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Cloud Adoption in Capital Markets:
A Perspective
Moving to the cloud is not a one-size-fits-all proposition. Given the
array of options, the decision to adopt cloud computing requires a
thoughtful and flexible roadmap to guide applications and processes,
set priorities, address security considerations and establish return-on-
investment objectives that are above and beyond non-core services.
Executive Summary
As the financial services industry continues
its slow recovery from the 2007-2008 global
economic crisis, business sponsors and key
decision makers the world over are continuously
looking to generate alpha performance for their
business while trying to recover lost profitability.
A key metric is keeping IT infrastructure costs
and operational risks under control.
Given this context, cloud services have emerged
as a viable business imperative. The cloud enables
financial services companies to focus more on
core competencies — growing assets, servicing
customers, gaining faster time to market for key
offerings, reducing capital expenses via pay-per-
use models, and enabling services to quickly flex
with market demands.
This white paper offers our point of view on
how cloud adoption can deliver significant and
unique business benefits to capital markets firms
based on:
•	Analysis of current cloud adoption trends
within the industry.
•	Advantages and challenges surrounding cloud
adoption by industry firms.
•	Drivers of cloud-based solutions for capital
markets.
From our assessment, we will:
•	Propose a risk-management framework for
overcoming persistent security concerns.
•	Classify business processes around cloud
services, and offer a time horizon for adopting
cloud computing.
•	Recommend a return on investment (ROI)
assessment model for cloud computing.
Cloud Adoption in Capital Markets
The forever-changing business environment
and greater regulatory supervision have helped
accelerate the pace of cloud adoption in the
financial services industry. In 2012, research
estimated that global spending on cloud
computing in capital markets would grow to
US$2.8 Billion in 2013.1
A recent ECI survey shows
that as of September, 2013, 87% of investment
management firms were using some form of
cloud computing services.2
• Cognizant 20-20 Insights
cognizant 20-20 insights | april 2014
2
Many financial services firms already use the
cloud to power CRM, HR applications, employee
benefits and basic non-mission-critical technology
functions. Though public cloud computing has
been a major talking point for financial institu-
tions, firms prefer to deploy private clouds for
core applications within their own data centers —
citing security and compliance as chief concerns.
As early as 2011, 60% of the world’s financial
services companies had funded private cloud
initiatives.3
Hybrid clouds have found applica-
tions in multiple areas, and sometimes in specific
communities, such as the NYSE Capital Markets
Community platform.4
Software as a Service (SaaS) and infrastructure as
a Service (IaaS) are widely used in capital markets,
serving as the foundation for various third-party
products. Recent trends in the adoption of Private
Platform as a Service (PaaS) have shown to sig-
nificantly improve infrastructure efficiency and
reduce infrastructure costs.5
Cloud-based solutions are used by numerous
buy-side firms in the areas of analytics, portfolio
management, decision support and investment
administration. For sell-side firms, these solutions
support corporate action, regulatory compliance
and reporting.6
As the cloud market unfolds, we expect capital
market firms to develop a comfort level in
leveraging back-end applications on the public
cloud platform, with pure financial applications
to follow. Since data security remains a major
concern for market participants, we believe they
should begin their cloud journey with non-critical
applications centered on non-confidential/non-
critical data, with services provided by partners
with demonstrated and documented security
mechanisms. Once fears over data security are
allayed, and as cloud service providers evolve
with higher security standards and widely
accepted industry protocols, market players
should consider partners that have the necessary
security mechanisms in place to accommodate
pure financial applications that involve confiden-
tial customer data.
Business Cases for — and Against —
Cloud Adoption
Given that cloud technology is in its very early
stage of adoption by the capital markets industry,
various challenges — some real, others colored by
perception — must be overcome by market par-
ticipants. Also, there are cases for and against
adopting cloud computing. As such, a rigorous
assessment of whether the cloud’s benefits
outweigh its disadvantages, as well as strategies
for mitigating challenges, must be undertaken.
Major Drivers for the Cloud in Capital Markets
In addition to the cloud’s main advantages —
cost optimization and revenue transformation
(Cap-Ex to Op-Ex conversion) — we see regulatory
cognizant 20-20 insights
Source: Tower Group. Destination 2015 - Spending on Cloud Computing in FS. It is anticipated that cloud spending in
global financial services will grow from US$4 Billion in 2010 to more than US$27 billion by the end of 2015.
Figure 1
 Overall Cloud Spend
 Private Cloud Spend (as a percent of total)
0
2010
4
14
26.4
10
5.2
1.2
2012
SpendinginBillion$
2015
5
10
15
20
25
CAGR 53%
30
Private Cloud and Public Cloud in the Financial Services Industry
3cognizant 20-20 insights
Figure 2
Factors Favoring and Challenging Cloud Adoption
Factors Favoring Cloud Adoption Factors Challenging Cloud Adoption
Capital Optimization
•	Cloud adoption gives the ability to convert Fixed
Infrastructure Costs (CAPEX) into Variable Costs
(OPEX).
•	Cloud enables transition to pay-per-use model and
is profitable when benefit from cloud transition >
Fixed Infrastructure Costs.
Security and Availability
•	Cloud service providers are reluctant to take full
responsibility for security in the cloud since security
is a shared responsibility.
•	Even the most reliable cloud providers have faced
outages and immense business impact.
•	Cloud service providers’ maturity is a definitive
question and the industry is just out of its infancy.
However, secure access to publicly available client infor-
mation can be provided by cloud service providers. For
example, client research reports, research and insights.
Increased Revenue Potential
•	Cloud computing frees up organizations from
routine IT activities and allows employees to focus
on more strategic, innovative and revenue-gener-
ating work.
•	Study predicts businesses’ increased revenues
from cloud enablement could reach US$1.1 trillion
a year by 2015.
Cross-Border Rules for Data Access
Concerns continue to linger around cross-border data
movement across the EU and the U.S. as, as govern-
ments around the world emphasize information privacy,
(e.g., European Data Protection Directive).
Recently many cloud providers, including AWS and
Microsoft Azure, have started participating in the safe
harbor programs.
Infrastructure Scalability and Agility
•	Minimal/no requirement of hardware, software
license and implementation service. Small and
medium enterprises (SMEs) adopt early, since
cloud enables infrastructure scalability when
needed.
•	Large firms can achieve infrastructure agility
through proper change management and integra-
tion of cloud.
Vendor Dependency/High Switching Cost
In SaaS, cloud service providers give access to resources
via Web interfaces, proprietary APIs or command line
tools. Switching costs will be high, and finding a provider
offering a similar range of features might be difficult.
Resource Utilization
a.	Removes the issue of over-provisioning a network
with spare capacity or under-provisioning with
demand exceeding availability.
b.	Drives focus on core competency as cloud frees up
time, efforts and budget.
Limited Liability of Cloud Service Providers
Cloud service providers do not share complete liability
(loss of revenue or penalties) in case of violations of
Service Level Agreements (SLAs).
Minimum Data Readiness Requirements
a.	Data readiness requirements for cloud transition
are very minimal, so less time is needed to adopt
cloud services.
b.	Any data stored in databases can be moved to the
cloud. For the data in the file format, converters
are readily available for transition.
compliance and emerging technologies as the two
major reasons capital markets firms will increas-
ingly embrace cloud solutions.
Regulatory Compliance
The U.S. Dodd-Frank Act and the EU’s European
Market Infrastructure Regulation (EMIR) have
given rise to new regulatory requirements in
the areas of storage, compliance and reporting.
New solutions for Dodd-Frank adherence were
launched by cloud service providers and targeted
primarily at small and medium firms in banking,
asset management, hedge funds and insurance
brokerage. These companies prefer not to
make heavy capital investments in infrastruc-
ture/licensing to meet impending regulatory
compliance deadlines.7
cognizant 20-20 insights 4
Figure 3
Regulatory Compliance
Emerging Technologies: The Cloud as an Enabler
We believe that newer technologies such as big
data, analytics, mobility and social media make it
possible to realize more value from cloud. Cloud
computing has significant potential to make
emerging technologies easier and more efficient
to use by shifting data management from an
important competency to a critical competitive
differentiator.
