1. Developer Profits and Enterprise Apps featuring Cisco Systems
Garmin Developer Spotlight
Olaf Wessler
Product Manager | Smartphone Solutions
Allan Friis
Sales and Business Development Manager | Mobile Business
Mobile World Congress 2012 App Planet
February 27, 2012 Follow us: @ciscodev

2. NAVIGON – historic milestones
2011 GARMIN acquisition of NAVIGON AG was final in July and NAVIGON is
now part of the GARMIN family
2011 NAVIGON celebrates its 20th birthday, launch Reality Scanner for
smartphone platforms Android and iPhone
Customer-oriented naming concept with the launch of the new series NAVIGON 70,
2010
NAVIGON 40 and NAVIGON 20, NAVIGON MobileNavigator on-board for all relevant
smartphone platforms; start of personalised navigation with the NAVIGON select
Telekom Edition; launch of the NAVIGON Motion Sensor
2009Strategic partnership with Telekom: start of a new era for mobile-phone navigation and
mobile services. Launch of NAVIGON Live Services. Launch of NAVIGON MyRoutes
and NAVIGON Clever Parking.
2008 Partnership with ViaMichelin; launch of MN7 software and NAVIGON FreshMaps.
2007Introduction of first NAVIGON PNA series with Reality View. With the Samsung collaboration NAVIGON
enters the future market for mobile-phone navigation.
2006Acquisition of the navigation division of NAVTEQ; Automotive Business Unit
founded in Chicago
2005NAVIGON AG founded
2004Launch of the first on-board navigation system for smartphones
2002The first mobile on-board navigation system with TMC congestion recognition is introduced to the market
2000Launch of the first mobile navigation system for P1 Pocket PC
1996Development of the first dynamic GPS navigation system “Autopilot”, later known as AutoPilot 2000
1991Gesellschaft für digitale Kartographie CIS GmbH founded in Würzburg

3. GARMIN acquired NAVIGON
What did NAVIGON have to offer GARMIN
A superior Smartphone application with more then 28%
market share World-Wide and 40+% in EMEA
A professional German development team
The perfect infrastructure to support the automotive industry
German quality and perfection within automotive

4. Garmin = Gar Min
This could have been you in 1989
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5. Garmin overview
Global Supplier of Navigation,
Communication and Information Products
History of Successful Growth:
Profitable every year since the
Company’s inception in 1989.
Worldwide presence and distribution.
Strategic emphasis on market
segmentation and vertical integration.
Worldwide employment of over 9,000
associates.
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6. Garmin overview
The Global Leader in Personal Navigation Devices
Expected 2011 revenue of
$2.5B.
Cash of nearly $2.3B with no
debt.
Global leader in each market
we serve.
16 million units sold
worldwide in 2010.
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7. Garmin’s mission
Garmin’s mission is to enrich the lives of its
customers, suppliers, distributors, associates
and stockholders by designing, manufacturing
and selling navigation and communication
products that provide superior quality, safety
and operational features, lower cost of
manufacturing and ownership, and sufficient
profits to support desired company growth.
Key elements
Relationships
Vertical Integration
Innovation
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8. GARMIN new sales channel.
Why team up with Cisco, what did Cisco bring to the table?
A new enterprise sales channel for professionals.
A way to address the B2B market with our applications.
A professional hardware to address the logistic automotive sector.
An infrastructure with the AppHQ that can distribute our application in an
enterprise segment.
A potential partner setup with all you Ladies and Gentlemen in this
room, that need a navigation setup to support your applications.
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9. Cisco AppHQ
Android Enterprice Market
Market NAVIGON
NAVIGON
1:1 Installation
per device/user Managed
installations to
employees devices
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10. NAVIGON apps on all platforms
NAVIGON
NAVIGON
NAVIGON
NAVIGON
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11. Garmin development
What did we have to do to support the Cisco Cius?
A large part of the application functionality is located in a native C++ library
(address entry, route calculation, mapdrawing etc).
This library was only available for ARM CPU based devices, but the Cius is x86
based.
So we took the NDK available from Cisco and re-compiled the library for x86 CPU.
Cisco Cius SDK was
used to link the library Application UI Navikernel API
with Android Java UI
part of the application.
Development process Android Native C++ Core
went very smooth and Framework (Navikernel)
was straight-forward.
Hardware
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12. Garmin development support
Our experience working with Cisco team!
We had great support with an experienced project lead.
Response time has been a positive experience.
There was a great focus from Cisco to get the App running.
All necessary tools are available from Cisco developer
network site.
Test devices are available through a
special developer program.
The AppHQ market is already live to
upload the application for validation.
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13. 3-way partnership with you!
How can you benefit from the Navigon application?
The Navigon application has an open API
(so-called “public intent”).
You can launch the Navigon app directly from your App by
calling this intent and hand over a destination address.
The Navigon application will start a navigation right to that
address.
Enhance your application with on-board maps by connecting it
to the Navigon application. I
needdispla I can do
y an that for
address on you
a map
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14. NAVIGON features
Key features of the NAVIGON application
Maps are “on board” so wireless coverage is
NOT required to draw maps, lookup POIs or
calculate routes.
Ultra-fast map drawing, panning and
zooming. Multi-touch support.
Advanced features such as 3D navigation,
Route Planner, Interim destinations,
Reality View, Active Lane Assistant.
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15. NAVIGON use cases
Who is the typical navigation user?
Everyone in the transport and
logistic sector can benefit from
navigation.
Field service and sales need CRM
and navigation to get around
Taxi drivers can be supported.
Basically everyone that is on the
road and would like to stay
connected and get the job done
onsite.
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16. NAVIGON Geographical rollout
GARMIN will guide the Cisco Cius wherever it goes
North America
Europe
South America
Australia
Asia
We have maps to cover almost every region in the world so
if you have the business need for navigation, GARMIN has
the solution.
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17. GARMIN at the MWC
GARMIN is at the MWC at Hall 7 / stand 7D36
Come CiUs directly after this session.
Come visit us tomorrow in Hall 7.
Bring your ideas to us, and we will do our best to bring the
solution back to you.
Thank you
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