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Made this for my people at McCann.

Made this for my people at McCann.

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Tumblr Presentation Transcript

  • 1. What
is
 Tumblr?

  • 2. Tumblr
is
a
free
and
lightweight
blogging
platform,
aimed
at
making
it
easy
to
share
text,
 photos,
quotes,
links,
music,
and
videos,
from
your
browser,
phone,
desktop,
email,
or
 wherever
you
happen
to
be.
It
is
derrived
from
the
notion
of
“tumblelogging”
or,
short
 form
blogging
somewhere
between
Wordpress
&
Twitter.
 Tumblr
was
created
by
David
Karp
when
he
was
20
years
old,
fresh
 out
of
working
for
the
start
up
“Urban
Baby”
(He
taught
himself
 Japanese
to
fly
out
and
meet
with
the
developers
when
was
17).
 Running
the
company
is
himself
and
another
developer,
Marco
 Arment.

 Once
your
sign
up,
this
is
was
your
dashboard
looks
like.
As
you
can
see,
it’s
relatively
painless
to
 write
something,
throw
up
a
photo,
link,
a
conversation
you
had,
music
or
video.

  • 3. Choose
from
a
variety
of
user
created
themes
taking
 advantage
of
Tumblr’s
sumple,
open
API.
Themes
range
 from
designy
to
complicated
and
it’s
all
free.

  • 4. Follow
or
Unfollow
people’s
blogs
and
 then…
 …watch
their
posts
stream
in
whenever
you
log
in.
Re‐blog
 them
to
your
own
and
share
in
the
push/pull
information
 exchange.

  • 5. Other
cool
stuff
 Are
you
a
friendless
loser
that
sits
in
 front
of
your
computer
too
much?
 Tumblr
solves
that
by
offering
you
a
 way
to
connect
with
people
in
your
 neighborhood
!
Those
crazy
kids…
 Tumblr
trends
allows
a
real
time
 comparison
with
4
topics
being
discussed
 on
it’s
site
at
any
given
time.

  • 6. Examples
&
 Opportunities

  • 7. The
following
tumblrs
have
HIGH
traffic.
Here’s
what
they
do:
 Fashion
Orbit
–
 Displaying
secret
 sample
sales,
ads,
 and
fashion
culture.
 Three
Frames:
 pradody
site
part
of
 the
1‐function
site
 trend.
In
this
case,
3
 frames
.gifs(a
meme
 on
its
own)
 Sexpigeon:
a
bay
 area
blogger
that
 records
his
 observations
in
a
 poetic
and
often,
 hilarious
tone.
 Artorialist‐selected
 images
of
‘hot
 chicks
at
art
 openings’
content
 from
World’s
Best
 Ever
in
Tumblr
form,
 that
sells
space
to
 brands

  • 8. Ideas
for
Brands
+
Tumblr
 Food
Trucks/Restaurants
 apparel
 Tumblr
is
a
bastion
of
hipster
types
showing
off
their
clothing
finds.
 Clothing
is
a
huge
Quality,
local
shops
with
street
cred
can
quickly
 Blog/Book
 Social
Networks
 post
what
new
wares
they
have.
Would
be
a
perfect
move
for
NY
 based
Dave’s
Quality
Meat
that
have
a
high
turn
over
of
product.
Or
 Nike
for
that
matter.
 Branded
 Conferences
 Galleries
 Celebrity
artist/designers
would
do
well
in
this
arena,
 as
they
could
also
post
pics/video
of
their
daily,
 Designers/Artists
 unique
lives.