Big Data
In response to the challenge of managing the
ever-increasing volume and velocity of data, and
the need to analyze it in real time, capital market
firms are setting aside a bigger slice of their IT
spend on big data technologies — a market that
is expected to grow to US$16.9 billion in 2015
(from US$3.2 billion in 2010).8
Considering the
massive computing power and storage required
to support big data, plus the flexibility that the
cloud provides, the use of cloud-based solutions
is a logical fit. Two major areas in which big data
and the cloud can be used together are:
•	Financial and reference data management.
•	Trading and risk analytics for calculating
metrics used in pre-trade analysis, portfolio
analysis, performance attribution, simulation
and scenario analysis.
Analytics, Mobility and Social Media
The global cloud analytics market is expected to
grow — from US$5.25 billion in 2013 to US$16.5
billion in 2018 (CAGR of 25.8%).9
Cloud analytics
services give rise to new opportunities in areas
of capital markets that require analytical insights
for decision making, e.g., pre-trade and post-trade
analytics.10
In fact, according to Juniper Research,
the cloud-based mobile market will likely generate
annual revenue of US$9.5 billion in 2014.11
Cloud computing has the potential to be highly
synergistic with analytics, mobility and social
media. The value proposition that this combina-
tion offers will enable fund managers to use a
mobile platform to perform analytical calcula-
tions on the cloud using social media data input.
A Management Framework for
Mitigating Risk in the Cloud
Addressing deep-seated security concerns around
cloud computing is a big issue, due to the sensi-
tivity of the systems and data that are critical
to capital markets firms’ operations. The key to
overcoming these trepidations is to offer security
provisions that are tailored to these companies.
It is thus incumbent upon service providers and
industry players to understand the types of data
they are working with and the processes behind
data generation, location, access and protection.
Adherence to compliance regulations must also
be top of mind.
Our risk-management framework provides
four levels of security. In our view, it is the only
proposed solution for customizing cloud security.
As such, it should be thoroughly assessed and
understood before adopting a cloud solution. It
covers the following security levels:
•	Level 1 (policy security): Controls and
processes that define, report and enforce the
security of the operating environment, applica-
tions and data that must be defined at the pol-
icy-security level. The end consumer’s security
Business Lines Impacted Areas Where Cloud Can Be Used
Investment Banking Regulatory Reporting.
Wealth Management &
Investment Advisory
Regulatory reporting requirements on financial advisors for disclosing
details such as assets under management (AUM), leverage including
off-balance sheet items, counterparty exposure, valuation, trading
policies and side arrangement.
Hedge Funds & Private
Equity (PE) Funds
Recordkeeping requirements and reporting of Assets Under
Management (AUM), counterparty credit risk exposure, valuation meth-
odologies and practices, types of assets held and trading practices.
Securities Trading
Real-time and pre-decided, period-based reporting for public,
regulators, and market supervision while following the guidelines for
data dissemination.
cognizant 20-20 insights 5
responsibilities greatly differ among cloud
service models — a consideration that should
be factored in.
•	Level 2 (environment and infrastructure
security): Addresses recoverability and pro-
tection of system-level assets and infrastruc-
ture. Recording of infrastructure configuration
and policy changes, along with security for the
logging, auditing and reporting environment,
are covered here. Comprehensive disaster
recovery, availability and a redundancy plan lay
the groundwork for robust cloud security.
•	Level 3 (systems and platform security):
Insulates cloud networks with a secure
connection to guard against data leakage
and eavesdropping. This process involves
intrusion detection, hardening applications,
and database and network servers to ensure
confidentiality, integrity and availability of data
at rest, in transit and in use.
•	Level 4 (data security): The first three levels
guarantee the final level of data security. This
level classifies the identities of stakeholders
(admin, end users, operations, etc.); assigns
resource and access privileges based on roles;
validates identities on the basis of cloud cre-
dentials (authentication), and grants access
to protected cloud infrastructure resources
(authorization).
Business Process Classification
for Cloud Adaptability
Based on our analysis, we have classified capital
markets business processes into three categories,
with a view toward providing a cloud adoptability
time horizon (see Figures 5 and 6).
•	Phase 1 includes non-core/non-critical/non-
proprietary applications that involve low col-
laboration, data from third party vendors,
accounting and reporting applications. These
applications have relatively low risks, and can
be moved to a private cloud or replaced with
existing public cloud applications relatively
easily.
•	Phase 2 includes mission-critical applica-
tions that deal with transactional data,
account-related data and analytical appli-
cations with short peak load duration. Due
to the criticality of these applications, the
assessment phase should carefully consider
the potential impact of downtime and have
sufficient risk-mitigation measures in place.
Figure 5
Phase-Wise Classification Metrics
Basis for
Classification
Phase 1 Phase 2 Phase 3
Investment Banking
Non-Core/Non-Critical/
Non-Proprietary Applications
Mission-Critical
Applications
Customer-Oriented
Applications
Type of Data
Third-Party Data,
Transactional Data
Transactional Data,
Account Data
Customer Data
Collaboration Between
Applications
Low High High
Computational Needs Medium High Medium
Risks Involved In
Downtime/Criticality
Medium High High
Figure 4
L1
L2
L3
L4
Policy Security
Environment and
Infrastructure Security
Systems and
Platform Security
Data Security:
Identities of
Stakeholders
Access Privileges
Authentication
Authorization
Cloud Security – Risk
Management Framework
cognizant 20-20 insights 6
•	Phase 3 focuses on business processes
powered by applications that pivot around
critical customer data. As cloud comput-
ing matures and capital market firms develop
a level of comfort for managing risks around
this technology, data security measures such
as masking, encryption, tokenization, etc. can
be used to safeguard customer data before
placing it in the cloud. Moreover, cloud adop-
tion for individual business processes can be
done on a case-by-case basis.
We envision a future ideal state that will include
all Phase 1 applications in the public cloud, Phase
2 applications in public/private hybrid cloud, and
Phase 3 in a private-on-premises cloud.
