0
How to Become THE Primary Real
Estate Professional for
Local Businesses
Lead Generation Strategy
For Real Estate Agents
• If this ATM was giving
50 dollar bills for every
1 dollar bill you inserted
Get Your Coffee, Close Your Door
• #WhatsYourFlavor
• #RealAccessPro
• #TowneMortgagePro
• #APMCPro
• If this ATM was giving
50 dollar bills for every
1 dollar bill you inserted

• How many $1.00 bills
would you insert
Imagine $1,000,000 Listing
• What would you give to someone to get a
$1,000,000 listing

• (Is it worth $5,100 of your com...
What is Real Access Pro
• Real Access Pro (RAP) is
a business development
platform
– For Real Estate Agents
– Real Estate ...
How to Become a “PRO”
• P PRIMARY
• R Real
• e

Estate

• a

Agent (for)

• O Organization
Largest South Florida Companies
1.
2.
3.
4.
5.

Baptist Health South Florida (14,627)
University of Miami (13,428)
America...
Total Number of Employees

52,964
Employees
Total Number of Transactions

953 Transactions
(18 transactions for every 1000 employees)
So What is It?
So What is It?
So What is It?
So What is It?
Corporate Real Estate Benefits
• Why
– 17000 Companies Employees surveyed
across the US
– Corporate Real Estate Benefits w...
Corporate Real Estate Benefits
• What
– One Stop Shopping
•
•
•
•
•

Mortgages
Title
Credit Repair
Area Discounts
Property...
Corporate Real Estate Benefits
• What it is NOT
– Corporate Relocation Services
– Upwards of 40% referral fee
Corporate Real Estate Benefits
• What
– Free Service to the Company
– Free Enrollment to the Employee
– No annual dues or ...
Corporate Real Estate Benefits
• Other Ideas
– Target by Company name
– Target by Profession
• Examples, Nurses in Ontario...
Other Corporate Benefits Ideas
• Realtor Trade
Organization
– http://careeratnrc.com/
2013-nar-realtorbenefits-program/
– ...
Successful Elements
•
•
•
•
•

Powerpoint for HR dept
Website for signups
Social Media (marketing)
Press Releases
Network ...
Idea Behind CREB
• Entice transactions by offering an ethical bribe
– Agents

• A percentage off of your real estate trans...
Idea Behind CREB
• Entice by offering an ethical bribe
– Agents
– $1,000,000 Transaction
– Assumes 3% Fees = $30,000 in fe...
Idea Behind CREB
• Entice by offering an ethical bribe
– Agents
– $199,200 Transaction
– Assumes 3% Fees = $5,976 in fees
...
Don’t Get Hung Up on the Rebate
• Common Misconception / Complaint
– I am giving away my money

• We give away our money a...
Don’t Get Hung Up on the Rebate
• This is not the first time for CREB idea
– Several companies do this
•
•
•
•

HomeBenefi...
Don’t Get Hung Up on the Rebate
• Choose Your Own Rebate
– (Not all states allow a cash back rebate)
– Tiered System
•
•
•...
Closing
• Every Day
– Agents and SMBs get calls for
•
•
•
•
•

Lead Generation Services
Website and Social Media Marketing...
Fear of the 500 # Phone
Fear of Rejection
Thursday’s Agenda
• Review of a CREB
Website
• Letters and Other Lead
Generating Ideas
• Expectations of Referral
Partners...
Next Week – HUD HOMES Trainings
• How to Market
• What are HUD Homes
• Little Known Programs

• Guest Speaker –
• John Rai...
Contact
Chuck Ward
Director of Marketing
Head Trainer
Real Access Pro
Chuck.ward ( at ) realaccesspro.com
888-884-0303 x20...
How to become the primary real estate professional for a local business or organization
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How to become the primary real estate professional for a local business or organization

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What a corporate real estate benefits program is and why is it important to the career and business of real estate and mortgage professionals

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Transcript of "How to become the primary real estate professional for a local business or organization"

