Social computing in business

Social computing in business 2011-09-12 ISM, Vilnius

Want to discuss?
...let’s agree on the problem!
(guys, get in the shoes of the businessmen)

What is the goal of the business?

If the money is the goal...
...then what does prohibit us from earning more $$$ ?

Where is the constraint?
Within the company: when demand is higher than company’s capacity (“we can’t produce as much as the market requires”)
Outside the company: when company’s capacity is higher than market demand (“we could (produce and) sell much more if only customers required more”)

Exploit the constraint: internal or external?

Common problem
NOT ENOUGH SALES
(how to increase sales with blogs, twitter, facebook, youtube, google plus, etc etc?)

Criteria for the solution
Technology can bring benefits if and only if it diminishes a limitation

Limitations already diminished with technology
Travel time: carriage vs. car
Point of talk: fixed phone vs. cell phone
Reporting time: paper reports vs. ERP
Data reach and sharing: old times vs. internet
...and many more....

Ready do discuss?
Limitation: volume of sales
Technology: Twitter, Facebook, Youtube, Google Plus, blogs, etc
The goal: increase in sales
Don’t forget: B2C vs. B2B (different environments)

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Social computing in business

by commonsenseLT on Sep 19, 2011

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