Figure 6
Business Process Classification in the Capital Markets Industry
With a View on Cloud Adoptability in Three Phases
Capital Market-Specific Business Process
Business
Area
Categorization
Trading &
Order
Management
(Front Office)
Trade Strategy &
Order Management
Order Routing &
Management
Pre/Post-Trade
Analytics
Pre/Post-Trade
Compliance
Execution
Strategies
Pricing &
Structuring
Quoting/Market
Making
Research
Algorithmic
Trading
Deal Capture & Position
Management
Trade Capture &
Enrichment
Matching &
Netting
Confirmation &
Affirmation
Position Keeping
Client Management
Customer
Acquisition
Onboarding
Customer
Service
Middle
Office
Recordkeeping
Services
Deal
Confirmation
Portfolio
Recordkeeping
Reference Data
Management
Performance
&Attribution
IT Trade Support
Risk Compliance
& Control
RiskAnalysis
Post-Trade
Compliance
Clearing &
Settlement
(Back Office)
Clearing & Custodial
Services
Position
Management
Payment
Processing
Regulatory
Reporting
Trade Settlement
Custodial Servicing
CorporateAction
Processing
Depository &
Investor Services
TransferAgency
Services
Collateral Management
Margin
Management
Securities Lending
Collateral
Management
Income & Dividend
Processing
Investment/Fund
Accounting
Portfolio
Management
Portfolio Strategy
Portfolio Strategy
& Models
Decision Support
Engines
Pre-Trade
Analytics &
Compliance
Research &
Analysis
AssetAllocation
Strategy
FundAdministration
Investor-
Customized
Reporting
FundAnalytics
Fund Legal &
Compliance
Regulatory
Reporting
Common Business Process
Business
Area
Categorization
Data Management Services
Securities Reference
Data
Client Reference
Data
Market Data Pricing Data Trade Data
Governance,
Risk &
Compliance
Legal & Compliance Regulatory Reporting KYC Processing Trade Surveillance Legal
Risk
Management
AML SOX Market Risk
Credit Risk/
Counterparty Risk
Enterprise/
Operational Risk
Risk Monitoring &
Reporting
Client Management Client Onboarding Client enquiries CRM Reporting
Communication
Services
Channels &
Infrastructure
Client/Partner/Trading
Portals
Telephony/
Fax/E-mail/FIX
Interfaces Client Connectivity
Exchange/ECN
Connectivity
Vendor/Partner
Connectivity
Accounting
Controlling &
Reporting
Treasury
Cash Management &
Forecasting
Funds Transfer Cost
Attribution
Product Control P&LAnalysis
Ledger Control &
Reporting
Reconciliation (Nostro/
Depot/GL)
Finance
Accounts Payable/
Receivables
FinancialAccounting
& Reporting
General Ledger
Postings
Billing &
Invoicing
n Movable to Cloud Phase 1 n Movable to Cloud in Phase 2 n Movable to Cloud in Phase 3
cognizant 20-20 insights 7
Cloud Return on Investment
Assessment Model
A return on investment assessment model is
essential for evaluating if the envisioned cloud
transition will provide benefits greater than the
current application and the cost incurred along
the way (see Figure 7). Estimating the potential
ROI involves:
•	Undertaking a thorough assessment of internal
applications and identifying the business
processes/applications that are suitable for
cloud transition.
•	Quantifying the key metrics from identified
applications in their current state.
•	Quantifying the metrics of these applications
in the transitioned state (envisioned system).
•	Substituting quantified metrics in the ROI
assessment model for objective decision
making.
Depending on the business/IT strategy, an
objective judgment for cloud adoption can be
made by capital market firms based on the factors
listed in Figure 8.
Figure 7
Cost
Savings &
Incremental
Revenue
Potential
Performance
Enhancement
Cost of
Potential
Risks
Transition
Cost
Cloud ROICostsBenefits
Return On Investment
Figure 8
Return On Investment
Quantifying Benefits Derived from Cloud Quantifying Costs Incurred in Adoption
Cost Savings & Incremental Revenue
•	Measure workforce, software, hardware and
hosting cost; Capex to Opex potential.
•	Estimate additional revenue generated through
transition to cloud.
•	Estimate savings from transition to cloud
reinvested for revenue-generating opportunities.
Potential Performance Enhancement
•	Evaluate the potential for performance enhance-
ment in quality, timeliness and productivity.
•	Measure the effort saved, improvement in utiliza-
tion, automation, quality of user experience.
Transition Cost
•	Estimate the cost incurred to integrate the cloud
platform with existing system. Costs to address
change management and integration challenges.
•	Measure the recurring cost component, which
includes cloud platform subscription fee, transac-
tion fee, coordination and security cost.
Costs Associated with Potential Risks
•	The costs of risk vary depending on the criticality
of the applications. Measure costs of risk involved
in cloud adoption (e.g., impact of service outage)
by assigning risk weightage to applications based
on criticality.
•	Understand up front what the exit strategy will
be, and build those costs into ROI analysis.
cognizant 20-20 insights 8
Figure 9
Key Performance Indicators
Key performance indicators (KPIs)12
can be used
to evaluate the effectiveness of cloud adoption.
KPIs can be broadly classified under metrics such
as quality, performance, time, profitability and
cost. Figure 9 documents indicative KPIs.
Cloud Solutions for Phase 1
There are cloud service offerings for capital
markets business processes identified for the
Phase 1 transition. Figure 10 lists the available
cloud business solutions.
Looking Ahead
Despite engrained negative perceptions about
security and privacy, cloud technology can be
easily adapted for capital markets firms. However,
effective adoption will require vendors and firms
to work together to overcome the challenges.
Moving non-core business processes to the public
cloud is a suggested first step because capital
markets firms are risk-adverse and may expect
a tangible ROI before fully embracing the cloud.
But, since cloud service offerings are in the initial
Terms Definitions
Quality
Usability Level of ease of use and improvement in user experience.
Error Rate Default rates, mean time between failures.
Green Benefits Service /Hardware Utilization and KwH savings. 
Performance
Utilization Ability to maximize workloads.
Capacity Size of the workload compared to available infrastructure.
Time
Timeliness Degree of service responsiveness, mean time to recover.
Volume Volume of transactions processed per unit of time.
Time to provision Time required to provision network and storage resources.
Profitability
Margin Growth Ability to generate revenue and margin increase per unit of revenue.
Revenue Growth
Rate of revenue growth, rate of new market acquisition, ability to increase
profits/customers.
Value Generated
Business value generated per effort hour / Business value generated per
watt consumed.
Cost
CAPEX costs CAPEX cost on-premise ownership versus cloud CAPEX Cost.
OPEX costs OPEX cost on-premise ownership versus cloud OPEX Cost.
Total Cost of Ownership (TCO) On-premise physical asset TCO versus cloud TCO.
Support Cost Headcount support personnel / Support time.
cognizant 20-20 insights 9
Figure 10
Available Cloud-Based Solutions in the Market
stages of development, a break-even on the
investment in cloud may take time. Migrating core
business processes to the public cloud should be
de-prioritized until a clear business case is made
and returns from earlier non-core initiatives can
be quantified.
Cloud-based services will also lead to newer
operating models, such as co-sourcing of services
in the areas of accounting, data management
functions and rebalancing. This will enable opera-
tional resources to be leveraged on a need basis.
As a consequence, service providers will emerge
as providers of skilled resources during times of
increased demand, such as tax-reporting season
and new fund launches.
As mentioned earlier, most investment
management firms are satisfied with the cloud’s
ability to reduce IT costs. In fact, according to
the report by ECI, 93% said their chosen cloud
deployment method either meets or exceeds
expectations; 91% percent of surveyed firms
stated that they believe the cloud is simplifying
management of their IT systems. Given these
high satisfaction levels, the survey points out
that financial services firms will continue to
leverage the cloud, and that the rate of adoption
is expected to grow at a rapid pace over the years.
Capital markets companies that are thinking
about cloud adoption should consider using our
roadmap to identify prospective business process
areas and applications that can be migrated
to the cloud. Firms can also use our proposed
security and return on investment framework
as a checklist to assess the feasibility of cloud
adoption.
Business Process Cloud Solutions
Corporate Action
Enterprise-grade cloud solutions for
end-to-end corporate actions
Xsprisa
Portfolio management,
investment admin-
istration, reporting,
decision support.
Cloud-based outsourcing solution for
hedge funds, asset managers, fund of
funds and buy-side firms consolidating
applications across trading middle/back-
office operations
InvestCloud mbOffice, InvestCloud
CustomPort (for more customized
and complex deployments).
Reporting
Risk and Attribution Reporting, Trade
Data, Regulatory Compliance
InvestCloud, Thunderhead One,
Kloudtrack
CRM
Campaign Management, Sales
Automation Applications, CRM, Social
Media Monitoring for Market Participants
Tier1ACE, Salesforce.com, Navatar
Capital Markets Cloud
Market Data
Cloud-Based Market Data Platform
SuperDerivatives DGX,
XigniteonDemand
Analytics
Pre-Trade Analysis, Portfolio Analysis,
Performance attribution, Simulation,
Scenario Analysis
CloudMetrx, StatPro Revolution,
Ipreo,
cognizant 20-20 insights 10
Appendix A
Source: 2012 Vertical IT & Communications Survey, IDC, May 2012 N=229 Multiple Responses Allowed —
Will not equal 100%
Which of the Following Items Are Acting as Impediments to More Fully Deploying Cloud Services?
