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Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
Social media 2013 06-12
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Social media 2013 06-12

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  • For organizations social media application provide the opportunity to integrate information and opinions from citizens or clients into the policy making process in innovative waysThe traditional information creation, vetting and approval process includes multiple steps and does not provide the opportunity for real-time feedback cycles as social media applications demand. Social media tools have the potential to increase the degree of transparency, accountability and collaborative content creation.Representation of the organization on all available channels. The representation objective is to be as inclusive as possible and reach audiences in their social spaces they frequent on a daily basis.
  • Do you need to utilize social networking sites, blogs, real-time updates (e.g., Twitter), social news sites, media-sharing sites, review/directory sites, virtual worlds, or display ads on social media sitesExamine the characteristics of the type of social media you want to have a presence on and how those characteristics fit what you're trying to accomplish to help choose the ones that will work best for you.Participation. How do you plan to drive people to your social media presence? Maintenance. Who will maintain your social media presence? You must have something to say and someone to say it on a regular basis.Measurement. How do you measure success or failure? What happens if you don't get there?Once you engage in a conversation with customers, you have to give up control. Is your company willing to do that?
  • I have not had much luck with this feature, as it keeps getting stuck on “pending.” S
  • Transcript

    • 1. Social media and collaborative technologies:Information management dream or nightmare?Louise SpiteriSchool of Information ManagementDalhousie UniversityMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 2. MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 3. MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 4. Why do enterprises use socialmedia?Too much effort has been exerted on platform knowledge rather thandeveloping a business strategy. Significant time and money has already beenspent collecting Facebook fans, followers on twitter and engagement using ahealthy dose of trivia and emotive images—but for what purpose?~http://www.information-management.com/news/enterprise-social-media-is-more-than-fun-and-games-10023862-1.htmlMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 5. Use of social media, 1• For organizations social media application provide theopportunity to integrate information and opinions from citizensor clients into the policy making process in innovative ways• The traditional information creation, vetting and approvalprocess includes multiple steps and does not provide theopportunity for real-time feedback cycles as social mediaapplications demand.• Social media tools have the potential to increase the degree oftransparency, accountability and collaborative content creation.MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 6. Use of social media, 2• Representation of the organization on all availablechannels. The representation objective is to be as inclusiveas possible and reach audiences in their social spaces theyfrequent on a daily basis.MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 7. What is the role of the Records andInformation Management(RIM)professional in enterprise use ofsocial media?MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 8. Social media and RIM, 1MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 9. Social media and RIM, 2MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 10. A place at the social media table: Why do weneed to be there?MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 11. Increasing need for RIM, 1• Since social media are based on the collaboration of theirusers, social media management is a collaborative venture aswell.• Realizing shared organizational goals by sharingknowledge, learning, and building consensus acrossdepartments is yet another social media managementcompetency.• Interdepartmental coordination allows the leveraging of toolsand techniques into the organization’s social media culture andinto its products and services. It ensures that a consistentmessage is delivered through its social media channelsMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 12. Increasing need for RIM, 2• It is essential that policies and practices in organizations beupdated in order to ensure that essential records generatedthrough social media technologies are retained and protectedaccordingly.• As social computing tools become increasingly integrated intocompany infrastructure, stakeholders must consider howexisting records management policies can be expanded andextended in order to address social computingcontent, examine how companies review current practices inlight of evolving social computing technologies, and provideguidance in policies to support the use of these technologieswithin the company.MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 13. Main challenges of social mediaMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 14. Social media strategiesWhat kind ofsocialmedia?Letting goParticipation MaintenanceMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 15. Social media strategies, 1What kind of social media? Do you need to utilize social networkingsites, blogs, real-time updates (e.g., Twitter), social news sites, media-sharing sites, review/directory sites, virtual worlds, or display ads onsocial media sitesExamine the characteristics of the type of social media youwant to have a presence on and how those characteristics fitwhat youre trying to accomplish to help choose the ones thatwill work best for you.Letting goOnce you engage in a conversation with customers, you haveto give up control. Is your company willing to do that?MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 16. Social media strategies, 2Participation. How do you plan to drive people to your socialmedia presence?Maintenance. Who will maintain your social media presence?