
3. PARTNERSHIP PROPOSAL
!
1. 4. EKINOMIOUS
!
5. 5. CONTACT DETAILS
EKINOMIOUS
10. Conrad Colman, the face of the campaign and a charismatic
personality
Dynamic Exclusive Global Strategic Engaging Reliable
!
• 30 year-old American- New Zealand sailor
• Winner of the Global Ocean Race 2011-12, a
double-handed round the world race with stops
• Great PR skills and business acumen -
entrepreneur and proven communicator at sea
• Conrad had one of the most followed projects
in the 2010 Route du Rhum. Frequently
published in the international sailing press
• Founded a bike company during college while
competing as an endurance cyclist
• The nationality and profile of the second skipper
for the double-handed regattas is open for
discussion
11. The vehicle is a team participating at the Ocean Masters World
Championship, a global ocean racing circuit
Dynamic Exclusive Global Strategic Engaging Reliable
!
• Building on strong French heritage,
the circuit has engaged Sir Keith
Mills, former London 2012 CEO, to
internationalize its footprint, and to
increase the ROI for sponsors
• No other sport races 24/7 and up to
90 days single-handed non-stop - a
tale of human endeavor and
determination
• The circuit has one or two main
events per year, allowing for tailored-
made activation with the yacht and
skipper
EKINOMIOUS
!
Main Events
!
Dec 2014: Barcelona World Race, Double
Aug 2015: Fastnet, Double
Oct 2015: Transat Jacques Vabre, Double
Nov 2016: Vendée Globe, Solo
12. Route du Rhum, a solo sprint across the ocean
!
• Transatlantic single-handed race from Saint-
Malo to Guadeloupe
- Takes place every 4 years
• A mythical race in France
- 2 Million people attended the last start in 2010
- 2 hours live TV coverage of start with 10% share
- Front page in all French media
• An increasing number of international
skippers are participating raising its profile
among non-French audiences
Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
13. Barcelona World Race, 90 days of non-stop racing
!
• Double-handed non-stop round the world
race
- Start Dec 31st, 2014 - finish in March/April 2015
• Strong branding & image rights return
- 20 day long Race Village embedded in
Barcelona’s iconic shopping mile “Rambla” - 1.2
Mn people (local + tourists) to pass by
• Attractive Spanish tax benefits scheme able
to recoup up to 90% of the campaign
investment
Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
14. Fastnet, the iconic British race
!
• Double-handed from The Solent (UK) to
Fastnet Rock (IRL) and back
- Start Aug 2015
- Iconic biennial regatta. Multiple classes. From
top professional sailors to amateurs
- 300+ boats participated in last edition
• The iconic race caps a week of PR sailing
and entertainment during the famous
Cowes Week regatta in the Solent on the
south coast of England.
• Events include races for charity with A-list
celebrity guests and members of the royal
family
Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
15. Vendée Globe, the Everest of Sailing
!
• Solo non-stop round the world without
assistance
- Start Nov 2016 - finish in Feb/March 2017
• Last edition pushed back boundaries and
broke records both at the sporting level
and in terms of media coverage
- Coverage in 190 countries, 2.3 billion homes,
740 TV hours - most followed ocean race
- No. 2 Google search in France for 2013
• Each participating skipper becomes a
legend
- Fewer people have complete the race than
have been into space, a challenge put into
perspective by the fact that the first solo non-
stop circumnavigation was achieved the same
year as the moon walk!
Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
16. Join us in NYC to experience this circuit first hand
!
• Coming in May the Ocean Masters are
visiting USA for a double-handed
transatlantic and several short races
- Start June 1st, 2014 - arrival in 12-14 days
- Hudson River race May 29th
- Pro-Am regatta Newport-NYC May 24-25th
(media & guests on board)
• Media and sponsor event night planned
on May 29th in NYC
• An opportunity to meet Conrad Colman
and Sir Keith Mills’ team and get to the
proposed platform in detail
Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
18. Dynamic Exclusive Global Strategic Engaging Reliable
Join us to enjoy the benefits of this outstanding marketing
platform
Our proposal is for you to join the campaign for
two seasons as it allows to get to know the
platform and fully exploit its benefits, but with the
option of extending your involvement to include the
Vendée Globe. We are confident you will extend.