We still have concerns over security and high availability.
We have not yet developed a cloud roadmap
identifying technologies/apps to move to cloud.
We still have concerns about cross-border
rules for accessing data.
We have not architected how our organization will burst
from our own systems/private cloud to the cloud provider.
We have not yet figured out our end-to-end service
management strategy for cloud.
We have not yet created a service
catalog for cloud services.
We have not identified what our
exit plan for cloud would be.
We are concerned the cloud provider
will not continue to innovate.
0 10 20 30 40 50
46.9%
24.5%
21.0%
17.4%
16.4%
15.2%
11.6%
10.9%
Appendix B
Glossary of Terms
1	 Cloud Deployment Models:
1.1	 Public Cloud: An arrangement in which multiple cloud computing clients use a single vendor-
run, off-site server simultaneously.
1.2	 Private Cloud: An off-site server or servers used and maintained by client exclusively. It can be
accessed only through a private network.
1.3	 Hybrid Cloud: A cloud which is a composition of two or more interoperable clouds (e.g., private
+ public), enabling data and application portability.
1.4	 Community Cloud: A cloud that is shared by several organizations with common concerns,
managed by the organizations or by a service provider. Costs are spread over fewer users than
a public cloud.
2	 Service models:
2.1	 SaaS (Software as a Service): The most common form of cloud computing, in which a vendor
sells access to its software via the Web. The software runs on the vendor’s servers and the user
is charged on a pay-as-you-go basis. Gradually evolving to BpaaS - Business Process as a Service
2.2	IaaS (Infrastructure as a Service): A vendor sells access to data storage, networking and other
services online to software developers.
2.3	PaaS (Platform as a Service): A cloud computing service that provides a computing platform
and a solution stack as a service. In this model, the consumer creates the software using tools
and/or libraries from the provider.
2.4	BpaaS (Business Process as a Service): BPaaS is any type of horizontal or vertical business
process that is delivered based on the cloud services model.
3	 Collocation: The use of servers or sometimes just physical space for servers-maintained and rented
to clients by vendors.
4	 Elasticity: The ability of a cloud to handle greater or lesser computing loads on demand.
5	 Scalability: The ability of a system, network or process to handle a growing amount of work in a
capable manner or enlarge to accommodate that growth.
cognizant 20-20 insights 11
Footnotes
1	
Sankar, Sreekrishna, and Bill Fearnley, Jr., “Celent Study on Cloud Computing in Capital Markets.”
September 27, 2012. www.celent.com/reports/cloud-computing-capital-markets.
2	
Eze Castle Integration (ECI) Survey: Examining Cloud Usage Within the Investment Management Industry.
September 24, 2013. http://www.eci.com/knowledge-center/2013-cloud-usage-survey-results.html.
3	
Waters Cloud Report. November, 2011. http://www.waterstechnology.com/waters/special/2122278/cloud-
computing-special-report.
4	
Case study on VMWare in NYSE, April, 2012. http://www.vmware.com/in/company/customers/nyse-case-
study.html.
5	
Scott Bils, “Five Takeaways from the JPMorgan Chase Paas Announcement,” LeverHawk, March 8, 2013.
http://leverhawk.com/five-takeaways-from-the-jpmorgan-chase-paas-announcement-20130308211.
6	
XSPrisa, CPSII are existing cloud solutions available for Corporate Actions, Regulatory Compliance and
Reporting. http://www.iss-mag.com/news/cantor-fitzgerald-switches-to-cloud-platform-fo, http://www.
cpsii.com/.
7	
Dodd-Frank Compliance Solution from Nastel and CPS II Targeting Small and Medium Enterprises.
http://www.waterstechnology.com/sell-side-technology/news/2249870/nastel-unveils-dodd-frank-compli-
ance-offering, http://www.cpsii.com/.
8	
“Big Data Market Size in 2015.” IDC and IIA research estimates. http://cloudvane.com/2012/11/16/
idc-big-data-market-growing-by-40-annually-reaching-16-9b-by-2015/, http://www.forbes.com/sites/
gilpress/2013/12/12/16-1-billion-big-data-market-2014-predictions-from-idc-and-iia/.
9	
Cloud-Based Business Analytics Market: Global Forecast and Analysis. http://www.companiesandmarkets.
com/Market/Information-Technology/Market-Research/Cloud-Based-Business-Analytics-Market-Global-
Forecast-and-Analysis-2013-2018/RPT1146121.
10	
Cloudmetrx — A cloud-based analytic tool that revalues open positions across asset classes and OTC deriv-
atives. www.cloudmetrx.com/.
11	
Juniper Research on Mobility. The Juniper Research Blog, Juniper Research. http://www.juniperresearch.
com/analyst-xpress-blog/2010/01/26/mobile-cloud-application-revenues-to-hit-95-billion-by-2014-driven-
by-converged-mobile-services/.
12	
Building Return on Investment from Cloud Computing: Cloud Computing Key Performance Indicators and
Metrics. The Open Group. http://www.opengroup.org/cloud/whitepapers/ccroi/kpis.htm.
6	 Agility: Rapid provisioning of computer resources. Cloud environments can usually provide new
resources or storage in minutes.
7	 Outsourcing: Contracting with an outside specialist vendor for IT services, as is common in HR or
other areas.
8	 On Demand: A contract with an IT vendor that allows the user to easily access computing resources
whenever they are needed.
9	 Server: A central computer to which others are connected via a network.
10	Commercial Processing: Services ii (CPS ii). A service that provides risk management, compliance
reporting, verification and reconciliation services to address Dodd-Frank compliance requirements.
(http://www.cpsii.com/)
11	 Autonomy: Dodd-Frank recordkeeping solution. (www.autonomy.com/dodd-frank)
12	Nastel’s Autopilot: Nastel’s Autopilot solution for banks and brokerage firms for Dodd-Frank
compliance monitoring. (http://www.nastel.com/tech/cloud-computing.html)
13	Safe Harbor program: A regulation that reduces or eliminates a party’s liability under the law, on the
condition that the party performed its actions in good faith or in compliance with defined standards.
(http://en.wikipedia.org/wiki/Safe_harbor_(law)
About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out-
sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry
and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50
delivery centers worldwide and approximately 171,400 employees as of December 31, 2013, Cognizant is a member of
the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing
and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.
World Headquarters
500 Frank W. Burr Blvd.
Teaneck, NJ 07666 USA
Phone: +1 201 801 0233
Fax: +1 201 801 0243
Toll Free: +1 888 937 3277
Email: inquiry@cognizant.com
European Headquarters
1 Kingdom Street
Paddington Central
London W2 6BD
Phone: +44 (0) 20 7297 7600
Fax: +44 (0) 20 7121 0102
Email: infouk@cognizant.com
India Operations Headquarters
#5/535, Old Mahabalipuram Road
Okkiyam Pettai, Thoraipakkam
Chennai, 600 096 India
Phone: +91 (0) 44 4209 6000
Fax: +91 (0) 44 4209 6060
Email: inquiryindia@cognizant.com
­­© Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any
means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is
subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.
About the Authors
Rajagopal Sethuraman is a Senior Manager within Cognizant Business Consulting’s Banking and Financial
Services Practice. With over thirteen years of business consulting experience in the capital markets
industry and information technology service companies, he specializes in providing IT/consulting solutions
in the areas of trading, clearing and settlement functions across all asset classes. He holds a management
degree with specialization in finance/systems. He can be reached at Rajagopal.S@cognizant.com.
