Jackie Dinsmore takes a look at how to maximize value in legal services.

1. MAXIMIZING VALUE IN LEGAL
SERVICES
Jackie Dinsmore
Cognition LLP

2. Lawyers
Our Organization
StaffAssociates Executives

3. Lawyer Experience
123 146
223 116
121 11
122 12
11 113

4. Lawyer Experience

5. Client Breakdown
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010
2011
2012
2013
2014
Industry
Technology Financial Services Energy Entertainment
Healthcare Government / Not-for-Profit Professional Services Industrial
Capital Retail Resources Other

6. What kinds of Companies use
Cognition

7. What kinds of Companies use
Cognition

8. Experienced Counsel
Average experience among Cognition lawyers:
They also had a
combined total of:
in-house experience
before joining Cognition
This means that Cognition’s
Lawyers currently have a
total of:
in-house experience
Cognition’s Lawyers
spent a total of:
working in law firms
before moving on to in-
house positions

9. Media Attention
“The principles behind Cognition…include being tech-savvy,
efficiency-conscious, low-overhead and partner-free.”
“[Cognition] is part of a new breed of small, nimble law firms thriving
at a time when traditional corporate firms are seeing their profits
squeezed”
“The key to reducing fees to a fraction of [Cognition’s] Bay Street
brethren? Cut out the marble-adorned offices and hire senior lawyers
who can handle projects without assistants and junior associates.”
Cognition named one of
Canada’s fastest growing
businesses for a third year
in a row!
“Cognition LLP [is] shaking up the market with new ways of
providing legal services, such as fixed-fee services.”