Social Media ROI - Talk at NYU

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This is a talk I gave at NYU's Social Media Intensive program on Friday, July 29th, 2011.

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  • http://clikhear.palmbeachpost.com/2011/all-sports/basketball/dallas-mavericks-beat-miami-heat-in-game-5-of-nba-finals-take-3-2-series-lead/\n
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  • http://atop10wallpaper.blogspot.com/2011/04/justin-bieber-2011-cool-hot-wallpaper.html\n
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  • A specific goal will usually answer the five "W" questions:\nWhat: What do I want to accomplish?\nWhy: Specific reasons, purpose or benefits of accomplishing the goal.\nWho: Who is involved?\nWhere: Identify a location.\nWhich: Identify requirements and constraints.\n\n
  • How much?\nHow many?\nHow will we know when it is accomplished?\n\n
  • How: How can the goal be accomplished?\n
  • $500 in sales to $5 million dollars in sales - \n
  • “In the next six months”\n
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  • Social Media ROI - Talk at NYU

    1. 1. Social Media ROI
    2. 2. CLAY HEBERT @clayhebert #nyusmi
    3. 3. 1999-2009 2009 2009 - now
    4. 4. ROI
    5. 5. ROIThe I stands for “investment”. Nothing else.
    6. 6. ROI % =Profit gained - Cost x 100 Cost
    7. 7. Let’s Practice
    8. 8. ROI % =$1M - $700,000 x 100 $700,000 = 42.857%
    9. 9. Olivier Blanchard@thebrandbuilder
    10. 10. Gary Vay-ner-chuk@garyvee
    11. 11. They’re both rightThey’re BOTH correct
    12. 12. $3M+ in sales
    13. 13. This
    14. 14. Not this
    15. 15. Communication Tools
    16. 16. Senior VP of Phone
    17. 17. Director of FAX
    18. 18. Chief Email Officer
    19. 19. No way! More We need more Facebook fans!Twitter followers!
    20. 20. SMART Objectives
    21. 21. Specific
    22. 22. Measurable
    23. 23. Attainable
    24. 24. Realistic
    25. 25. Timebound
    26. 26. Let’s Practice
    27. 27. Let’s Practice
    28. 28. Avinash Kaushik@avinash
    29. 29. Q&A
    30. 30. Q&A
    31. 31. Q&A

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