Harish Rahim is a Consultant within Cognizant Business Consulting’s Banking and Financial Services
Practice. With over five years of technology and consulting work experience in the banking and capital
markets industry, Harish has worked on leading buy-side front-office applications and has experience in
analytics and investment management practices. He is a management graduate from Indian Institute of
Foreign Trade – Delhi, with specialization in finance and marketing. Additionally, Harish is a FRM-certified
risk management professional. He can be reached at Harish.Rahim@cognizant.com.
Vasanth Kumar Bhaskar is a Consultant within Cognizant Business Consulting’s Banking and
Financial Services Practice. With over four years of technology and consulting work experience in
the banking and capital markets industry, Vasanth specializes in post-trade processing of OTC (over
the counter) derivatives in the Dodd-Frank era. He is a management graduate from Loyola Institute
of Business Administration, with specialization in finance and marketing. He can be reached at
VasanthKumar.Bhaskar@cognizant.com.
Acknowledgments
The team would like to acknowledge the contributions/advice of the following subject matter experts
in the development of this white paper: Vignesh Thiagarajan, Senior Consultant, Cognizant Business
Consulting, Banking and Financial Services Practice; Dilshad Kunnumal, Senior Manager, Business Devel-
opment, Cognizant Cloud CoE; and Balaji Varadarajan, Principal Architect, Technology, Cognizant Banking
and Financial Services Practice.

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Cloud Adoption in Capital Markets: A Perspective

  • 1. Cloud Adoption in Capital Markets: A Perspective Moving to the cloud is not a one-size-fits-all proposition. Given the array of options, the decision to adopt cloud computing requires a thoughtful and flexible roadmap to guide applications and processes, set priorities, address security considerations and establish return-on- investment objectives that are above and beyond non-core services. Executive Summary As the financial services industry continues its slow recovery from the 2007-2008 global economic crisis, business sponsors and key decision makers the world over are continuously looking to generate alpha performance for their business while trying to recover lost profitability. A key metric is keeping IT infrastructure costs and operational risks under control. Given this context, cloud services have emerged as a viable business imperative. The cloud enables financial services companies to focus more on core competencies — growing assets, servicing customers, gaining faster time to market for key offerings, reducing capital expenses via pay-per- use models, and enabling services to quickly flex with market demands. This white paper offers our point of view on how cloud adoption can deliver significant and unique business benefits to capital markets firms based on: • Analysis of current cloud adoption trends within the industry. • Advantages and challenges surrounding cloud adoption by industry firms. • Drivers of cloud-based solutions for capital markets. From our assessment, we will: • Propose a risk-management framework for overcoming persistent security concerns. • Classify business processes around cloud services, and offer a time horizon for adopting cloud computing. • Recommend a return on investment (ROI) assessment model for cloud computing. Cloud Adoption in Capital Markets The forever-changing business environment and greater regulatory supervision have helped accelerate the pace of cloud adoption in the financial services industry. In 2012, research estimated that global spending on cloud computing in capital markets would grow to US$2.8 Billion in 2013.1 A recent ECI survey shows that as of September, 2013, 87% of investment management firms were using some form of cloud computing services.2 • Cognizant 20-20 Insights cognizant 20-20 insights | april 2014
  • 2. 2 Many financial services firms already use the cloud to power CRM, HR applications, employee benefits and basic non-mission-critical technology functions. Though public cloud computing has been a major talking point for financial institu- tions, firms prefer to deploy private clouds for core applications within their own data centers — citing security and compliance as chief concerns. As early as 2011, 60% of the world’s financial services companies had funded private cloud initiatives.3 Hybrid clouds have found applica- tions in multiple areas, and sometimes in specific communities, such as the NYSE Capital Markets Community platform.4 Software as a Service (SaaS) and infrastructure as a Service (IaaS) are widely used in capital markets, serving as the foundation for various third-party products. Recent trends in the adoption of Private Platform as a Service (PaaS) have shown to sig- nificantly improve infrastructure efficiency and reduce infrastructure costs.5 Cloud-based solutions are used by numerous buy-side firms in the areas of analytics, portfolio management, decision support and investment administration. For sell-side firms, these solutions support corporate action, regulatory compliance and reporting.6 As the cloud market unfolds, we expect capital market firms to develop a comfort level in leveraging back-end applications on the public cloud platform, with pure financial applications to follow. Since data security remains a major concern for market participants, we believe they should begin their cloud journey with non-critical applications centered on non-confidential/non- critical data, with services provided by partners with demonstrated and documented security mechanisms. Once fears over data security are allayed, and as cloud service providers evolve with higher security standards and widely accepted industry protocols, market players should consider partners that have the necessary security mechanisms in place to accommodate pure financial applications that involve confiden- tial customer data. Business Cases for — and Against — Cloud Adoption Given that cloud technology is in its very early stage of adoption by the capital markets industry, various challenges — some real, others colored by perception — must be overcome by market par- ticipants. Also, there are cases for and against adopting cloud computing. As such, a rigorous assessment of whether the cloud’s benefits outweigh its disadvantages, as well as strategies for mitigating challenges, must be undertaken. Major Drivers for the Cloud in Capital Markets In addition to the cloud’s main advantages — cost optimization and revenue transformation (Cap-Ex to Op-Ex conversion) — we see regulatory cognizant 20-20 insights Source: Tower Group. Destination 2015 - Spending on Cloud Computing in FS. It is anticipated that cloud spending in global financial services will grow from US$4 Billion in 2010 to more than US$27 billion by the end of 2015. Figure 1  Overall Cloud Spend  Private Cloud Spend (as a percent of total) 0 2010 4 14 26.4 10 5.2 1.2 2012 SpendinginBillion$ 2015 5 10 15 20 25 CAGR 53% 30 Private Cloud and Public Cloud in the Financial Services Industry
  • 3. 3cognizant 20-20 insights Figure 2 Factors Favoring and Challenging Cloud Adoption Factors Favoring Cloud Adoption Factors Challenging Cloud Adoption Capital Optimization • Cloud adoption gives the ability to convert Fixed Infrastructure Costs (CAPEX) into Variable Costs (OPEX). • Cloud enables transition to pay-per-use model and is profitable when benefit from cloud transition > Fixed Infrastructure Costs. Security and Availability • Cloud service providers are reluctant to take full responsibility for security in the cloud since security is a shared responsibility. • Even the most reliable cloud providers have faced outages and immense business impact. • Cloud service providers’ maturity is a definitive question and the industry is just out of its infancy. However, secure access to publicly available client infor- mation can be provided by cloud service providers. For example, client research reports, research and insights. Increased Revenue Potential • Cloud computing frees up organizations from routine IT activities and allows employees to focus on more strategic, innovative and revenue-gener- ating work. • Study predicts businesses’ increased revenues from cloud enablement could reach US$1.1 trillion a year by 2015. Cross-Border Rules for Data Access Concerns continue to linger around cross-border data movement across the EU and the U.S. as, as govern- ments around the world emphasize information privacy, (e.g., European Data Protection Directive). Recently many cloud providers, including AWS and Microsoft Azure, have started participating in the safe harbor programs. Infrastructure Scalability and Agility • Minimal/no requirement of hardware, software license and implementation service. Small and medium enterprises (SMEs) adopt early, since cloud enables infrastructure scalability when needed. • Large firms can achieve infrastructure agility through proper change management and integra- tion of cloud. Vendor Dependency/High Switching Cost In SaaS, cloud service providers give access to resources via Web interfaces, proprietary APIs or command line tools. Switching costs will be high, and finding a provider offering a similar range of features might be difficult. Resource Utilization a. Removes the issue of over-provisioning a network with spare capacity or under-provisioning with demand exceeding availability. b. Drives focus on core competency as cloud frees up time, efforts and budget. Limited Liability of Cloud Service Providers Cloud service providers do not share complete liability (loss of revenue or penalties) in case of violations of Service Level Agreements (SLAs). Minimum Data Readiness Requirements a. Data readiness requirements for cloud transition are very minimal, so less time is needed to adopt cloud services. b. Any data stored in databases can be moved to the cloud. For the data in the file format, converters are readily available for transition. compliance and emerging technologies as the two major reasons capital markets firms will increas- ingly embrace cloud solutions. Regulatory Compliance The U.S. Dodd-Frank Act and the EU’s European Market Infrastructure Regulation (EMIR) have given rise to new regulatory requirements in the areas of storage, compliance and reporting. New solutions for Dodd-Frank adherence were launched by cloud service providers and targeted primarily at small and medium firms in banking, asset management, hedge funds and insurance brokerage. These companies prefer not to make heavy capital investments in infrastruc- ture/licensing to meet impending regulatory compliance deadlines.7
