Lean UX, LUXr @ 500 Startups Edition
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Lean UX, LUXr @ 500 Startups Edition

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Shorter Lean UX presentation, for 500Startups

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Lean UX, LUXr @ 500 Startups Edition Lean UX, LUXr @ 500 Startups Edition Presentation Transcript

  • Fundamentals Of LeanUser ExperienceLUXr @ 500 Startups EditionJanice FraserFounder/CEOLUXrjanice@LUXr.co@luxrco@clevergirl
  • Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • Lean Startups:Validated LearningReduce cycle time, rather than building fastLean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • Velocity Agile Sprints Points Iterations Only p art the sto of Continuous Deployment ry! Lean Cycles Reduce cycle t ime not bu , Generative Research ild Ideation Mental models THINK time Behavior Models Test Results Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps A/B Testing Deployed Code Site Analytics Usability Testing Funnel Sign-ups CHECKLean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • The LEAN part: A word about INVENTORY buildup and WASTE ng? ...how lo e? m uch tim Nobody Like this... ...how clicked. ? ...effortTIME 3 months Make a Discover design that it decision 3 hours wasnʼt rightLean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • Lean means... • Keep your inventory low. • Talk to your customers. • Make something they want. • Prove your ideas and your interfaces.Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • How do you do good user experience work in a lean environment? PROVE IMPROVELean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO janice@luxr.co
  • Lean User Experience FundamentalsLean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • Lean User Experience is a cross- functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high- velocity user experience outcomes.Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO
  • What are the principles? 1. Design + product management + development = 1 product team 2. Externalize 3. Research with users is the best source of information 4. Focus on solving the right problem 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/checkLean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • Lean UX process Users 1. BLAH why Needs 2. BLAH 3. BLAH ple what peo how uct pro d (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases Lean UX Fundamentals, 500 Startups Edition 02/2011
  • Lean UX methods are Lightweight Low-Fi Lo-Tech External Face to Face Collaborative Generative and Decisive Fast Repeatable Routinized Goal Driven Outcome FocusedLean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO
  • The UX field has Pyramid ABSTRACT CONCEPTS loads of methods Sticky Strategy Ecosystem Map strategy that will work lean. Personas (scenarios) Design Target user (plus a few of my own making) 6-Up Sketching Activity Map Story Boards uses Sticky Triage Story Mapping feature planning Iteration Planning 2 or 3-Up Sketching Test Creation Wireframes Card Sorting IA, IxD, UI Black Hat Session Sketch Boards Prototyping (many kinds) Greyboxing detail design Pair Production/Design Design Bible Pattern Libraries Housecleaning cohesiveness WORKING SOFTWARELean UX Fundamentals, 500 Startups Edition 02/2011
  • We also have methods to “get out of the building.” CUSTOMER DEVELOPMENT Listen (talk*) to people** Surveys generative Watch people use competitors Customer acceptance testing with paper prototypes Card sorting evolutionary Usability testing Usertesting.com Behavioral metrics A/B testing quantitative Heat mapping OPTIMIZATION ** WHO? People who match your design target * ABOUT WHAT? What they do, what their life is like, what they use, what their problems are, how they meet their needs now? Lean UX Fundamentals, 500 Startups Edition 02/2011
  • Rituals for lean product teams ABSTRACT CONCEPTS Write the “test” first* User need/quote as sprint name ideate Wireframe check Pairing communicate Retrospective learn Measure Redo improve Housecleaning WORKING SOFTWARE * Most important thing for the problem owner is to define and own the problem.Lean UX Fundamentals, 500 Startups Edition 02/2011
  • Thank You! Janice Fraser www.luxr.co @luxrco #LeanUXLean UX Fundamentals, 500 Startups Edition 02/2011