Social business networking


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Social Networking. . . Is the way the 21st century communicates? Want to know what it really means?

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Social business networking

  1. 1. Social BUSINESS Networking<br />238188526987500What Is Social Networking?  <br />Social Networking. . . Is the way the 21st century communicates?  Want to know what it really means?<br />Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences regarding any thing in life, business, developing professional networks, employment, business-to-business marketing.<br />When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.<br />There are several benefits for social networking for small, medium businesses, or enterprises; such as:<br />Branding<br />Let's say that you just opened up a new business. You've put in hours of time developing your concept and your brand. You've spent a few thousand dollars placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. <br />Problem is, when you opened shop, things didn't exactly go as planned. <br />Sure, a few people showed up - but not as many as you were hoping. Since you're a small business owner, you can't exactly go back to your investment firm to get more money for marketing. You have to wait until you're able to generate enough income to spend more. <br />One week into opening, you're stuck. Not exactly the position you hoped you'd be in when you opened, is it?<br />487997511747500Rewind the tape.<br />Starting over again. You're opening up a new business with a unique brand and idea. Only this time, you augment your offline media spend with an investment of time into targeted social media.You: <br />Grab a Facebook Page, Twitter Profile, YouTube account, and a Flickr account.<br />Spend the month before you open growing your community. You engage with potential customers on Twitter and Facebook by running localized, real time searches for people talking about your product, or service that you provide.<br />Post videos and pictures to your YouTube account of you getting the location ready for opening day.<br />You notice that as you spend more time on these networks, more people are talking to you and you're expanding your reach. <br />One month before the grand opening, you start running a contest - upload photos or video of your product, or service and take feedbacks from your contacts. Photos are uploaded, videos are posted and people are spending time with you and your brand. By the time opening day runs around, you've built up so much interest in your business that people are dying to find out more. On opening day, you send out a digital coupon to your social network - 20% off, if you mention the network you found it on. <br />Even after opening day, your social media marketing efforts continue to pay off as people talk about your business to their friends, and your brand starts to grow through word of mouth. You continue to engage in the coming months by posting regular videos and photos of the services you provide. <br />4239895252285500Customer Service & Feedback<br />You've been running your business for a few months now. Business has been good, and thanks to the successful grand opening, you've been able to pay off a few business debts. In fact, business has been so good that you're able to take a week off for vacation. During your vacation, you check your e-mail, and you're greeted by some negative news. According to the Google Alert you set up for your business name, someone wrote a blog post about a poor experience they had at your service or your product. <br />Luckily, since you set up the Google Alert, you're able to respond quickly to the person, instead of letting the negative review influence others. To rectify the situation, you create an account on the users’ website and post a comment on the post with your contact information. You speak directly with the blogger and offer a couple of free service, so they can try your service one more time. A few weeks later, you get another Google Alert in your e-mail - turns out the blogger wrote a follow-up post about your great customer service and a much better service the second time around.<br />411797546863000<br />Lead Generation<br />Through the power of Twitter Search, you're able to search for people who are talking about bad service (the same service that you provide) within the same location of your shop. Whenever someone mentions their bad experience with the service, you're able to start up a conversation, and offer them a discount on a "re-'do". You find that over time, about 50% of the people you offer this coupon to come in, and of those, 40% come back once again. That's powerful. <br />You've maintained your Flickr and YouTube accounts since launch, and every now and then, you'll post a coupon code in a photo or video. You estimate that you get about 5 extra people coming in for each month.<br />The great aspect of social media is with proper attention, it significantly expands the entry points for your brand and business. Now, instead of customers finding you through just Google Search, or the Yellow Pages, they can find you through Search, Twitter, Facebook, LinkedIn, YouTube, Flickr, and many, many more. <br />The possibilities are endless for grassroots, guerrilla style marketing campaigns. All you need is a little bit of creativity, and some time.<br />Goodwill<br />What's even more powerful with social media is its capabilities for goodwill generation for your company and brand. <br />Now that your service has built up a following through the various social networks that you're a part of, as you spend time interacting with them, they'll be more emotionally involved with you. What does this mean? More customers, more repeat customers, and more customer referrals. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.<br />When it comes down to it, a good customer referral is the most powerful form of marketing there is. <br />42100505016500All you need is a Social Media Networking Strategy:<br />Communication-It is the most important aspect of expressing oneself for the purpose of marketing. Blogging, micro-blogging, social networking are the most common channels that are being used for communication currently. <br />Collaboration and authority building- It is basically an act that refers to creating a matter that is easily accessible to everyone. Publishing your news in social bookmarking sites is the most effective act of authority building.<br />Multimedia- Photo sharing, video sharing, art sharing, or any other eye-catchy visual effect leaves a more powerful impact in the minds of users. <br />Reviews and opinions- Discussions in communities, forums, review sites that allow you to express your reviews for your products as well services in front of the users refer to the review and opinion option of Social Media Marketing.<br />Entertainment- Media and entertainment platforms, Virtual worlds, Game sharing sites are a part of the entertainment section of social media marketing. <br />Where We Come In<br />You get the point. Social media is great, and you need it for your business. But you're probably in one of two common situations. One, you don't have the time for social media. Or, two, you don't know how to make heads or tails of the social media scene. That's where we come into play. We have the time for social media, and we know how craft an expert strategy.<br />If you don't have the time it takes to be active in social media, that's OK. We do. We'll create a social media strategy for your business, complete with targeted networks and strategies for each. We'll then execute the strategy, or train your internal staff in best practices in the field of Internet marketing. We are active in the social media scene, and we know how to plan, execute, and organize so it all makes sense, and so it becomes a productive tool for your company.<br />348742034988500Finally you need to Monitor Actions in the market: <br />The following are some of the most effective social media monitoring tools that are being used today.<br /><ul><li>Google Alert
  2. 2. Twitter Advanced Search
  3. 3. Twazzup
  4. 4. At the end by being aware of your cyber-surroundings and who you are talking to, you should be able to safely enjoy social networking online. It will take many phone conversations to get to know someone, but you really won't be able to make a clear judgment until you can meet each other in person.  Just use common sense and listen to your inner voice; it will tell you when something doesn't feel right about the online conversations taking place.</li></ul>“No amount of experimentation can ever prove me right; a single experiment can prove me wrong”.<br /> Albert Einstein<br />Article Created by Code95 Marketing team<br />