  • 4. cognizant 20-20 insights 4 Figure 3 Regulatory Compliance Emerging Technologies: The Cloud as an Enabler We believe that newer technologies such as big data, analytics, mobility and social media make it possible to realize more value from cloud. Cloud computing has significant potential to make emerging technologies easier and more efficient to use by shifting data management from an important competency to a critical competitive differentiator. Big Data In response to the challenge of managing the ever-increasing volume and velocity of data, and the need to analyze it in real time, capital market firms are setting aside a bigger slice of their IT spend on big data technologies — a market that is expected to grow to US$16.9 billion in 2015 (from US$3.2 billion in 2010).8 Considering the massive computing power and storage required to support big data, plus the flexibility that the cloud provides, the use of cloud-based solutions is a logical fit. Two major areas in which big data and the cloud can be used together are: • Financial and reference data management. • Trading and risk analytics for calculating metrics used in pre-trade analysis, portfolio analysis, performance attribution, simulation and scenario analysis. Analytics, Mobility and Social Media The global cloud analytics market is expected to grow — from US$5.25 billion in 2013 to US$16.5 billion in 2018 (CAGR of 25.8%).9 Cloud analytics services give rise to new opportunities in areas of capital markets that require analytical insights for decision making, e.g., pre-trade and post-trade analytics.10 In fact, according to Juniper Research, the cloud-based mobile market will likely generate annual revenue of US$9.5 billion in 2014.11 Cloud computing has the potential to be highly synergistic with analytics, mobility and social media. The value proposition that this combina- tion offers will enable fund managers to use a mobile platform to perform analytical calcula- tions on the cloud using social media data input. A Management Framework for Mitigating Risk in the Cloud Addressing deep-seated security concerns around cloud computing is a big issue, due to the sensi- tivity of the systems and data that are critical to capital markets firms’ operations. The key to overcoming these trepidations is to offer security provisions that are tailored to these companies. It is thus incumbent upon service providers and industry players to understand the types of data they are working with and the processes behind data generation, location, access and protection. Adherence to compliance regulations must also be top of mind. Our risk-management framework provides four levels of security. In our view, it is the only proposed solution for customizing cloud security. As such, it should be thoroughly assessed and understood before adopting a cloud solution. It covers the following security levels: • Level 1 (policy security): Controls and processes that define, report and enforce the security of the operating environment, applica- tions and data that must be defined at the pol- icy-security level. The end consumer’s security Business Lines Impacted Areas Where Cloud Can Be Used Investment Banking Regulatory Reporting. Wealth Management & Investment Advisory Regulatory reporting requirements on financial advisors for disclosing details such as assets under management (AUM), leverage including off-balance sheet items, counterparty exposure, valuation, trading policies and side arrangement. Hedge Funds & Private Equity (PE) Funds Recordkeeping requirements and reporting of Assets Under Management (AUM), counterparty credit risk exposure, valuation meth- odologies and practices, types of assets held and trading practices. Securities Trading Real-time and pre-decided, period-based reporting for public, regulators, and market supervision while following the guidelines for data dissemination.
  • 5. cognizant 20-20 insights 5 responsibilities greatly differ among cloud service models — a consideration that should be factored in. • Level 2 (environment and infrastructure security): Addresses recoverability and pro- tection of system-level assets and infrastruc- ture. Recording of infrastructure configuration and policy changes, along with security for the logging, auditing and reporting environment, are covered here. Comprehensive disaster recovery, availability and a redundancy plan lay the groundwork for robust cloud security. • Level 3 (systems and platform security): Insulates cloud networks with a secure connection to guard against data leakage and eavesdropping. This process involves intrusion detection, hardening applications, and database and network servers to ensure confidentiality, integrity and availability of data at rest, in transit and in use. • Level 4 (data security): The first three levels guarantee the final level of data security. This level classifies the identities of stakeholders (admin, end users, operations, etc.); assigns resource and access privileges based on roles; validates identities on the basis of cloud cre- dentials (authentication), and grants access to protected cloud infrastructure resources (authorization). Business Process Classification for Cloud Adaptability Based on our analysis, we have classified capital markets business processes into three categories, with a view toward providing a cloud adoptability time horizon (see Figures 5 and 6). • Phase 1 includes non-core/non-critical/non- proprietary applications that involve low col- laboration, data from third party vendors, accounting and reporting applications. These applications have relatively low risks, and can be moved to a private cloud or replaced with existing public cloud applications relatively easily. • Phase 2 includes mission-critical applica- tions that deal with transactional data, account-related data and analytical appli- cations with short peak load duration. Due to the criticality of these applications, the assessment phase should carefully consider the potential impact of downtime and have sufficient risk-mitigation measures in place. Figure 5 Phase-Wise Classification Metrics Basis for Classification Phase 1 Phase 2 Phase 3 Investment Banking Non-Core/Non-Critical/ Non-Proprietary Applications Mission-Critical Applications Customer-Oriented Applications Type of Data Third-Party Data, Transactional Data Transactional Data, Account Data Customer Data Collaboration Between Applications Low High High Computational Needs Medium High Medium Risks Involved In Downtime/Criticality Medium High High Figure 4 L1 L2 L3 L4 Policy Security Environment and Infrastructure Security Systems and Platform Security Data Security: Identities of Stakeholders Access Privileges Authentication Authorization Cloud Security – Risk Management Framework
  • 6. cognizant 20-20 insights 6 • Phase 3 focuses on business processes powered by applications that pivot around critical customer data. As cloud comput- ing matures and capital market firms develop a level of comfort for managing risks around this technology, data security measures such as masking, encryption, tokenization, etc. can be used to safeguard customer data before placing it in the cloud. Moreover, cloud adop- tion for individual business processes can be done on a case-by-case basis. We envision a future ideal state that will include all Phase 1 applications in the public cloud, Phase 2 applications in public/private hybrid cloud, and Phase 3 in a private-on-premises cloud. Figure 6 Business Process Classification in the Capital Markets Industry With a View on Cloud Adoptability in Three Phases Capital Market-Specific Business Process Business Area Categorization Trading & Order Management (Front Office) Trade Strategy & Order Management Order Routing & Management Pre/Post-Trade Analytics Pre/Post-Trade Compliance Execution Strategies Pricing & Structuring Quoting/Market Making Research Algorithmic Trading Deal Capture & Position Management Trade Capture & Enrichment Matching & Netting Confirmation & Affirmation Position Keeping Client Management Customer Acquisition Onboarding Customer Service Middle Office Recordkeeping Services Deal Confirmation Portfolio Recordkeeping Reference Data Management Performance &Attribution IT Trade Support Risk Compliance & Control RiskAnalysis Post-Trade Compliance Clearing & Settlement (Back Office) Clearing & Custodial Services Position Management Payment Processing Regulatory Reporting Trade Settlement Custodial Servicing CorporateAction Processing Depository & Investor Services TransferAgency Services Collateral Management Margin Management Securities Lending Collateral Management Income & Dividend Processing Investment/Fund Accounting Portfolio Management Portfolio Strategy Portfolio Strategy & Models Decision Support Engines Pre-Trade Analytics & Compliance Research & Analysis AssetAllocation Strategy FundAdministration Investor- Customized Reporting FundAnalytics Fund Legal & Compliance Regulatory Reporting Common Business Process Business Area Categorization Data Management Services Securities Reference Data Client Reference Data Market Data Pricing Data Trade Data Governance, Risk & Compliance Legal & Compliance Regulatory Reporting KYC Processing Trade Surveillance Legal Risk Management AML SOX Market Risk Credit Risk/ Counterparty Risk Enterprise/ Operational Risk Risk Monitoring & Reporting Client Management Client Onboarding Client enquiries CRM Reporting Communication Services Channels & Infrastructure Client/Partner/Trading Portals Telephony/ Fax/E-mail/FIX Interfaces Client Connectivity Exchange/ECN Connectivity Vendor/Partner Connectivity Accounting Controlling & Reporting Treasury Cash Management & Forecasting Funds Transfer Cost Attribution Product Control P&LAnalysis Ledger Control & Reporting Reconciliation (Nostro/ Depot/GL) Finance Accounts Payable/ Receivables FinancialAccounting & Reporting General Ledger Postings Billing & Invoicing n Movable to Cloud Phase 1 n Movable to Cloud in Phase 2 n Movable to Cloud in Phase 3
