Since its inception, Twitter has been a little mysterious to a lot of people online. Part of its mystique is the 140-character each tweet allows. Any more than that number and your tweet will be truncated. You need to learn to be brief.

1. compukol.com http://www.compukol.com/blog/the-effect-of-more-twitter-followers-on-your-business/
The Effect of More Twitter Followers on Your
Business
By Michael Cohn on Aug 31, 201331
Since its inception, Twitter has been a little mysterious to a lot of
people online. Part of its mystique is the 140-character each tweet
allows. Any more than that number and your tweet will be truncated.
You need to learn to be brief.
Once you have researched Twitter and realize that it is something
that you want to be involved with for your business, the next feature
that you will want to pay attention to is acquiring followers on Twitter.
Acquiring followers is important but it is also important to understand
that it is more important to concentrate on quality versus quantity. The chances are great
that if you follow people, they will follow you back. You will find that it isn’t going to be a big
challenge to gather a number of followers on Twitter. However, it may be a little more
challenging to gather the right followers on Twitter. Of course, you need to just keep at it
and your list of followers will be what you want it to be.
What are the issues if your Twitter followers are too many?
If you have a large number of Twitter followers, it is important to understand the issues
that may arise because of that. Twitter, just like all other social media channels, is about
building relationships and interacting. If you have a Twitter community (or communities) that
is too large in number, it will be a lot more difficult to interact. If you are not able to interact
effectively, your relationships with your Twitter followers will not be as strong as they
should be. It is critical that you have enough time and energy to interact with everyone with
whom you wish to interact. Remember, you are using Twitter to strengthen your business
relationships and the only way to effectively do that is to pay attention to your online
Twitter connections. The last thing you want or need is for your Twitter followers to fade
into the woodwork because, at that point, they will basically not exist for you. With that in
mind, you should do everything in your power to protect the size of your Twitter groups so
that they don’t grow beyond a certain size.

2. Managing your followers on Twitter
It is essential that you manage your Twitter followers effectively. That means that you
need to have a good sense of who you are following and who is following you back. You will
also want to pay attention to who is very active on Twitter and who is not active. The
reason that this information is important to you and your business is that if a particular
follower is not interacting with you at all (or very little), you should consider not following
that person anymore. In any case, it is very important for you to look at your list of Twitter
followers on a regular basis so that you can continually “purify” your list so that it is the best
that it can be for your business at all times. Keep in mind that it will do you no good at all if
you have 10,000 followers but you only actually know 1,500 of them and of those 1,500, you
are only actively involved with 250. It just makes no sense for you to waste your time (and
space) with followers who don’t add anything and who you don’t benefit either.
How to unfollow Twitter followers
If you wish to unfollow any of your followers, all you need to do it to select the follower’s
name and click the “unfollow” button. If you have a bunch of people whom you wish to
unfollow, you can do that as well. There is also a lot of additional information that you can
glean if you hover your mouse over a particular follower’s name, such as the average
number of tweets that they are sending per day.
Conclusion
Twitter is still a very effective social media tool that can really help your business when it
comes to your online interactions. It is important that you understand why and how it can
work for you and leverage it in the most effective way possible for your business. Twitter is
here to stay and it is advisable that you take advantage of whatever you can and hone and
perfect your list as much as possible.
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Michael Cohn
Founder and CTO at CompuKol Communications LLC
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol
Communications LLC. He has over 25 years of experience in IT and web
technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and
entrepreneurs increase their exposure and reputation on the Internet.
CompuKol consults, creates, and implements communication strategies for
small businesses to monopolize their markets with a unique business voice, vision,
and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major
telecommunications company, where his main focus was on initiating and leading
synergy efforts across all business units by dramatically improving efficiency, online
collaboration, and the company’s Intranet capabilities, which accelerated gains in
business productivity. His expertise includes social media marketing strategies;
internet marketing; web presence design; business analysis; project management;
management of global cross-matrix teams; systems engineering and analysis,
architecture, prototyping and integration; technology evaluation and assessment; systems
development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington
University in Washington, DC; and a Master’s degree in computer science and a Bachelor
of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck,
NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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Tags: business relationships, relationship management, Social Networking, Twitter,

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