As some of the worlds leading economists are suggesting that we are heading for a financial crisis that dwarfs that of 2008, Oracle Digital announces that online trade will only increase.

1. As Second Financial Crisis Looms
Savvy Businesses Head Online To
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©2011, Oracle Digital Page | 1

2. As some of the worlds leading economists are suggesting that
we are heading for a financial crisis that dwarfs that of 2008,
Oracle Digital announces that online trade will only increase.
Perth SEO Company Oracle Digital have today announced that the looming second financial crisis
that is being predicted by leading economists, will provide greater opportunities to enterprises that
establish themselves online.
The World Bank has recently forecast a 3.6 per cent annual global growth for the next two years,
however this has been significantly downgraded to 2.5 per cent this year, and 3.1 per cent in
2013.
The Global Economic Prospect report has stated, “The world economy has entered a very difficult
phase characterised by significant downside risks and fragility.”
The warning comes at a time when online stores are seeing an all time high in traffic and sales,
both in small and large enterprises alike. The recent Black Friday sales in the USA saw $816
million in online sales, making it the biggest turnover day in 2011, and it was also a 26 per cent
increase from the same day in 2010.
James Corby from SEO Company Oracle Digital states, “Consumers are looking for small
pleasures in times like this, and they can find cheaper products online so that’s where they will
buy. Most people are really feeling the pinch, and there has been a huge trend emerging in
products with small micro payments that are turning over some serious funds in the online space.”
It’s just not the small ticket items that are making an impact in online sales, with general
consumables such as groceries also seeing a large upswing in sales.
Corby continues, “Where seeing a large cross section of businesses who are reaping the rewards
because of their online SEO and marketing efforts right now. We see Tradesmen, online perfume
stores, photographers, mortgage brokers, travel agents and even herbal supplement stores all
bringing in a lot more business from the Internet than they do from traditional advertising.”
With such a forecast slowing of the economy many businesses that avoid the online world to
generate new business and nurture existing relationships do so at their own peril.
Online marketing involves search engine optimisation (SEO), paid advertising such as Google
Adwords and Facebook advertising, and Social Media Marketing.
Oracle Digital are a Perth SEO Company and offer a range of professional products and packages
designed to assist businesses getting found on Google. To find out further information then please
call them on 1300 899 851.
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