  • 7. cognizant 20-20 insights 7 Cloud Return on Investment Assessment Model A return on investment assessment model is essential for evaluating if the envisioned cloud transition will provide benefits greater than the current application and the cost incurred along the way (see Figure 7). Estimating the potential ROI involves: • Undertaking a thorough assessment of internal applications and identifying the business processes/applications that are suitable for cloud transition. • Quantifying the key metrics from identified applications in their current state. • Quantifying the metrics of these applications in the transitioned state (envisioned system). • Substituting quantified metrics in the ROI assessment model for objective decision making. Depending on the business/IT strategy, an objective judgment for cloud adoption can be made by capital market firms based on the factors listed in Figure 8. Figure 7 Cost Savings & Incremental Revenue Potential Performance Enhancement Cost of Potential Risks Transition Cost Cloud ROICostsBenefits Return On Investment Figure 8 Return On Investment Quantifying Benefits Derived from Cloud Quantifying Costs Incurred in Adoption Cost Savings & Incremental Revenue • Measure workforce, software, hardware and hosting cost; Capex to Opex potential. • Estimate additional revenue generated through transition to cloud. • Estimate savings from transition to cloud reinvested for revenue-generating opportunities. Potential Performance Enhancement • Evaluate the potential for performance enhance- ment in quality, timeliness and productivity. • Measure the effort saved, improvement in utiliza- tion, automation, quality of user experience. Transition Cost • Estimate the cost incurred to integrate the cloud platform with existing system. Costs to address change management and integration challenges. • Measure the recurring cost component, which includes cloud platform subscription fee, transac- tion fee, coordination and security cost. Costs Associated with Potential Risks • The costs of risk vary depending on the criticality of the applications. Measure costs of risk involved in cloud adoption (e.g., impact of service outage) by assigning risk weightage to applications based on criticality. • Understand up front what the exit strategy will be, and build those costs into ROI analysis.
  • 8. cognizant 20-20 insights 8 Figure 9 Key Performance Indicators Key performance indicators (KPIs)12 can be used to evaluate the effectiveness of cloud adoption. KPIs can be broadly classified under metrics such as quality, performance, time, profitability and cost. Figure 9 documents indicative KPIs. Cloud Solutions for Phase 1 There are cloud service offerings for capital markets business processes identified for the Phase 1 transition. Figure 10 lists the available cloud business solutions. Looking Ahead Despite engrained negative perceptions about security and privacy, cloud technology can be easily adapted for capital markets firms. However, effective adoption will require vendors and firms to work together to overcome the challenges. Moving non-core business processes to the public cloud is a suggested first step because capital markets firms are risk-adverse and may expect a tangible ROI before fully embracing the cloud. But, since cloud service offerings are in the initial Terms Definitions Quality Usability Level of ease of use and improvement in user experience. Error Rate Default rates, mean time between failures. Green Benefits Service /Hardware Utilization and KwH savings.  Performance Utilization Ability to maximize workloads. Capacity Size of the workload compared to available infrastructure. Time Timeliness Degree of service responsiveness, mean time to recover. Volume Volume of transactions processed per unit of time. Time to provision Time required to provision network and storage resources. Profitability Margin Growth Ability to generate revenue and margin increase per unit of revenue. Revenue Growth Rate of revenue growth, rate of new market acquisition, ability to increase profits/customers. Value Generated Business value generated per effort hour / Business value generated per watt consumed. Cost CAPEX costs CAPEX cost on-premise ownership versus cloud CAPEX Cost. OPEX costs OPEX cost on-premise ownership versus cloud OPEX Cost. Total Cost of Ownership (TCO) On-premise physical asset TCO versus cloud TCO. Support Cost Headcount support personnel / Support time.
  • 9. cognizant 20-20 insights 9 Figure 10 Available Cloud-Based Solutions in the Market stages of development, a break-even on the investment in cloud may take time. Migrating core business processes to the public cloud should be de-prioritized until a clear business case is made and returns from earlier non-core initiatives can be quantified. Cloud-based services will also lead to newer operating models, such as co-sourcing of services in the areas of accounting, data management functions and rebalancing. This will enable opera- tional resources to be leveraged on a need basis. As a consequence, service providers will emerge as providers of skilled resources during times of increased demand, such as tax-reporting season and new fund launches. As mentioned earlier, most investment management firms are satisfied with the cloud’s ability to reduce IT costs. In fact, according to the report by ECI, 93% said their chosen cloud deployment method either meets or exceeds expectations; 91% percent of surveyed firms stated that they believe the cloud is simplifying management of their IT systems. Given these high satisfaction levels, the survey points out that financial services firms will continue to leverage the cloud, and that the rate of adoption is expected to grow at a rapid pace over the years. Capital markets companies that are thinking about cloud adoption should consider using our roadmap to identify prospective business process areas and applications that can be migrated to the cloud. Firms can also use our proposed security and return on investment framework as a checklist to assess the feasibility of cloud adoption. Business Process Cloud Solutions Corporate Action Enterprise-grade cloud solutions for end-to-end corporate actions Xsprisa Portfolio management, investment admin- istration, reporting, decision support. Cloud-based outsourcing solution for hedge funds, asset managers, fund of funds and buy-side firms consolidating applications across trading middle/back- office operations InvestCloud mbOffice, InvestCloud CustomPort (for more customized and complex deployments). Reporting Risk and Attribution Reporting, Trade Data, Regulatory Compliance InvestCloud, Thunderhead One, Kloudtrack CRM Campaign Management, Sales Automation Applications, CRM, Social Media Monitoring for Market Participants Tier1ACE, Salesforce.com, Navatar Capital Markets Cloud Market Data Cloud-Based Market Data Platform SuperDerivatives DGX, XigniteonDemand Analytics Pre-Trade Analysis, Portfolio Analysis, Performance attribution, Simulation, Scenario Analysis CloudMetrx, StatPro Revolution, Ipreo,
  • 10. cognizant 20-20 insights 10 Appendix A Source: 2012 Vertical IT & Communications Survey, IDC, May 2012 N=229 Multiple Responses Allowed — Will not equal 100% Which of the Following Items Are Acting as Impediments to More Fully Deploying Cloud Services? We still have concerns over security and high availability. We have not yet developed a cloud roadmap identifying technologies/apps to move to cloud. We still have concerns about cross-border rules for accessing data. We have not architected how our organization will burst from our own systems/private cloud to the cloud provider. We have not yet figured out our end-to-end service management strategy for cloud. We have not yet created a service catalog for cloud services. We have not identified what our exit plan for cloud would be. We are concerned the cloud provider will not continue to innovate. 0 10 20 30 40 50 46.9% 24.5% 21.0% 17.4% 16.4% 15.2% 11.6% 10.9% Appendix B Glossary of Terms 1 Cloud Deployment Models: 1.1 Public Cloud: An arrangement in which multiple cloud computing clients use a single vendor- run, off-site server simultaneously. 1.2 Private Cloud: An off-site server or servers used and maintained by client exclusively. It can be accessed only through a private network. 1.3 Hybrid Cloud: A cloud which is a composition of two or more interoperable clouds (e.g., private + public), enabling data and application portability. 1.4 Community Cloud: A cloud that is shared by several organizations with common concerns, managed by the organizations or by a service provider. Costs are spread over fewer users than a public cloud. 2 Service models: 2.1 SaaS (Software as a Service): The most common form of cloud computing, in which a vendor sells access to its software via the Web. The software runs on the vendor’s servers and the user is charged on a pay-as-you-go basis. Gradually evolving to BpaaS - Business Process as a Service 2.2 IaaS (Infrastructure as a Service): A vendor sells access to data storage, networking and other services online to software developers. 2.3 PaaS (Platform as a Service): A cloud computing service that provides a computing platform and a solution stack as a service. In this model, the consumer creates the software using tools and/or libraries from the provider. 2.4 BpaaS (Business Process as a Service): BPaaS is any type of horizontal or vertical business process that is delivered based on the cloud services model. 3 Collocation: The use of servers or sometimes just physical space for servers-maintained and rented to clients by vendors. 4 Elasticity: The ability of a cloud to handle greater or lesser computing loads on demand. 5 Scalability: The ability of a system, network or process to handle a growing amount of work in a capable manner or enlarge to accommodate that growth.
