1. From traditional roofing manufacturing to
ecological & energy solution for building
09/11/2011
Eric Bertrand
DERBIGUM

2. Derbigum
-­‐
a
few
facts
– Belgium
Cy.
– Family
Owned
Business
– 77
years
old
– Ac=ve
mainly
in
Europe
–
USA
– 400
employees
– ISO
14000
and
EMAS
since
1998

3. Financial
Results
000 €
2010 2009 2008
2007
2006
2005
126,432
115,953
108,543
102,592
95,151
88,613
Sales
Ebit
8,963
8,910
8,520
8,184
6,604
5,230

4. PRODUCT
RANGE

5. 2000-2007 : Energy Management
CO2 emissions (T)
7000 11,500,000
6500
11,000,000
6000
10,500,000
5500
5000 10,000,000
4500
9,500,000
4000
Evolution Emission CO2(T/an) 9,000,000
3500 m2 produit
3000 8,500,000
2000 2001 2002 2003 2004 2005 2006 2007

6. 2006
:
Greenova=on
Strategy

7. 2007
:
Derbibrite
DERBIBRITE®
7 years of research
Passive cooler

8. 2007
:
PV
on
roof

9. 2008
:
Derbisolar
5

10. 2008
:
Derbibond
NT
First Non VOC
based bitumen
adhesive

11. 2009
:
DERBIGUM
NT
50 % of Bitumen replaced by Old roofing material

12. 2009-­‐2013
:
DERBISOLAR
FLEX
Photovoltaïc
roofing
membrane
Waterproofing
+
Flexible
PV
module
= PV GUM
=
+
9

13. 2009-­‐2013
:
DERBISOLAR
FLEX
• Issu
du
projet
PV-­‐GUM
• Date
de
Début
:
Novembre
2010
• Durée
:
3
ans
• Grant
Agreement
ENER/FP7/249791/PV-­‐GUM
10

14. 2010
:
Derbipure

15. How
did
we
achieve
this
?

16. 1.
Direc=on
&
Goal
Secngs
-­‐
From
Manufacturing
to
Valuefacturing
– Greenova:on
Strategy
Involvment
of
all
the
«
Change
agents
»

17. 2.
Opera=onal
Process
• Ideas
Genera=on
session
• Innova=on
mailbox
• Yearly
Innova=on
awards
• Lateral
thinking
training
session
• Market
intelligence
• Customer
implica=on

18. 2.
Opera=onal
process
• Commercial
Process
–
New
Matrix
structure
CITO European Sales Director (P. Lathouwers)
Country Sales Managers
Belux France the Netherlands Italy Export
Product Management Comitee (E. Bertrand/ E.
CORE (P Lathouwers)
R&D : P Cogneau
CITO : E. Naulearts
ECO MEMBRANES : S Theunis
Schomus/ P. Lathouwers/ E. Trio)
R&D : M Getlichermann
Commercial Product Managers
CITO : NIM
LIQUIDS & ECO-PRODUCTS F Fierens
R&D : H Aerts
CITO : Y. Schoonseter
PHOTOVOLTAICS
R&D : ARI/RVE
CITO : Y Schoonseter
TPO (New)
R&D project management commitee (HAE/PCO/MIG/EBE)

19. 3.
Evalua=on
&
Control
process
Key indicators :
# of new products launched
€ Sales of new product
# of new ideas/year
2007
2008
2009
2010
New
products
2
5
3
4
New ideas 2009/2010 :
40 ideas/information received
1 Product improvement done
2 Product development started

20. 3.
Evalua=on
&
Control
process
• New
products
Sales
2007-­‐2010
(k€)
Customer
sa=sfac=on
to
be
implemented

21. Our
next
steps
Making
Building
Smart
– New
energy
savings
solu=on
for
low
slope
roofs
– Con=nue
to
develop
product
with
less
environmental
impact

22. Thanks
for
your
aken=on