1. Social Media
Strategies, Tactics & Tools
Friday, August 26, 11
2. Why Social Media?
“Ideas that spread through
groups of people are far more
powerful than ideas delivered
at an individual level.”
- Seth Godin
Friday, August 26, 11
3. Social Media
Why Do People Use Social Media?
Define Your Goals
Develop a Strategy
Building Relationships
Marketing Your Social Media Presence
Measuring Your Success
Friday, August 26, 11
13. Set Goals
What do you want to
accomplish with
Social Media?
Friday, August 26, 11
14. Example Goals
Improve Customer Highlight Your
Service Competitive
Differentiators
Generate Ideas for New
Products Improve Loyalty
Rally a Community of Increase Sales
Shared Interest
Friday, August 26, 11
17. Customer Service
Does your organization have a
strong customer service focus?
Twitter, Facebook
and other social
websites can help
you answer
common questions,
spot negative
trends early, and
provide transparent
feedback.
Friday, August 26, 11
18. Customer Service
Does your organization have a
strong customer service focus?
Twitter, Facebook
and other social
websites can help
you answer
common questions,
spot negative
trends early, and
provide transparent
feedback.
Friday, August 26, 11
19. Generate Product Ideas
Use social media as a feedback
channel to let your customers provide
input on your product development.
Starbucks has
about 900k visitors
per month, but 12
million fans on
Facebook.
Friday, August 26, 11
20. Rally a Community
Use Social Media to get a group of
people engaged in something they
care about. Put your product at the
center of that cause.
8 News NOW’s Mission:
- Inform
- Connect
- Inspire
Friday, August 26, 11
21. Highlight Your Differentiators
Facebook is an excellent platform to
highlight what is different (better)
about your company.
Tap into community when your
competitors business practices
generate customer frustration
Friday, August 26, 11
22. Highlight Your Differentiators
Facebook is an excellent platform to
highlight what is different (better)
about your company.
Tap into community when your
competitors business practices
generate customer frustration
Friday, August 26, 11
23. Improve Loyalty
Develop win/win programs with
consumers that make it easy for them
to benefit from your loyalty programs.
“Some food retailers find that as
much as 65% - 95% of their sales
go to members of loyalty
programs.”
- Center for Retail Management at
Northwestern University
Friday, August 26, 11
24. Increase Sales
An entire new dining category has
been created thanks to social media:
the rolling restaurant, location
powered by Twitter.
Friday, August 26, 11
25. Building
Connections
How to Market Your
Social Media
Presence
Friday, August 26, 11
28. Marketing Tactics
Sweepstakes
Quizzes
Cross-Promotions
User Submitted Content
Voting
Coupons
Friday, August 26, 11
29. Sweepstakes
Social Media users love contests.
Give stuff away and require they like
your page to enter to win, and they’ll
flock like geese.
Duncan Donuts running a
campaign asking users to
“check-in” to their stores.
People who check in are
registered to win.
Friday, August 26, 11
30. Voting + UGC
Engage users in a creative, fun
campaign using a poll.
Capriotti’s created “Vo-cap-u-lar-y”,
fun made-up words describing how
great their product is.
Friday, August 26, 11
31. Quizzes
Another way to engage the user by
making your content more interesting
and interactive.
Complete this sentence: “I relieve
tension by smashing my
Guacamole with____?"
• A Williams-Sonoma avocado
masher
• A jackhammer
• The bottom of my beer bottle
• A sturdy fork, of course – there’s
another option?
Friday, August 26, 11
32. UGC
Combine user-generated video, voting
and a sweepstakes to create a highly
interactive and visually impactful and
viral campaign.
- Extra work required will require a
extra big prize
- Encourage people to share with
and get their friends and family to
like your page to vote
Friday, August 26, 11
33. Coupons
Reward people you “like” like your
business. Coupons with a larger than
normal discount are a great way to
attract followers.
Friday, August 26, 11
36. Marketing Tools
WooBox.com
For only $29 per month, you can create sweepstakes, coupons, group
deals and custom Facebook Tabs.
Friday, August 26, 11
37. Marketing Tools
WildFireApp.com
The choice of many larger brands, Wildfire is an official Facebook
partner and features a complete Social Media Marketing Suite.
Friday, August 26, 11
38. Marketing / Management Tools
HootSuite.com
A tool that allows you to manage multiple social media accounts,
schedule updates, and analyze your audience.
Friday, August 26, 11
39. Management Tools
monitor.wildfireapp.com
Benchmark your social media following vs. your competition. Works
for both Facebook and Twitter and will email you weekly updates.
Friday, August 26, 11
40. Management Tools
booshaka.com
This website looks at the activity on your Facebook page and show
you a list of your most active Fans … act on that data!!!!
Friday, August 26, 11
43. Social Is Mobile
More people are using the mobile
web to socialize (91%) compared
to the 79% of desktop users who
do the same according to a
recent study from Ruder Finn.”
(Source: Read
Write Web, Feb 10)
Friday, August 26, 11