  • 11. cognizant 20-20 insights 11 Footnotes 1 Sankar, Sreekrishna, and Bill Fearnley, Jr., “Celent Study on Cloud Computing in Capital Markets.” September 27, 2012. www.celent.com/reports/cloud-computing-capital-markets. 2 Eze Castle Integration (ECI) Survey: Examining Cloud Usage Within the Investment Management Industry. September 24, 2013. http://www.eci.com/knowledge-center/2013-cloud-usage-survey-results.html. 3 Waters Cloud Report. November, 2011. http://www.waterstechnology.com/waters/special/2122278/cloud- computing-special-report. 4 Case study on VMWare in NYSE, April, 2012. http://www.vmware.com/in/company/customers/nyse-case- study.html. 5 Scott Bils, “Five Takeaways from the JPMorgan Chase Paas Announcement,” LeverHawk, March 8, 2013. http://leverhawk.com/five-takeaways-from-the-jpmorgan-chase-paas-announcement-20130308211. 6 XSPrisa, CPSII are existing cloud solutions available for Corporate Actions, Regulatory Compliance and Reporting. http://www.iss-mag.com/news/cantor-fitzgerald-switches-to-cloud-platform-fo, http://www. cpsii.com/. 7 Dodd-Frank Compliance Solution from Nastel and CPS II Targeting Small and Medium Enterprises. http://www.waterstechnology.com/sell-side-technology/news/2249870/nastel-unveils-dodd-frank-compli- ance-offering, http://www.cpsii.com/. 8 “Big Data Market Size in 2015.” IDC and IIA research estimates. http://cloudvane.com/2012/11/16/ idc-big-data-market-growing-by-40-annually-reaching-16-9b-by-2015/, http://www.forbes.com/sites/ gilpress/2013/12/12/16-1-billion-big-data-market-2014-predictions-from-idc-and-iia/. 9 Cloud-Based Business Analytics Market: Global Forecast and Analysis. http://www.companiesandmarkets. com/Market/Information-Technology/Market-Research/Cloud-Based-Business-Analytics-Market-Global- Forecast-and-Analysis-2013-2018/RPT1146121. 10 Cloudmetrx — A cloud-based analytic tool that revalues open positions across asset classes and OTC deriv- atives. www.cloudmetrx.com/. 11 Juniper Research on Mobility. The Juniper Research Blog, Juniper Research. http://www.juniperresearch. com/analyst-xpress-blog/2010/01/26/mobile-cloud-application-revenues-to-hit-95-billion-by-2014-driven- by-converged-mobile-services/. 12 Building Return on Investment from Cloud Computing: Cloud Computing Key Performance Indicators and Metrics. The Open Group. http://www.opengroup.org/cloud/whitepapers/ccroi/kpis.htm. 6 Agility: Rapid provisioning of computer resources. Cloud environments can usually provide new resources or storage in minutes. 7 Outsourcing: Contracting with an outside specialist vendor for IT services, as is common in HR or other areas. 8 On Demand: A contract with an IT vendor that allows the user to easily access computing resources whenever they are needed. 9 Server: A central computer to which others are connected via a network. 10 Commercial Processing: Services ii (CPS ii). A service that provides risk management, compliance reporting, verification and reconciliation services to address Dodd-Frank compliance requirements. (http://www.cpsii.com/) 11 Autonomy: Dodd-Frank recordkeeping solution. (www.autonomy.com/dodd-frank) 12 Nastel’s Autopilot: Nastel’s Autopilot solution for banks and brokerage firms for Dodd-Frank compliance monitoring. (http://www.nastel.com/tech/cloud-computing.html) 13 Safe Harbor program: A regulation that reduces or eliminates a party’s liability under the law, on the condition that the party performed its actions in good faith or in compliance with defined standards. (http://en.wikipedia.org/wiki/Safe_harbor_(law)
  • 12. About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out- sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 171,400 employees as of December 31, 2013, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant. World Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ 07666 USA Phone: +1 201 801 0233 Fax: +1 201 801 0243 Toll Free: +1 888 937 3277 Email: inquiry@cognizant.com European Headquarters 1 Kingdom Street Paddington Central London W2 6BD Phone: +44 (0) 20 7297 7600 Fax: +44 (0) 20 7121 0102 Email: infouk@cognizant.com India Operations Headquarters #5/535, Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, 600 096 India Phone: +91 (0) 44 4209 6000 Fax: +91 (0) 44 4209 6060 Email: inquiryindia@cognizant.com ­­© Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners. About the Authors Rajagopal Sethuraman is a Senior Manager within Cognizant Business Consulting’s Banking and Financial Services Practice. With over thirteen years of business consulting experience in the capital markets industry and information technology service companies, he specializes in providing IT/consulting solutions in the areas of trading, clearing and settlement functions across all asset classes. He holds a management degree with specialization in finance/systems. He can be reached at Rajagopal.S@cognizant.com. Harish Rahim is a Consultant within Cognizant Business Consulting’s Banking and Financial Services Practice. With over five years of technology and consulting work experience in the banking and capital markets industry, Harish has worked on leading buy-side front-office applications and has experience in analytics and investment management practices. He is a management graduate from Indian Institute of Foreign Trade – Delhi, with specialization in finance and marketing. Additionally, Harish is a FRM-certified risk management professional. He can be reached at Harish.Rahim@cognizant.com. Vasanth Kumar Bhaskar is a Consultant within Cognizant Business Consulting’s Banking and Financial Services Practice. With over four years of technology and consulting work experience in the banking and capital markets industry, Vasanth specializes in post-trade processing of OTC (over the counter) derivatives in the Dodd-Frank era. He is a management graduate from Loyola Institute of Business Administration, with specialization in finance and marketing. He can be reached at VasanthKumar.Bhaskar@cognizant.com. Acknowledgments The team would like to acknowledge the contributions/advice of the following subject matter experts in the development of this white paper: Vignesh Thiagarajan, Senior Consultant, Cognizant Business Consulting, Banking and Financial Services Practice; Dilshad Kunnumal, Senior Manager, Business Devel- opment, Cognizant Cloud CoE; and Balaji Varadarajan, Principal Architect, Technology, Cognizant Banking and Financial Services Practice.