• You must have something to say and someone to say iton a regular basis.Measurement. How do you measure success or failure?• What happens if you dont get there?MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 17. Are we ready?• only 13% of respondents utilize arecords management plan for socialnetworking sites.• 53% responded that a plan was not yetin place, while at least one-third of thesurvey participants were unsure abouttheir organizations use of a plan.There is a low level ofpreparedness withinthe ranks of RIMprofessionalsregarding socialnetworks. The resultsof a recent survey ofmore than 400enterprises, conductedby AIIM, show that:Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 18. RIM challenges ,1What is a social media record? Social media content is difficult todefine as a record. Agencies are still grappling with recordsmanagement for email, much less wikis and blogs.• The social media content that is record material must beidentified as such by system users if there is no automationsupport for records identification (largely absent from currentsocial media applications).• Social media systems do not generally lend themselves tohandling system content as business records that may requireseparate handling and application of business rules.Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 19. RIM challenges ,2• Much of the social media content is in the public domainand, therefore, not under control of the agency, which may causedifficulty in capturing content.• Social Media Metadata: Applying metadata to tag social mediacontent for retrieval is difficult. Most agencies use manual methods ofadding metadata for social media content.• Governance: Organizations need to listen to what is said aboutthem, both by employees and clients or the general public. Policiesneed to be in place to deal with multiple types ofscenarios, e.g., responding to a compliment or dealing with anemployee who just posted something inappropriate or sensitive.Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 20. RIM challenges, 3Social Media Scheduling/ Disposition: The lack of controlof the content makes scheduling and disposition of recordsdifficult.Privacy & Security: How do you maintain and protect theprivacy and security of information pertaining to youremployees and your organization?Staffing and Education: Education is needed to implement asuccessful social media records policy.Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 21. Best practices, 1MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 22. Best practices, 2Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 23. Guidelines for social media policies, 1• Remind employees to familiarize themselves with the employmentagreement and policies included in the employee handbook.State that the policy applies to multi-media, social networkingwebsites, blogs and wikis for both professional and personal use.Internet postings should not disclose any information that isconfidential or proprietary to the company or to any third party thathas disclosed information to the company.If an employee comments on any aspect of the companys businessthey must clearly identify themselves as an employee and include adisclaimer.Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 24. Guidelines for social media policies, 2The disclaimer should be something like "the viewsexpressed are mine alone and do not necessarily reflect theviews of (your company’s name)."Internet postings should not include company logos ortrademarks unless permission is asked for and granted.Internet postings must respect copyright, privacy, fair use,financial disclosure, and other applicable laws.Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 25. Guidelines for social media policies, 3Employees should neither claim nor imply that they arespeaking on the companys behalf.Corporate blogs, Facebook pages, Twitter accounts, etc.,could require approval when the employee is posting aboutthe company and the industry.That the company reserves the right to request the certainsubjects are avoided, withdraw certain posts, and removeinappropriate comments.Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 26. Examples of social media policiesCanada PostDellGovernment of New ZealandTransport CanadaGovernment of CanadaGovernment of AlbertaMaritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 27. Examples of corporate social media sitesHalifax Regional Police:http://www.facebook.com/HalifaxRegionalPolicehttps://twitter.com/HfxRegPoliceEnvironment Canada:http://www.facebook.com/environmentcanhttps://twitter.com/environmentcaThe Shopping Channel:http://www.facebook.com/TheShoppingChannelhttps://twitter.com/theShoppingChanhttp://www.youtube.com/user/TheShoppingChannel?feature=watchhttp://pinterest.com/shoppingchannel/http://www.theshoppingchannelblog.com/Maritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 28. MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 29. Archiving FacebookMaritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 30. Archiving TwitterMaritime Access,Privacy, Security andRecords ManagementWorkshop 2013
    • 31. Twitter archiveMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 32. Source for infographicshttp://pinterest.com/pin/112097478196551490/MaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013
    • 33. Questions?Louise Spiteri, PhDLouise.Spiteri@dal.ca@dalsimnewsMy About Me ProfileMaritimeAccess, Privacy, Securityand RecordsManagement Workshop2013

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