Term: Sep 2014 - April 2016
Races:
- Barcelona World Race
Media activation since Sep 2014 and until March 2015.
PR events & hospitality in Barcelona during December,
and after race PR events until May
- European tailored-made events with yacht and skipper(s)
at location of your choice during autumn & spring
- Fastnet Race, Aug 2015. Iconic biennial British race
- Transat Jacques Vabre, Nov 2015. Le Havre (France) to
Brazil. Double handed
- PR and hospitality events on either side of the Atlantic
before or after racing events.
EKINOMIOUS
19. Dynamic Exclusive Global Strategic Engaging Reliable
EKINOMIOUS
Options Main Events Activation
Four hospitality & PR
events per year
Thousand EUR
A. Three Years’ Campaign
Sep 2014-April 2017
BWR Fastnet TJV VG Budget Cost per year
A1. New yacht x x x x 6,832 2,277
A2. Premium 2nd hand x x x x x 4,068 1,856
A3. 2nd hand x x x x x 3,564 1,188
B. Two Years’ Campaign
Sep 2014-April 2016
B1. Premium 2nd hand x x x x 3,198 1,599
B2. 2nd hand x x x x 2,694 1,347
C. One Year Campaign
Sep 2014-April 2015
C1. Premium 2nd hand x x 2,328 2,328
C2. 2nd hand x x 1,824 1,824
Budget - Option B1. is our initial recommendation
Comments
- Option A1. (Building a new yacht) would increase the sporting chances in the championship. In this case, the
participation at the Barcelona World Race could be done with a charter boat, if desired
- Activation includes turn-key hospitality at the starts of the races and tailored-made events for 30 guests
including corporate sailing, accommodation on site, branded dinner at iconic location, access to VIP lounge (if
available), transfer from airports and hospitality/event manager on site
20. Dynamic Exclusive Global Strategic Engaging Reliable
Partnership options
The different partnership options are
• Naming Partner
- Main Sponsor of the team, owning the denomination
and the messaging
- Full branding exposure, PR and media ownership
- Co-skipper selected to accommodate your media and
business needs, e.g. a German to tackle the German
speaking markets
- Full access to yacht and skippers for hospitality & PR
- Valuation: 60%-90% of agreed budget
• Sponsor
- Comprehensive range of rights (association, image,
communication, PR), branding according to level, and
hospitality benefits at each start
- Valuation: 10%-40% of budget
• Technical Partner
- Ideal to showcase your products on board
- Valuation: 25-100k EUR (VIK)
!
EKINOMIOUS
22. EKINOMIOUS, a sports management agency around premium
sports with a reliable team focussed on building strategic
partnerships
Dynamic Exclusive Global Strategic Engaging Reliable
COMMERCIAL & MARKETING
MIKE MARQUÉS
!
! 17+ years of multi-functional experience
! Head of Business Development of Volvo
Ocean Race 2011-12, the prime round the
world crewed race
! Commercial Director for the Miami Stopover
Volvo Ocean Race 2012
! MBA INSEAD, MSc Engineering
OPERATIONS, FINANCE, LEGAL
PABLO DÍAZ DOMINGUEZ
!
! 8+ years experience in the direct management
of teams and companies
! Consultant and technical lead in operations
! Extensive experience as an active sailor
throughout the last 20 years
! MBA INSEAD, MSc Engineering
PRESS OFFICER
JAVIER SOBRINO
HOSPITALITY
BIANCA FABER
! Media Manager for Rolex sailing
sponsorships
! Former Volvo Ocean Race, Audi
MedCup, America’s Cup
! Runs a Munich based top
class event management
agency
DESIGN
STELLA A. LEE
! Responsible for branding, visual
communication
! Worked for Virgin Galactic, Cloud9
Architects, Getty Museum
EKINOMIOUS
