Consumer Sales Rep Content Editor Social Media Analytics Portal Blog Site Mobile Site … Mobile Apps Proprietary CMS– i18n, personalization, content SSO SaaS/API services, A/B Testing, Content, SEO Services Email ESB Marketing ESB eLearningComp X Comp Y Commerce … Surveys User/Business Rules Database
Consumer Sales Rep Content Editor Social Media Analytics Portal Blog Site Mobile Site … Mobile Apps Drupal – i18n, pesonalization, content services, SSO A/B Testing, Content, SEO SaaS Email ESB Marketing ESB eLearningComp X Comp Y Commerce … Surveys User/Business Rules Database
Rest assured, there is plenty of support available
Understand the business gap IT Marketing•Total Cost to support •Generate more revenue•Application Management •Create loyalty and brand awareness•Decrease dependency from IT •Speed, speed, speed•Cross-brand leverage •Really leverage digital•Boost ability to innovate •Flexibility, freedom to be creative•Responsiveness to businessdemands •IT should not restrict me•That’s impossible to implement! •IT must be less expensive•Approval process and compliance •After the creative is done, why IT takes so long?!•Let’s reuse assets!
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