  1. 1. How to Become THE Primary Real Estate Professional for Local Businesses Lead Generation Strategy For Real Estate Agents
  2. 2. • If this ATM was giving 50 dollar bills for every 1 dollar bill you inserted
  3. 3. Get Your Coffee, Close Your Door • #WhatsYourFlavor • #RealAccessPro • #TowneMortgagePro • #APMCPro
  4. 4. • If this ATM was giving 50 dollar bills for every 1 dollar bill you inserted • How many $1.00 bills would you insert
  5. 5. Imagine $1,000,000 Listing • What would you give to someone to get a $1,000,000 listing • (Is it worth $5,100 of your commission)
  6. 6. What is Real Access Pro • Real Access Pro (RAP) is a business development platform – For Real Estate Agents – Real Estate Brokers Owners – Associated Vendors and Advertisers
  7. 7. How to Become a “PRO” • P PRIMARY • R Real • e Estate • a Agent (for) • O Organization
  8. 8. Largest South Florida Companies 1. 2. 3. 4. 5. Baptist Health South Florida (14,627) University of Miami (13,428) American Airlines (9,939) Broward Health Care (8,183) Miami Dade College (6,787) Source: SFBJ – July 2013 (South Florida Business Journal)
  9. 9. Total Number of Employees 52,964 Employees
  10. 10. Total Number of Transactions 953 Transactions (18 transactions for every 1000 employees)
  11. 11. So What is It?
  12. 12. So What is It?
  13. 13. So What is It?
  14. 14. So What is It?
  15. 15. Corporate Real Estate Benefits • Why – 17000 Companies Employees surveyed across the US – Corporate Real Estate Benefits was one of the Top 3 Requested Benefits by Employees
  16. 16. Corporate Real Estate Benefits • What – One Stop Shopping • • • • • Mortgages Title Credit Repair Area Discounts Property Listings (Backlinks to your own websites) – Discounts for “In Network” Usage of Professionals – Other Benefits • Lunch and Learn (presentations) • Area Merchant Discounts (referral partner marketing)
  17. 17. Corporate Real Estate Benefits • What it is NOT – Corporate Relocation Services – Upwards of 40% referral fee
  18. 18. Corporate Real Estate Benefits • What – Free Service to the Company – Free Enrollment to the Employee – No annual dues or membership fees – Savings, Rewards, Discounts • (Not everyone is willing, ready and able to buy real estate) • Some will remain renters
  19. 19. Corporate Real Estate Benefits • Other Ideas – Target by Company name – Target by Profession • Examples, Nurses in Ontario – http://www.whitbyparade.com/Benefits – Target by LEO / MIL – Target by Area (hyper local) • Examples, New England Title – http://www.newenglandtitleandescrow.com/reap/ – Target by Subdivision
  20. 20. Other Corporate Benefits Ideas • Realtor Trade Organization – http://careeratnrc.com/ 2013-nar-realtorbenefits-program/ – Offers Discounts on Avis, Hertz, Lowes, Sprint and More
  21. 21. Successful Elements • • • • • Powerpoint for HR dept Website for signups Social Media (marketing) Press Releases Network (Sphere of Influence) – Trades (Home Cleaning, Painting, Lawn Care, Security, Plumber, etc) – Professionals (Attorneys, CPAs, Financial Advisors, etc) – Services Industries • Food • Hotel • Local Area Attractions (to you) • Follow Up System (Branded with Agent and Business) • YouTube Channel
  22. 22. Idea Behind CREB • Entice transactions by offering an ethical bribe – Agents • A percentage off of your real estate transaction in the form of money OR closing costs credits • Other benefits could include travel vouchers – Mortgage • A set number off your closing costs – Free Appraisal? – Money or % off origination fees – Up to a set amount gift card ($400) – Everyone Else • Discounted Services (Flat fee or Percentage)
  23. 23. Idea Behind CREB • Entice by offering an ethical bribe – Agents – $1,000,000 Transaction – Assumes 3% Fees = $30,000 in fees – Cash Back Rebate (or Closing Costs Credit) = $5,100 (17% of agents commission)
  24. 24. Idea Behind CREB • Entice by offering an ethical bribe – Agents – $199,200 Transaction – Assumes 3% Fees = $5,976 in fees – Cash Back Rebate (or Closing Costs Credit) = $1,015 (17% of agents commission) – Gross to Agent = $4,960 – 10 More of these EVERY month = $49,600 monthly
  25. 25. Don’t Get Hung Up on the Rebate • Common Misconception / Complaint – I am giving away my money • We give away our money all the time – Referral Fees – Commissionectomies
  26. 26. Don’t Get Hung Up on the Rebate • This is not the first time for CREB idea – Several companies do this • • • • HomeBenefitIQ.com (monthly fees) Hero Home Source (monthly fees) Redfin (discount brokerage) VMG (Benefits4uprogram.com) – Many More out there
  27. 27. Don’t Get Hung Up on the Rebate • Choose Your Own Rebate – (Not all states allow a cash back rebate) – Tiered System • • • • 0 - $75,000 75 - $150K 150 – 300K 417 and up 5% 10% 15% 17%
  28. 28. Closing • Every Day – Agents and SMBs get calls for • • • • • Lead Generation Services Website and Social Media Marketing Online and Offline Marketing “Preferred Agent” Status Listing Appointments Setting – Why do Agents Spend Money • 1) A D D (which is a requirement for Sales)
  29. 29. Fear of the 500 # Phone
  30. 30. Fear of Rejection
  31. 31. Thursday’s Agenda • Review of a CREB Website • Letters and Other Lead Generating Ideas • Expectations of Referral Partners • Talking to HR depts and business
  32. 32. Next Week – HUD HOMES Trainings • How to Market • What are HUD Homes • Little Known Programs • Guest Speaker – • John Rainville – • HUD Listing Broker in Pennsylvania
  33. 33. Contact Chuck Ward Director of Marketing Head Trainer Real Access Pro Chuck.ward ( at ) realaccesspro.com 888-884-0303 x200
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