Social Media ROI - Talk at NYU
•Download as KEY, PDF•
2 likes•358 views
This is a talk I gave at NYU's Social Media Intensive program on Friday, July 29th, 2011.
Recommended
More Related Content
Viewers also liked
Similar to Social Media ROI - Talk at NYU
Similar to Social Media ROI - Talk at NYU (20)
Recently uploaded
Recently uploaded (20)
Social Media ROI - Talk at NYU
- 3. CLAY HEBERT @clayhebert #nyusmi
- 4. 1999-2009 2009 2009 - now
- 7. ROI
- 8. ROI The I stands for “investment”. Nothing else.
- 9. ROI % = Profit gained - Cost x 100 Cost
- 10. Let’s Practice
- 11. ROI % = $1M - $700,000 x 100 $700,000 = 42.857%
- 16. They’re both right They’re BOTH correct
- 17. $3M+ in sales
- 18. This
- 19. Not this
- 24. Senior VP of Phone
- 25. Director of FAX
- 33. No way! More We need more Facebook fans! Twitter followers!
- 35. SMART Objectives
- 36. Specific
- 37. Measurable
- 38. Attainable
- 39. Realistic
- 40. Timebound
- 41. Let’s Practice
- 44. Let’s Practice
- 50. Q&A
- 51. Q&A
- 53. Q&A
Editor's Notes
- \n
- http://www.phillysportsblogs.com/wp-content/uploads/2009/12/iverson-3.jpg\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- http://www.phillysportsblogs.com/wp-content/uploads/2009/12/iverson-3.jpg\n
- \n
- \n
- \n
- http://thomsinger.blogspot.com/2010_09_01_archive.html\n
- \n
- \n
- \n
- http://www.flickr.com/photos/72429059@N00/2410892898/\n
- http://www.flickr.com/photos/72429059@N00/2410892898/\n
- \n
- \n
- http://www.extralast.com/it/2007_01_01_idiottoys_archive.html\n
- \n
- \n
- http://www.extralast.com/it/2007_01_01_idiottoys_archive.html\n
- \n
- \n
- http://www.flickr.com/photos/afagen/900055287/\n
- \n
- \n
- \n
- http://clikhear.palmbeachpost.com/2011/all-sports/basketball/dallas-mavericks-beat-miami-heat-in-game-5-of-nba-finals-take-3-2-series-lead/\n
- http://www.sportsillustratedsnapshot.com/image/full/8f93b157e1861edb0fd109b6df8b9fef.jpg\n\n
- http://atop10wallpaper.blogspot.com/2011/04/justin-bieber-2011-cool-hot-wallpaper.html\n
- http://www.answers.com/topic/albert-einstein-large-image\n
- A specific goal will usually answer the five "W" questions:\nWhat: What do I want to accomplish?\nWhy: Specific reasons, purpose or benefits of accomplishing the goal.\nWho: Who is involved?\nWhere: Identify a location.\nWhich: Identify requirements and constraints.\n\n
- How much?\nHow many?\nHow will we know when it is accomplished?\n\n
- How: How can the goal be accomplished?\n
- $500 in sales to $5 million dollars in sales - \n
- “In the next six months”\n
- http://www.phillysportsblogs.com/wp-content/uploads/2009/12/iverson-3.jpg\n
- \n
- \n
- http://www.phillysportsblogs.com/wp-content/uploads/2009/12/iverson-3.jpg\n
- \n
- Geckoboard\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n